marketing services proposal 121009

04/10/23 Cloudbook.net 1

Cloudbook.netYour Customers Are Here

Presented by:

Steve Angelo VP Sales & Marketing

Social Media Marketing Services for CompaniesProviding Cloud Computing Products, Services & Solutions

Marketing Services Proposal


Mission

• To promote cloud computing and vendors through an innovative mix of unique content, advertising and social media marketing services.

• Generate leads and sales• Build your brand and reputation• Build customer rapport• At a very low cost


Cloudbook Digital Marketing Platform

• Leading Destination Site Dedicated to Cloud Computing.– Analogous to a powerful combination of Google + Wikipedia +

Social Media Networking for Cloud Computing that provides a huge boost in online presence for Sponsors and Subscribers.

– 250+ industry leaders and subject matter experts sharing over 1,000 items of notorious content not available anywhere else.

– Provides a community service where people can learn about cloud computing, discover and meet the companies, their leaders and subject matter experts.

– Content proactively shared and promoted through Twitter, Linkedin Facebook and cloudTV™. More than 5,700 followers on Twitter and growing daily.

– Mailing list services. More than 4,000 registered users.


www.Cloudbook.net


First and Only Comprehensive Online Directory of Cloud Services and Vendors to Facilitate Search and Discovery

• Cloudbook.net becoming “Google” for cloud computing industry.

• Free access for all users.• Simplifies and speeds up discovery of services and

vendors.• Listing in Cloudbook.net levels the playing field,

regardless of company size and marketing budget.• Sponsors and subscribers ranked highest in search

results.

04/10/23 Cloudbook.net

Cloudbook Directory Structure

InfrastructureHardware, Software & Services

An application in the cloud runs on managed physical resources like servers, storage and network

PlatformCloud Software & Services

The software and services an application utilizes to run on a cloud infrastructure service

ApplicationCloud Services

The applications that enterprises, SMBs and consumers actually consume from the cloud

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Cloud Services Management

Middleware and Application Services

Development and Test

Data Integration

Horizontal Platform-as-a-Service

Infrastructure-as-a-Service

Managed Hosting and Co-Location Physical Cloud Resources

Infrastructure Software Operations’ Software and Services

Network Cloud Services

Vertical Platform-as-a-Service

Sales

Marketing Collaboration

OperationsHuman Resources

Financials

Operations-Centric

Developer-Centric

End-User-CentricVertical

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Why Social Media Marketing Matters• Companies that are embracing social media to engage and interact

with customers view the social media channel as marketing table stakes, the same way Web sites were viewed 10 years ago.

• More than 133 million blogs have been indexed since 2002.

• Twitter has grown 1,300% in one year. More than 15 million users create 1,500 “Tweets” every second.

• Facebook user growth for the 35 year old plus demographic has grown to 12 million users in Q1 of 2009.

• LinkedIn has surpassed 10 million users.

• Incredibly viral – millions of re-tweets and postings.


Cloudbook on Twitter (www.twitter.com/cloudbook)

Followers and Lists5,738 and 95

Cloudbook Tweets

1,153 Tweets


• 15M users as of 8/09, 7M unique monthly visitors (Neilsen Online)

• Largest age group was 35-49, with nearly 3M unique visitors, comprising 42% of site’s audience (Neilsen: 3/09)

• Registering > 7M unique visitors per month

• Cloudbook: >5,700 quality followers comprised of business and IT professionals and on 100 Lists since 4/09

• Incredibly VIRAL – 1 Cloudbook Contributor has >1M followers

• Cloudbook staff generates Tweets daily to promote your content

Cloudbook.net and

http://twitter.com/


Cloud Computing on Linked-In

“Cloud Computing Groups”


Cloud Computing on Facebook

“Cloud Groups” Search Results (203)

Sponsored Links

1 Group has 2,050 Members


Social Media Demographics• Facebook:

– Grew from 60M users in 1/08 to 100M users by 8/08, today 300M users

– 68M unique monthly visitors

– Since 2/09, Facebook leads Google, Yahoo and MySpace in total time spent online by Americans (6% of total time).

– Facebook has ~ 1/3 of total unique visitors, yet 3x time spent/engagement > 20 minutes/day (Comscore).

– Has >3K fans/members of Cloud Computing Groups

• Linked-In*:– 10M+ users, mainly business professionals 30-59

– Growing 130K members per week, 14 new members per minute

– Bigger than entire professional population of Australia

– Exceeds combined circulations of Business Week, Forbes, Fortune, Money, Newsweek and the Wall St. Journal

– >12,500 results for search: “cloud computing”

– Multiple Cloud Computing interest groups*Source: Linkedintelligence.com


Cloudbook.net Referral Sources

0

50

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Twitter Linkedin Facebook Bit.ly Cloudscaling Other

Twitter 107 259 176 262 193 207 171 207 171 161 308 280 244 254 341 275 284 205 213 212 232 202 184 338 233 228 237 202

Linkedin 6 3 17 85 94 26 82 56 56 43 18 11 4 10 8 14 0 5 4 4 3 5 2 1 2 25 21 16

Facebook 0 0 3 2 7 3 0 0 0 6 1 1 12 35 33 13 23 23 23 26 6 24 11 37 24 12 31 9

Bit.ly 0 0 0 0 31 41 33 20 43 51 0 1 0 60 25 50 76 69 61 33 73 63 83 63 77 98 0 1

Cloudscaling 0 0 0 0 0 0 0 0 0 0 0 0 0 2 46 45 28 23 19 22 19 25 26 28 22 29 15 27

Other 51 56 39 142 65 42 67 72 75 70 78 83 70 76 170 129 151 152 130 131 108 130 135 174 150 188 145 185

164 318 235 491 390 319 353 355 345 331 405 376 330 435 577 481 534 454 431 406 422 424 415 613 486 551 434 413

4/26 - 5/2

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6/28 - 7/4

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10/31

11/1 - 11/7


Cloudbook Marketing Services

• Company Profiles Organized by Solution Category

• Contributor Profiles and Content Linked to Company Profile– Speeches, papers, presentations, blogs, videos, interactive conversations

• Turnkey Social Media Marketing Services– Promotion of content through Twitter, Linkedin, Facebook

– cloudTV™ – webinars and archival

– Lead Generation

– E-mail Marketing

– Display Advertising (optional)

• Cloudbook Community Managers– Works with your staff to manage content and digital marketing campaigns


cloudTV™ Sales Leads

• Callidus example– cloudTV™ sessions generated leads

(attendees) of 42, 101, 47, 29 and 33– Attendance mostly generated through

tweeting when followers were only 1,000.• Now followers number around 6,000.

– At $500/mo. cost per lead is $3 - $10.


0

20

40

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0%

20%

40%

60%

80%

100%

120%

Leads % Attend

Leads 22 14 7 9 16 3 42 101 47 29 33

% Attend 41% 21% 29% 67% 25% 100% 40% 53% 30% 31% 21%

NTT (EMEA) Endeavors Corent AT&T NTT (EMEA) AT&T Callidus Casdex NTT (EMEA) AT&T NTT (EMEA)

Lead Generation from cloudTV™

Date Company

3/3 NTT (EMEA)3/5 Endeavors3/19 Corent3/19 AT&T4/29 NTT (EMEA)4/30 AT&T5/19 Callidus5/21 Casdex5/27 NTT (EMEA)6/15 AT&T6/25 NTT (EMEA)


Cost of Sales & Marketing Without Cloudbook

Product Manager

Chief Security Officer

Reference Customer

Business User

IT

Sales

Business Consulting


Director

What is your security policy?

How easy was it to change the business

process?

I’d like to talk to a customer like me.

How do you handle peak loads?

Selling is a Time Intensive Team Sport


Cloudbook Reduces Cost of Sales & Marketing

Product Manager


Reference Customer

Business User

IT

Business Consulting


Director

What is your security policy?

How easy was it to change the business

process?

I’d like to talk to a customer like me.

How do you handle peak loads?

NotoriousContributions

Streamlines Process of Discovery and Customer Education

cloudTV™

social media

company content

industry content


Cloudbook Value Pricing

• $500/mo., month to month contract for complete social media marketing service, including:

– Detailed Company Profile– Up to 3 Company Contributor Profiles with Notorious Content– Social Media Marketing Service (Twitter, Linkedin, Facebook)– cloudTV Service– Email Services

• $800/mo. for all of the above plus prominent display ad on all pages of site (highly recommended)

• 10% discount for 12 month contract


Cloudbook Offers Outstanding Value Compared to Alternatives

• In-house social media marketing program is costly; requires dedicated staff and will be difficult if not impossible to match results from Cloudbook.net services.

• Cost to outsource social media marketing to consulting or media firm: $10K -20K per month.

• Banner ad on home page of Cloud Computing Expo site: $10K to $30K.

• Google ad words: average spend is $16K/month.• Print ads in trade journals or business publications costs

thousands $.• TV and radio costs thousands $.

marketing services proposal 121009

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