marketing report 2019 qbu.pdf · 2019-08-13 · • averageannual local marketing spend per...

MARKETING REPORT2nd QUARTER | 2019

Total Traffic

65 % GMB Click to Call

11 % Total Non-Paid Leads75,970 vs Q2 2018 80,126

Website CallsAll information presented is intended for internal purposes only.©2019 Synergistic International, LLC. All Rights Reserved.

Send Questions to:[email protected]

2019 Goals• Increase North America organic total traffic by 10% YOY –

from 1,574,669 to 1,732,136• Increase GMB click to call by 10% YOY –

from 190,698 to 209,765• Increase total non-paid North America leads by 10% --

from 283,668 to 312,035

Q2 WEBSITE RESULTS

53 %Organic Traffic15 %478,013 vs Q2 2018 415,844

902,680 vs Q2 2018

106,988 vs Q2 2018 64,689

Q2 2019 = 58,024VsQ2 2018 = 63,502

Website CallsAll information presented is intended for internal purposes only.©2019 Synergistic International, LLC. All Rights Reserved.


2019 Goals• Increase total North America calls over 60 seconds

by 10% YOY -- from 224,135 to 246,548

CALL RESULTS

8.6%

While calls over 60 seconds are down compared to Q2 2018, one must look at the fact that Google My Business (GMB) Click-to-Call are up 65% over Q2 2018 (see previous slide). This data shows us that more searchers are calling from the GMB listing than are calling from the website. We will continue to monitor and measure both metrics.

Year-To-Date U.S.DIGITAL DISPLAY

$0.61 Cost per Click

2019 Goal• Achieve 100 M paid branding impressions

across North America by end of year *

43.8 M Impressions

356,892 ClicksNumber of times our ad was seen

Traffic from ads to our website

All information presented is intended for internal purposes only.©2019 Synergistic International, LLC. All Rights Reserved.


20,017 ConversionsLeads generated from clicks

$10.90 Cost per Conversion* Because we are so close to meeting our yearly goal of 60M impressions, we have increased our annual goal to 100M impressions across North America by year end.

Year-To-Date CANADA DIGITAL DISPLAY

$0.54 Cost per Click

2019 Goal• Achieve 16.4 M paid branding impressions

specifically for Canada by end of year

8.7 M Impressions

43,537 ClicksNumber of times our ad was seen

Traffic from ads to our website



2,899 ConversionsLeads generated from clicks

$8.07 Cost per Conversion

YELP YTD RESULTS



Current Yelp Listings: 265

Total User Views: 43,085

Total Customer Leads: 11,217Clicks to Website: 4,207Mobile Calls: 3,289Request a Quote: 3,186Call to Action Clicks: 535

Conversion Rate: 33%

2019 Goal• Increase Yelp lead volume by 20% YOY –

from 20,673 to 24,808

Total Customer LeadsYTD 2019 vs 2018

45.2%

Total User ViewsYTD 2019 vs 2018

21.6%

13,817 views 12,194 views

TOP BLOG POSTS FOR Q1

Total Unique Views

74,044 – Q2 2019

17,512 – Q2 2018

Driving organic traffic to the website, creating brand awareness and providing new, relevant content to our websites!



322.8% YOY

SOCIAL MEDIA – Q2



153,097 Total impressions3,651 Total Engagement

2019 GoalIncrease Engagement 40% YOY –from 19,374 to 27,123

24%16%

275 Million Impressions

Year-To-DatePR PLACEMENTS

2019 Goal:Increase earned media impressions by 5% YOY (from 4.05B to 4.25B)



• Local Marketing System launched in March• Jana has completed 47 custom marketing plans• Average annual local marketing spend per franchisee is $50,000

• FREE ‘a neighborly company’ or ‘a neighbourly company’ decals for existing vehicles• Simply contact Jana with the number of “kits” you need!

Local Marketing



Upcoming Projects

• YouTube DIY and Ask a Doctor videos have been uploaded to Glass Doctor channel

• Online shower enclosures website pages and Shower Gallery on GlassDoctor.com is in

testing—send any feedback to [email protected]

• Shower enclosure campaign launches in early September

WHAT’S NEXT and WHAT’S NEW?



mailto:[email protected]

marketing report 2019 qbu.pdf · 2019-08-13 · • averageannual local marketing spend per...

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