marketing process
DESCRIPTION
Marketing Process 1 Traditional Physical Process Sequence 2 Value Creation & Delivery Sequence Traditional View ,Economic...TRANSCRIPT
MarketingProcess
PARAMJIT SHARMA
MarketingProcess
PARAMJIT SHARMA
1 Traditional Physical Process Sequence
2 Value Creation & Delivery Sequence
MarketingProcess
PARAMJIT SHARMA
Traditional View
Economies Marked By Shortages
Consumers are not Fussy about Quality Features StylesWill not work in Competitive Economy
MarketingProcess
PARAMJIT SHARMA
TRADITIONAL VIEW
DESIGN PROCURE MAKE Price ADV
Make the Product
DIST Service
Sell The Product
MarketingProcess
PARAMJIT SHARMA
Value Delivery Sequence
1 Choosing the value- home work
2 Providing The Value
3Communicating The Value
MarketingProcess
PARAMJIT SHARMA
Value Delivery Sequence
1 Choosing the value- home work
• Segmentation• Targeting• Positioning
MarketingProcess
PARAMJIT SHARMA
Value Delivery Sequence
2 Providing The Value
• Product Development• Service Development• Pricing• Sourcing • Making• Distributing• Servicing
MarketingProcess
PARAMJIT SHARMA
Value Delivery Sequence
3 Communicating The Value
•Sales Force•Sales Promotion•Advertising
MarketingProcess
PARAMJIT SHARMA
Value Delivery Sequence
Choosing Value
Providing Value
Communicating The Value
Segmentation Targeting Positioning
ProductDevp
ServiceDevlp
Pricing Sourcing Making Dist Servicing
SalesForce
SalesPromotion
Advert--ising
MarketingProcess
PARAMJIT SHARMA
Japanese Have 5 Zero Concepts
1 zero customer feed back time2 Zero product Improvement Time3 Zero Purchasing Time4 Zero Set Up Time5 Zero Defects