maayaa marketing services - inbound content marketing process and strategy - online presence...

Maayaa Marketing ServicesProcess and Methodology followed –

Online Presence Optimized Process (OPOP)

Services Provided

• Inbound Marketing Services• Social Media Marketing• Search Engine Optimization• Website based Marketing• Content Marketing Strategy, Planning and

Implementation• Internet Marketing

USP

• Specially tweaked proprietary methodology

Online Presence Optimized Process (OPOP)

• Proprietary product

OneClickApp.in for publishing content at one shot

Core Areas of Strength

• Inbound Marketing• SEO - Search Engine Optimization• Social Media Marketing - Facebook, LinkedIn, Google+,

Twitter, Blogs and 45 other social media• Pay Per Click• Internet Marketing• Mobile App Development• Mobile Marketing• Digital Marketing• Website Development

OPOP - Methodology and Process

An established and proven methodology is followed to achieve Client’s business objectives. Simply put, the steps followed are as under -

• Get Found – A powerful online presence using – organic curative SEO techniques, – Business Blogging, – Social Media Marketing and – Internet Marketing

• In that way, prospects can find us easily – have an online presence and – have recognized/reputed brand online.

OPOP – Process in detail – Step 1

• Understand current stage Online Presence

• Categorize Customer’s Online presence• Category1: zero online presence, • Category2: bad-reputed online presence (that is

brand damaged online), • Category3: needs improvement online presence,• Category4: very good online presence.• Category 1,2 and 3 are our customers

OPOP - Process in detail – Step 2

• Search Engine Optimization– Use the tools to completely analyze the SEO

gaps with the current website and the online presence.

– Manually run through all the organic SEO checklist and identify the gaps

– Fix all the SEO gaps– Mostly Website Code and Configuration

related changes– If needed, Website revamp or creation of

websites and Mobile App development


• Creation of Internet and Social Media Accounts– Create around 50 internet and social media

accounts for this customer.– Use these channels for publishing each and

every content categorically.


• Research Target Keywords and Collection– Research and find out the keywords which

customers would search for to find this business. Hence, targeted keywords.

– Keep it competitive.


• Continuous Consistent Content Contribution and Marketing – Create a Content Creation Plan

• Text, Infographics, Videos, Images, Documents/PDF/Spreadsheets/PPTs etc.,

– Create a Content Publishing Plan• Create a calendar for Content Marketing


• Sharing the Content to multiple channels– Share the Content to <50 channels in one

shot, using our proprietary product– OneClickApp.in


• Internet Marketing– Submit the website and the individual content

not only to the social media channels, but also to the internet channels like

• Classifieds Directories• Document/PPT repository websites• Blog Directories• Forums• Press releases etc.,• In addition, any valid back link websites.

OPOP – Final - Measure and Optimize

• All the above steps to be measured using analytics tools

• Tested and • Optimize all steps if it is not working as

expected.

What you will get from Product?

• Content Marketing (push content) into multiple internet and social media channels are done day-in and day-out.– Product helps in increasing productivity of a Content

Marketing Executive (Content Author) by a couple of hours of work into 15 minutes.

– In terms of benefit, more content can be published and more online presence for them and it is easy for the customers to find them in the internet. CA can focus more on the Content creation, rather than publishing. More online presence, better brand is built and more business.

• That in turn, will make them more accessible to the customers. Customers will contact the company and in turn more business/revenue.

What you will get from our Process?

• Online Presence Optimized• Reputable Online Brand• Accessible Online via Search• Available in all Internet Channels• Affordable Online Marketing• Better Brand awareness• Indirectly more Business

Marketing Partner

• We would like to join hand as your Marketing Partner by sharing business expertise together as an when you required.

Appointment

• We do understand and appreciate your busy schedule, however would like to schedule an appointment to meet you at your premises or our premises (whichever is comfortable for you) for about 15-20 minutes of your valuable time to make you understand how we can add value to your organization and what we are up-to.

• Alternatively take advantage of our free, no obligation consultation through fixing an appointment for about 15-20 minutes at your convenient time at your place or in our office (Madurai or Chennai) by calling us today on +91-9629557866 or email [email protected].

Contact Details

• Maayaa Marketing Services

• Chennai• 567, Office No.9, Anna Salai,• Teynampet, Chennai.• Between Courtyard Marriott and KVB.

• Madurai• 1, Fund Office Colony,• Alagappan Nagar,• Madurai 625003.

• Phone: +91-9629557866 or• E-mail: [email protected]• a division of Sagana Enterprises Private Limited