marketing plan. blue sky clothing inc. “go play outside”

MARKETING PLAN

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MARKETING PLAN

BLUE SKY CLOTHING INC.

“GO PLAY OUTSIDE”

Company Description

• Manufacturing company ( Clothes )

• Working from last three years

• Increase Product lines

Page 4: MARKETING PLAN. BLUE SKY CLOTHING INC. “GO PLAY OUTSIDE”

Target Market

Sports minded people.Age : 15 – 40.Geographical Market.

Page 5: MARKETING PLAN. BLUE SKY CLOTHING INC. “GO PLAY OUTSIDE”

Goals & Objectives

•Introduce new product lines

•Built a Strong relationship

•Increase profit by 20 %

Page 6: MARKETING PLAN. BLUE SKY CLOTHING INC. “GO PLAY OUTSIDE”

Product

•Needs & Wants

•Standard Quality

•Sports logo, Celebrities, Quotes

•New Colors : Blue, Orange

Page 7: MARKETING PLAN. BLUE SKY CLOTHING INC. “GO PLAY OUTSIDE”

Price•Standard Prices

•Price Comparison

Page 8: MARKETING PLAN. BLUE SKY CLOTHING INC. “GO PLAY OUTSIDE”

Distribution

•Retailer

•Seasonal

•Website

Page 9: MARKETING PLAN. BLUE SKY CLOTHING INC. “GO PLAY OUTSIDE”

Promotion

•Outdoor

•Internet

•Sales Promotion

Page 10: MARKETING PLAN. BLUE SKY CLOTHING INC. “GO PLAY OUTSIDE”

Thank you

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