marketing parallel session - trends and updates by dr. a
TRANSCRIPT
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 163
CHED-Business Education ndashIndustry Linkage
Renewal of Commitment for the promotion
of business education in the country
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 263
Trends and Updates in Marketing
Marketing Trend More Science and More
Meaningful
1 Marketing with Science
2 Marketing with Meaning
Implications to Business Education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 363
Trends and Updates in Marketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 463
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 563
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
MeaningfulMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 663
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
LEGACY MARKETINGPhilip Kotler Hermawan Kartajaya
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 763
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
ValuesMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
MARKETING WITH FEELING
MARKETING WITH SCIENCE
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 263
Trends and Updates in Marketing
Marketing Trend More Science and More
Meaningful
1 Marketing with Science
2 Marketing with Meaning
Implications to Business Education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 363
Trends and Updates in Marketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 463
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 563
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
MeaningfulMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 663
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
LEGACY MARKETINGPhilip Kotler Hermawan Kartajaya
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 763
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
ValuesMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
MARKETING WITH FEELING
MARKETING WITH SCIENCE
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 363
Trends and Updates in Marketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 463
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 563
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
MeaningfulMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 663
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
LEGACY MARKETINGPhilip Kotler Hermawan Kartajaya
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 763
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
ValuesMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
MARKETING WITH FEELING
MARKETING WITH SCIENCE
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 463
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 563
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
MeaningfulMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 663
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
LEGACY MARKETINGPhilip Kotler Hermawan Kartajaya
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 763
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
ValuesMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
MARKETING WITH FEELING
MARKETING WITH SCIENCE
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 563
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
MeaningfulMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
DirectMarketing
PermissionMarketing
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 663
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
LEGACY MARKETINGPhilip Kotler Hermawan Kartajaya
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 763
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
ValuesMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
MARKETING WITH FEELING
MARKETING WITH SCIENCE
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 663
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
LEGACY MARKETINGPhilip Kotler Hermawan Kartajaya
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 763
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
ValuesMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
MARKETING WITH FEELING
MARKETING WITH SCIENCE
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 763
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
Marketing
30
ValuesMarketing
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
E-Marketing
RelationshipMarketing
MARKETING WITH FEELING
MARKETING WITH SCIENCE
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 863
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH SCIENCE
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 963
9
Marketing with Science
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1063
Managing with Science
Pain and FameRevenge of the
Consumers
10
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1163
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1263
Harrahrsquos
Pain and Fame
Define Customersrsquo Pain Point
Calculated by plugging customerattributes into a regression formula
Result It improved customersatisfaction and loyalty ndash and of
making sure the right customers get
rewarded
12Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1363
Judging BaseballTalent
Pain and Fame
Tradition Experts eyeball
talent
Challenge Define predictors of performance and success
15Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1463
Judging BaseballTalent
Pain and Fame
Runs Created = (Hits +
Walks) x Total Bases (AtBats + Walks)
16Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1563
REVENGE OF CONSUMERS
17
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1663
Farecast
Revenge of
Consumers
A travel website that lets yousearch for the lowest current
fare
It predicts which way fares are
headed
It lets consumers know that
they should hurry up or wait
18Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1763
Dust Network
Revenge of
Consumers
Crunches data on the speed of a half million commercial
vehicles to predict traffic jams
20Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1863
Ghani
Revenge of
Consumers Super Crunching to personalize
shopping experience further
21Source Ian Ayres Super Crunchers 2007
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 1963
MANAGEMENT amp GOVERNANCE
22
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2063
41 Westpoint
Management
Governance The Academy developed and
deployed a predictive model to
determine who among the
passers are more likely tosucceed in the Academy and in
the Military Service
23Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2163
CSB
Management
Governance
A model to predict who among
applicants are more likely to
succeed and value add to the
organization and at who
24Source Acre Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2263
Math Data
WHAT DRIVE THIS TREND
30
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2363
1 Math
Science vs Chance
In numbers we trust
31Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2463
2 Data
Close to 100 billion emails are
sent each day
Instant messaging generates 5
billion messages a day or 274
terabytes a year
In healthcare compliance records
will grow from 376 petabytes of
data in 2003 to 1622 petabytes in
2006
32Source SPSS Inc
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2563
Marketing
30
ValuesMarketing
E-Marketing
Evolution of Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization
(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2663
MARKETING WITH MEANING
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2763
Marketing with Meaning
bull ldquoWhen your marketing is meaningful the
marketing itself adds value to peoplersquos lives
whether or not they immediately buy what
yoursquore selling
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2863
Hierarchy of Meaningful Marketing
Connection
Create entertaining experiences
that I can share with others
Solution
Provide valuable information
incentives and services
Achievement
Help me improve myself
my family and the world
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 2963
Legacy Marketing
Character
Feelings Benefits Attributes
Equity
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3063
Hierarchy of Needs
LoveBelonging
SafetyPhysiological
Self-Actualization
Bob Glbreath 2010
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3163
Marketing with Meaning
bull Co-relation between performance-driven sales
results and the application of the principles of
meaningful marketing becomes apparent only
over the long term
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3263
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3363
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3563
Emergence of The Third Place
What is your 3rd place
Home ismy First
Place
Starbucksis my Third
Place
Office ismy Second
Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3663
The Starbucks Principle
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3763
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3863
The Starbucks Principle
bull Home is a good thing Home for the holidays But home isnot the only thing In fact sometimes family closeness gets just a little too close especially during the holidays After a few days of togetherness mdash right about now three daysafter Christmas mdash many of us would probably welcome a
little time away from home
That second place home being the first place is usually work At work we form friendships socialize and spend aconsiderable chunk of the week Itrsquos a place where we
practice our vocation and participate in a community of colleagues But home and work are not enough Sometimeswe need to get away from work We need a third place
Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 3963
The Starbucks Principle
bull No one understands this better than Howard Schultz founder and CEO of Starbucks Schultz
founded Starbucks on the premise that Americans
are missing a third place in their lives mdash a placethat his coffeehouses can fill
He understood that in America as well as in Italy
itrsquos not about coffee itrsquos about connection Thatrsquosthe Starbucks Principle And for many it seems to
be workingrdquo Billy Coburn ldquoCafeacutes of community the
Starbucks principlerdquo
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4063
Mall as the Third Place
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4163
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4263
bull Imagine a world in which every person on the
planet is given free access to the sum of all
human knowledge Thats what we are doing
Wikipedia
Jimmy Wales
Founder and President
Wikipedia
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4363
ldquoLife affords no greater responsibility no greater
privilege than the raising of the next
generation
Wikipedia
C Everett Koop
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4463
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4563
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4663
OampCLP
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4763
Marketing with Meaning
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4863
Cebu Pacific Air
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 4963
Cebu Pacific Air
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5063
Marketing30
ValuesMarketing
E-Marketing
Trends and Updates in Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5163
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
FINAL NOTES
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5263
60
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5363
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5463
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for marketing
and for corporate development
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5563
Marketing30
ValuesMarketing
E-Marketing
Implications to Marketing
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
ldquohellipMarketing should be an engine of growth and profitability for the organization It should link the
insights from the market with the strategies of the
firm to drive the creation of value throughdeveloping relationships with customers
Marketing should create and build leadership
brands that consumers love and it should lead the
continued transformation of the companyrdquo
Yoram Wind Wharton School 2003
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5663
Marketing30
ValuesMarketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
What does this mean for business
education
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5763
hellipBRINGING NEW DECISION
MAKING TOOLS INTO THE
CLASSROOM
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5863
Industry-Ready Graduates
bull Computer literate
bull Understands data-driven
decision making
bull Knowledge of databases and
database environments
bull Comfortable with data types
and analysis
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 5963
Future Leaders
bull Managerial mind
bull Data-driven decision maker
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6063
Future Leaders
bull MAKER INSTINCT
bull CLARITY
bull DILEMMA FLIPPING
bull IMMERSE LEARNING ABILITY
bull BIO-EMPATHY
bull CONSTRUCTIVE DEPOLARIZING
bull QUIET TRANSPARENCY
bull SMART MOB ORGANIZINGbull COMMONS CREATING
Bob Johansen Leaders Make the Future Ten New Leadership Skills for anUncertain World Berett-Koehler Publishers Inc San Francisco 2009
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6163
Jobs for Graduates
bull Campaign management
bull Online research
bull Customer relationship
management
bull Credit scoringloans
bull Customer retentionloyaltybull Fraud detection
bull Quality control
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6263
Jobs for Graduates
bull ISOCMMI
bull Basel II applications
bull AMLA
bull Insurance claims
bull Management information
systembull Performance management
bull Regulatory reporting
Values
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU
892019 Marketing Parallel Session - Trends and Updates by Dr a
httpslidepdfcomreaderfullmarketing-parallel-session-trends-and-updates-by-dr-a 6363
Marketing30
Marketing
E-Marketing
Implications to Business Education
Marketsegmentationand nichemarketing (PKotler)
MassCustomization(Stanley Davis
1987)
11 Marketing (DonPeppers and MarthaRogers 1997)
Micro-targeting2004
CategoryMarketing
ExperientialMarketing
AdvocacyMarketing
RelationshipMarketing
THANK YOU