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Industry updates on key mobile trendsWEEK ENDING 12/6/2013

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Mobile Trends

In a new report, “2014 US Mobile Ad Spending Forecast: Robust Growth Despite Persistent Challenges,” eMarketer discusses how mobile ad spending is growing rapidly, as marketers realign their budgets to ensure greater visibility of their ads. Report highlights include:– eMarketer projects the amount spent on mobile advertising in the US will total $14.9 billion in 2014,

roughly half the amount spent on desktop ads. – By 2016, mobile ad spending will top $28 billion, and spending on the big and small screens will be nearly

equal.– eMarketer expects the largest share of US mobile ad dollars will be spent on mobile search, estimating that

investments in mobile paid search will more than double, rising from $4.9 billion this year to $7.6 billion in 2014, and will reach $10.6 billion come 2015.

– Google continues to generate the most mobile ad revenue in the US, while Facebook comes in a distant second place.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 12/6/2013

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Mobile Trends (Cont.)

According to a new study from Millward Brown Digital, people shopping on mobile devices visit more sites than those on a PC. Studying findings include: – Shoppers doing research visit approximately 6.2 sites for on mobile devices compared to 2.9 visits on a PC. – Mobile shoppers are more active on the weekends and at night when they’re out or in bed, with 36% of

smartphone users and 68% of tablets users going online to shop while at home. – Mobile shoppers have a greater affinity for brand (79%) and coupon (74%) sites, while 80% PCs users prefer

review sites.

Spotify will soon launch free music streaming on mobile devices, reported by The Wall Street Journal.– Until now, a free version of Spotify was available only on desktop and laptop computers.– The new ad-supported offering will allow nonpaying mobile users to play a limited number of songs on

demand, but will mostly serve up music based on the user's input, much like custom radio services such as Pandora Media Inc.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 12/6/2013