marketing online in 2010
DESCRIPTION
How to market you travel website: Key ways to increase backlinks PageRank and Website TrafficTRANSCRIPT
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MARKETING ONLINE IN 2010
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Sales Study
• 2% of sales are made on the 1st phone call
• 3% percent on the 2nd phone call• 5% are made on the 3rd phone call• 10% are made on the 4th phone call • 80% are made on the 5th call. • 48% of sales people quit on the 1st call
25% on the 2nd call and 12% on the 3rd call
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The Man, The Boy & The Donkey
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Tools for marketing online
Domain nameDomain ageWebsite optimizationLink buildingArticle submissionCreating compelling contentPress releasesBlogsFree ClassifiedsSocial Media
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What is a webpage<html><head><title> Travel to the Caribbean for free </title> <meta name="description"
content=“Travel deals to the Caribbean. Cheap trip to Jamaica" /></head><body><h1> Fabulous deals to Jamaica</h1><p> If you are considering taking a vacation to the Caribbean, but just don’t
have the extra income to foot the bill, join YTB – sell travel to friends and family from the comfort of your home and gain a free trip to Jamaica and have a time of your life.</p>
<p>Interested? Find out more about the fabulous membership packages that are offered by <a href=“http://www.LionCheapTravel.com”>YTB Travel</a></p>
</body></html>
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Domain Name
• Colors and words evoke emotions, and if the first subconscious response people have is one of alert, disgust, or confusion in
most cases your name is probably not helping you sell
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How to Select a Good Domain Name
Short Memorable Related to the Business Name or Core BusinessHard to misspellContain no dashes Should be Top Level Domain
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Age of Domain
Well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established
Spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names.
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Remember? What is a webpage<html><head><title> Travel to the Caribbean for free </title></head><meta name="description" content=“Travel deals to the Caribbean. Cheap trip
to Jamaica" /><body><h1> Fabulous deals to Jamaica</h1><p> If you are considering taking a vacation to the Caribbean, but just don’t
have the extra income to foot the bill, join YTB – sell travel to friends and family from the comfort of your home and gain a free trip to Jamaica and have a time of your life.</p>
<p>Interested? Find out more about the fabulous membership packages that is offered by <a href=“http://www.LionCheapTravel.com”>YTB Travel</a></p>
</body></html>
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New Optimized webpage<html><head><title> Cheap Travel to the Caribbean Vacation Packages</title></head><meta name="description" content=“Travel deals to the Caribbean. Cheap trip to
Jamaica" /><body><h1> Vacation Holiday deals to Jamaica</h1>
<img align=left src=divine-travel.jpg alt="travel deals to jamaica"><p> If you are considering taking a vacation to the Caribbean, but just don’t have the
extra income to foot the bill, join YTB – sell travel to friends and family from
the comfort of your home and gain a free trip to Jamaica and have a time of your life.</p><p>Interested? Find out more about the fabulous membership packages that is offered
by YTB, the <a href=“http://www.LionCheapTravel.com”>Cheapest Travel</a> source online</p>
</body></html>
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New Optimized webpage
If you are considering taking a vacation to the Caribbean, but just don’t have the extra income to foot the bill, join YTB – sell travel to friends and family from the comfort of your home and gain a free trip to Jamaica and have a time of your life.
Interested? Find out more about the fabulous membership packages that is offered by YTB, the Cheapest Travel source online.
Vacation Holiday deals to Jamaica
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What Content Should I Write?
Relevant
Reputable
Free from “Jargon mismatch”
Creative Niche
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What Will You Search
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SELF TRUST and what you write
The greatest strategy for personal and business development on the planet is bold self-expression
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5 P’s of Service Marketing
Service online is the same as service off-line1. Tangibles2. Reliability3. Responsiveness4. Assurance5. Empathy
“Long after people forget what you said or did, they will remember how you made them feel."
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Why build Links
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Building Links Naturally
Create Compelling Content
Network with other website owners
Quest post
Unique customer service
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Article submission
• 365articles.com• amazines.com• article99.com• articlealley.com• articlebiz.com• articlecity.com• articledashboard.com• Americanchronicle.com• articlehub.com• Articlesender.com• bigarticles.com• isnare.com
• buzzle.com• ezinearticles.com• ezine-articles-planet.com• ezineplug.com• freezinesite.com• goarticles.com• ideamarketers.com/
writers.cfm• Nurido.at/news• ideaviewer.com
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Europe Tour Guide - Explore Easily by Simplifying Challenges
• Every year there are a number of tourists that flock down to the most beautiful holiday destination Europe. Europe being the second largest continent has numerous holiday destinations that are worth visiting. There are many places of historical important which can fascinate you. A successful and a joyous holiday trip is what one all looks forward to. For this everyone makes best possible efforts so that the trip doesn't turn out to be mess. Europe is the second largest continent of the world and any mismanagement may completely ruin your holidays. So, to avoid any problems a Europe tour guide is important for you.
• You can prioritize the places of interest that you intent to visit in Europe. If you love to explore man made structures and have a history buff then plan accordingly. Or if you wish to enjoy scenic beauty then you must plan according to that. It's completely your wish and you can arrange depending on your priority. Your budget is also important that must be taken into consideration. You can plan your trip conveniently within your budgetary parameters.
• For planning a successful trip a Europe tour guide is must for you. With the help of this travel guide you will be able to locate places conveniently. It will further help you to navigate through different places without any commotion. There are various destinations like Italy, France, Rome, Denmark, Switzerland and many more. By planning out your trip with the help of travel guide you will be able to make better choices.
• The travel guide also comprises of maps, road maps and other important information which is very important while traveling. You can find information related to restaurants, hotels, holiday-inns, tourist destination, taxis and other important things that are requisite. You can fetch information on people, their culture, living style, food and cuisine through this guide. It will truly simplify all your challenges!
• Jason Born is offering advice for quite some time. He provides useful advice through his articles that have been found very useful. To find Europe tour guide, Europe travel guide, Europe travel planning, Europe vacation, Europe map visit http://www.tourtoeurope.net/
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Free Press ReleaseSubmit 2 press releases every month to online press release
directories. Here are a few that I find reliable:
prleap.comclickpress.compr.comexpress-press-release.comPr-inside.compr-gb.compr-usa.netlive-pr.combestsyndication.comamericanchronicle.comCaribbeanpressrelease.com
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Local Blogs
Channelhuntsville.com
Al.com/blogs
Huntsvilletucasa.com
Huntsvillepr.com
Alabamafest.com
Meetup.com
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Should I Consider a Blog
UK-based Social Media Portal (SMP), which tracks the global use of social networks, believes that
it’s vital for companies to build their brands through blogging.
Blogs provide a place for two-way interaction between the organization and consumers, and
allow customers to provide valuable feedback on how the brand is doing.
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Blogging Platforms
Wordpress
Live Journal
Blogger
Squidoo
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Free Classifieds
Kijiji.comCraiglists.comBackpage.cominetgiant.comtravelblog.orgThebeat.traveldickandfanny.com.auTravelbeen.com
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SOCIAL MEDIA
FacebookLinkinTwitterMerchant CircleFlickrDiggSquidooScribd and docstocVideo Sites
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OPTIMISM
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Visit to Travel Sites Rank High
Online Vacation Planning Jumps “Visits to travel-related sites showed typical seasonal increases as Americans planned their summer vacations. The Airlines category ranked as the top-gaining category for June, growing 22% to 33.2 million visitors. Also among the top gaining categories were Travel Transactions, Online Travel Agents, and Travel Information” ComScore
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Travel & Social Media
In which of the following social media platformsdo you participate?
Linkedin 58.0%Facebook 44.8%None 28.2%Twitter 15.5%Blogs such as theBeat.travel 12.6%Other 7.5%ACTE Connect 6.3%MySpace 5.2%
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Travel & Social Media
In which of the following ways do you believe these types of sites can enhance the business travel community?They can increase customer/market satisfaction and supplier knowledge 35.5%They can encourage travel industry camaraderie 39.0%They can help to showcase to travelers 38.4%They make me more aware of what partners are doing 41.3% I don’t know 20.9%
Social media is a distraction for business 17.4%
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The Social Media Traveler
Variables Butterfly Selective Connected Starter NewNorm
age 15-25 30-45 all professionals over 45 5-9
Favorite Media mySpace, Facebook, Youtube
tripadvisor,travelpod,tripit, Wiki
Linkedin, PlaxoFastPitch,wiwihTwitter
late to start they will have a wide interest but explore slowly
Webkinz, Disney, Nickelodeon and Barbie!
Motivation Sharing experiences. video and photos
use tools & web2Resourceselite community
processional associations
intrigued but not quite sure what to do, how or where
learning, get points, rewards, games,
Marketing StrategyRequirements
Go where they are niche website,themes marketing,use web2 sharing
loyalty/rewardsprograms,RSS feeds or alertsnot interested online newsleters
easy to use instruction in photos and textCreate a non intimidating place to ask questions
they are part of the buying decision. Have a kids area on your website
Social media applications are not for everyone. But the technology used is become
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Marketing with Facebook
Use it to get listed on the Search engines
Create a user friendly Facebook address
Setups arcResBookings on your Facebook page
Create/participate in Facebook discussions
Become a Facebook Fan of related pages
Add a Facebook button to your website or email signature
Add videos & pics via cellphone
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Marketing with TwitterAll about followers
Search Twitter for a travel market or travel focus group
Use services like http://twitproquo.com/
Use TweetMeme on your blog
Add your site to Wefollow twitter directory
Add twitter links / buttons to websites and email signature
Use Wibiyahttp://www.vincentabry.com/31-logos-et-boutons-pour-twitter-2480
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LinkedinIt has appeal to professions who want to create a network of like minded people
send network friends updates and messages of specials and events that might interest
Stressed executives need a holiday!
It's a web-based form of word-of-mouth marketing – the idea that a person is more likely to buy your product if a trusted source vouches for it
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People & Sites to Follow
Mattcutts.comentrepreneurs-journey.comProblogger.netJohnchow.comSearchenginewatch.com
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Album / Image Sites
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What’s HOT
Google Insights
Google Trends
Google Tools
Twitter Search