marketing one-to-one - sergio vanturetti
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TRANSCRIPT
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Once upon a time…
ONEtoto
ONEONEMarketing
by Sergio Venturetti
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THE WORLD IS CHANGE
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TECNOLOGIE ABILITANTI
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CUSTOMER
RELATIONSHIPRELATIONSHIP
MONETISATION
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… molto più di un’amabile hi hi lchiacchierata con un consulente
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TheJordanRules.com
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TRATTARE CLIENTI DIVERSITRATTARE CLIENTI DIVERSIIN MODO DIVERSOIN MODO DIVERSO
Don Peppers & Martha Rogers
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IDENTIFICA
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DIFFERENZIA
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INTERAGISCI
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PERSONALIZZA