WELCOME

.A

M

B

School of food

Business

Dairy science college,

Bangalore.

K.V.A.F.S.U

ID.NO : MBAK-1407

Submitted by:Vasudevareddy M.S.

Topic:Marketing of Fresh Milk

Sub:Food marketing Management

Contents

Assembly of Fresh milk

Transportation of fresh milk

Fresh milk grading

Fresh milk consumption

Conclusion

Reference

Introduction

Introduction

Marketing of fresh milk means "the performance of all business activities involved in the flow of Milk and services from the producer to the consumer".

This implies that there are several categories of key players in the marketing chain each with its own vested interests. Consumers want to get what they need at the lowest price possible. producers on the other hand are interested in getting the highest possible return for their milk. Between them, there are market intermediaries or middlemen who perform various marketing functions such as transportation or retailing. Their interest is to make the highest profit possible from their particular business operation.

Assembly of Fresh milk

•Milk goes directly from dairy farms to the processing plant by bulk tankers , visits farms on regular schedule & collect the milk & then moved to processing plant•Hauling may be done by either by the dairy company’s own vehicles or by independent tankers under contract.•The collection of milk is most often undertaken either by marketing Board or a cooperative.

Transportation of fresh milk

Tanker which carry the chilled milk from farm to the factory are becoming ever larger the major remain constraint remains that of the inadequate road infrastructure . During the wet season many roads become impassable and the milk simply is not collected.

Fresh milk grading

• Grade A would be passed as fit for human consumption.• Grade B would be passed only for use in processed dairy products .• Grade B milk is processed at much higher temperature than fluid milk passes through when being pasteurized and • this is why it can be approved for human consumption , albeit if only in the form of processed dairy products.

Tests for fresh milk

• Organoleptic Test• Lactometer reading• Resazurin Test• Butter fat Test• Acidity Test

Fresh milk consumption

In rural areas many households either own a cow to provide milk for their own households, & perhaps to make informal sales to neighbors, or they will purchase milk from a local farmer . If there are localized cooling facilities , & health and hygiene laws permit, untreated milk will be made available in local stores.

Four channels for distributing fresh milk

• Depot salesman• Wholesaler• Contractors • Home deliveries

Milk Marketing Channels Number of intermediaries

• Producer-consumer 0

• Producer-milk hawker-consumer 1

• Producer-processor-consumer 1

• Producer-processor- retailer-consumer 2

• Producer-dairy co-operative -processor- retailer consumer 3

• Producer-milk transporter-processor - retailer-consumer 3

• Producer-milk trader-processor-retailer-consumer 3

• Producer-dairy coop - milk transporter-processor-retailer-consumer

4

Conclusion

The quality of fresh milk mainly depends on the quality of transportation and the method used for transportation and timings reach it from farmer to processing plant.

Reference

1. Handbook on Milk Collection in warm Developing Countries.2. Notes.