fresh produce marketing
TRANSCRIPT
Slide 1
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
Produce Collective Ltd
Introducing an
Online Innovation
for the Global
Fresh Produce Industry
Investor Brief
Slide 2
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
Globalisation enables companies and conglomerates to
substantially influence the way consumers decide what food
to buy and how.
This makes it hard for independent growers to promote
produce to wholesalers and retailers let alone achieve
anything like a market price. The independent operator
struggle to compete with corporate entities that lever large
market and supply networks.
Industry Situation
Grower
Agent
Exporter
Wholesaler
Retailer
Supermarket
Food
Producer
International
Markets
Consumer
Slide 3
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
Problems in the industry include:
- Few marketing opportunities. In the end, farmers grow crops
they think will sell in the hope that the wholesalers will get
a good price at market.
- Frustrated by limited options in relation to technologically
enabled business management systems.
- Increasingly dominated by conglomerates that centralise
marketing and supply chain effort and consequently limit the
distribution of revenue.
Industry Problems
Slide 4
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
The solution:
- Create a marketing platform which enables access to more
wholesalers and retailers.
- Establish a business management system which
independents may not afford individually but are able to
support collectively. Noting the critical requirement to
protect the user’s information and provide better business
intelligence.
- Improve the overall ability to influence buyer behaviour by
broadening the flow and quality of information all the way to
the consumer.
Industry Solution
Slide 5
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
Produce Collective is an online business management system
accessible day or night connecting growers with buyers locally and
globally.
What is it?
Produce Collective is an
independent company which is
solely interested in promoting
fresh produce in Australia, the
Asian region and the world.
It is the E Bay of fresh produce
and will give the wholesaler
access to purchases and sales
they never would have had
before.
Slide 6
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
The portal is adaptable…
… flexible …
Slide 7
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
… ensures privacy of information and
- Establish a site for use solely by the user for buying
and selling from an established network or to the
open site.
… provides accurate and usable information.
- The database will consolidate grower and retailer
buying and selling behaviour as well as provide
access to industry reports.
easy to use…
The portal is designed to:
- Emulate the current way business is done.
- Enable intuitive navigation of the menus including
comprehensive ‘Help’ and ‘Search’ functions.
- Limit the number of data entry and screens
required to facilitate a transaction.
Slide 8
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
Limited competition
Competition to Produce Collective includes limited
enterprises such as generic retail companies and
farming co-operatives. These organisations generally
market products and services that are constrained by:- Geographic boundaries.
- Product range.
- Supplier’s capacity.
Produce Collective is an independent business
management, marketing and trading site with no
known competitors operating globally.
The produce industry is complex and a similar system
would require substantial time to research, develop
and implement.
Slide 9
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
How an investor may benefit …
A return on investment is measured by:
- Dividend.
- Site design and therefore the ability to
penetrate similar industries.
- Value on exercising an exit strategy.
Slide 10
ProduceCollective.com … a systematic approach to better connect
the global produce industry Growers, Sellers, Buyers and linked services
Schedule
Project Schedule:
- 01 Sep 13. Social media campaign initiated.
- 10 Sep 13. Political representation established. Note
engagement with Federal and State Ministers.
- 30 Sep 13. Media release to associations and target market.
- 15 Oct 13. Site is operational.
- 30 Oct 13. Direct sales / Radio announcement.
- 15 Nov 13. Transaction process is automated.
- 15 Dec 13. Second phase of site development commence.