Marketing Materials:What Really Works?

Erica SadajDirector of Marketing and PR

Neighborhood Development Services, Inc. Ravenna, OHIO

West Tusc Neighborhood

• NDS was originally asked to take over the historic Lake 8 Movie theater (in the district) that was in jeopardy of shutting their doors after being open since the 1930’s. Once NDS did this…

• Planning an implementing an Arts & Entertainment District became number one priority

• NDS Investment: A lot has happened in a little over a year-Coffee Bar, Galleries, Art School, Neighborhood Marketing Program

• Support from various parties, most importantly city government, local business owners and foundations.

How do we produce a quality piece and distribute on little or no budget?

Let’s talk “free”• eLetters

• Social Media• Websites

Others?

Examples

How do we produce a quality piece and distribute on little or no budget?

Let’s talk “inexpensive”• Postcards

• In-house production

Others?

Examples

How do we produce a quality piece and distribute on little or no budget?

Let’s talk “expensive”• Magazine brochure inserts• Any professionally created

marketing pieceOthers?

Example

Example