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MARKETING SOLUTIONSServing the Music Industry Since 1879

www.mmrmagazine.com

The MI Industry’s Leading Informational Resource for over 135 Years.

m m r m a g a z i n e . c o m FEBRUARY 2017

44

Upfront Q&A:Ultimate Ears’ Mike Dias

42

Retailer Survey: Feel the Rhythm – Latin Hand Percussion 48

32

Supplier Roundtable: Latin Hand Percussion Instruments

36

Best & Worst of Show

2017

ShowCome Rain

(Lots of Rain!) or Shine…

Leading the MI Market in Print , Digital, and Mobile Media

m m r m a g a z i n e . c o m

32

Jordan Kitt’s: The Legend and Legacy 44

38

Dealer Survey: B&O Accessories

Show Report:RPMDA 2017

The

String Theory:Electric Guitar & Bass Suppliers Discuss the

Market

SmallBusinessMatters : Five Tips and Tricksto Avoid Burnout

51

48

JUNE 2017

Roundtable:

Keeping MI RetailContemporary

Menzie Pittman of Virginia’s Contemporary Music Center

34

m m r m a g a z i n e . c o m JANUARY 2017

102

Upfront Q&A:KMC’s MarkTerry

70

Schimmel & Pearl River: A Partnership for 2017 and Beyond 96

54

Chapman Guitars: Evolving the Future of Guitar Design

Music IndustryService Award

DONJOHNSON

56

Susan and Jonathan Lipp

Buyer’s Guide

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MMR is the #1 informational resource for musical instrument dealers and

distributors worldwide. PERIOD!

If your company wants MAXIMUM visibility in the musical instrument or pro-audio market, then

MMR is your #1 resource. MMR will provide your company with an effective package of advertising

via our industry-leading print and digital magazines, weekly e-newsletter, broadcast e-mail service,

iPad app, mailing lists, and website to reach the global musical instrument market. MMR delivers

advertisers the MI industry’s deepest multi-channel reach into the target customer demographic by

providing the best-quality editorial coverage of the trends, events, and happenings in the market.

Suppliers of music products who want to stimulate sales growth in an increasingly competitive envi-

ronment advertise in MMR to help their businesses thrive!

PRINT • DIGITAL • E-MARKETING

Helping You Stay A Step Ahead of the Competition

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SALES CONTACTS

MMR’s iPad and Digital Edition expands your visibility to worldwide markets as your ad is seen online with direct links to your website. Thousands of international dealers, wholesalers, and manufacturers will see your message.

Broadcast E-mail Your Message to over 13,870 music industry dealers and sup-pliers with MMR’s exclusive broadcast e-mail service. This essential service allows you to target your message to the deci-sion makers who prefer to receive their information via e-mail.

MMR E-Newsletter offers a powerful e-marketing opportunity to help drive traffic to your website. Readers consider MMR’s e-newsletter to be an essential tool for finding the latest industry news, trends, exclusive editorial content, sur-veys, and much more! Your banner ad is certain to generate leads and exposure for your company.

mmr.global reach over 2,100 key deal-ers in over 41 countries around the world with our weekly global e-mail newsletter. Written by our London-based senior editor Ronnie Dungan.

Leading Editorial Content with com-prehensive coverage of industry news, dealer and manufacturer profiles, trade show coverage, new products, market statistics, trends, and analysis.

Thousands of Bonus Copies distributed at major industry trade events, including NAMM, Musikmesse Frankfurt, PASIC, RP-MDA, and many others.

www.mmrmagazine.com is one of the most viewed websites for the pro-audio and musical instrument trade. This site features breaking news stories, exten-sive coverage of the market, searchable archives of past issues, important links to the music industry, and so much more.

Email Lead Generation unique and ex-clusive to MMR, Timeless Communica-tions is the only industry media company generating monthly email sales leads for advertisers. Pre-qualified, re-targetable and purchase intent scored, ads in MMR generate an average 59 dealer inquiries per ad, per issue.

Unique Value Proposition www.mmrmagazine.com

Print • Digital • Mobile • Social Media • Email • Video • Event • Custom

ADVERTISER BENEFITS

www.mmrmagazine.com

Tel: (702) 479-1879

Multi-Channel Advertising Solutions

Social Media

MMR Update

6000 S. Eastern Ave. Ste. 14-J • Las Vegas, NV 89119 • Tel: (702) 479-1879 • Fax: (702) 554-5340 www.mmrmagazine.com

The Largest Dealer Circulation of any print trade maga-zine in the industry, reaching 8,711 dealers and thousands more industry professionals Globally (BPA December 2017)13,489

GREG GALLARDO x155Group Publisher

[email protected]

MATT KING x169 [email protected]

DAVE JEANS [email protected]

MATT HUBER [email protected]

MIKE STREET [email protected]

JUDY WANGThe Greater China Worldwide

Focus Media0086-13810325171

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2018 EDITORIAL CALENDAR — In Print, the Desktop and all Mobile Devices

SALES CONTACTS Tel: (702) 479-1879


ISSUE SPECIAL OPPORTUNITIES ISSUE FEATURES PRODUCT SHOWCASE BONUS DISTRIBUTION ADVERTISING CLOSE DATE AD MATERIAL DUE DATE

JANUARY Don Johnson Award NAMM Buyer’s Guide Guitar & Bass Amps Winter NAMM show Space reservations: 01/04/18 Materials due: 01/05/18

FEBRUARY Focus: Drums & Percussion Show Report: Winter NAMM

Drum Kits Space reservations: 01/31/18 Materials due: 02/02/18

MARCH Focus: Fretted Instruments Pedals & Effects Musikmesse, NASMD Space reservations: 02/26/18 Materials due: 02/28/18

APRIL The Green Issue Keyboard Synthesizers & Modules RPMDA Space reservations: 03/26/18 Materials due: 03/28/18

MAY54th Annual Supplier Directory Show Report: Musikmesse Show Report: NASMD

Electric Guitars Space reservations: 04/23/18 Materials due: 04/25/18

JUNE Summer NAMM Buyer’s GuideFocus: Accessories Show Report: RPMDA

Guitar & Bass Strings Summer NAMM Space reservations: 05/28/18 Materials due: 05/30/18

JULY Market Profile: Houston Focus: Amplifiers Digital Pianos Space reservations: 06/27/18 Materials due: 06/29/18

AUGUST Back to School Show Report: Summer NAMM

Acoustic Guitars Space reservations: 07/23/18 Materials due: 07/25/18

SEPTEMBER Holiday Buying Guide Focus: Fretted Instruments Cases & Bags Space reservations: 08/20/18 Materials due: 08/22/18

OCTOBER 2018 Dealers’ Choice Awards Nominees Announced Piano & Keyboard Market Band & Orchestra Instruments Space reservations: 09/17/18 Materials due: 09/19/18

NOVEMBER Focus: Band & OrchestraShow Report: Music China

Percussion PASIC Space reservations: 10/22/18 Materials due: 10/27/17

DECEMBERDealers’ Choice Awards America’s Top Chains 50 Dealer/50 State Report

Sheet Music Market Review Show Report: PASIC

Electric Basses The Midwest Clinic Space reservations: 11/19/18 Materials due: 11/21/18

www.mmrmagazine.com

EACH ISSUE OF MMR INCLUDES COVERAGE ON:• GLOBAL NEWS | MARKET TRENDS: Essential industry and new product news, dealer surveys and supplier roundtable reports.• BEST PRACTICES | LEARNING: Industry experts on doing business at retail. Practical and relevant advice on e-commerce, marketing, competitive advantage, in-store events, and more.• INFLUENCERS | LEADERSHIP: Insightful Q&A’s with industry leadership, spotlight profiles on legacy and new breed suppliers and retailers.


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UPLOAD AD SUBMISSIONS TO: www/timeless-com.com/ads/

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m m r m a g a z i n e . c o m JANUARY 2017

102

Upfront Q&A:KMC’s MarkTerry

70

Schimmel & Pearl River: A Partnership for 2017 and Beyond 96

54

Chapman Guitars: Evolving the Future of Guitar Design

Music IndustryService Award

DONJOHNSON

56

Susan and Jonathan Lipp

Buyer’s Guide

MMR MAGAZINE

Belly Bands Poly-Bag

Belly Band Deluxe Spreads

Inserts

Advertorials

Gate Folds

COMPANY ADVERTORIAL PROMOS

SPOTLIGHT: Professionally Written & Designed • 1,000 Reprint Choices • Digital File for Your Website

How’s it goin’, friend?” Hank Stark chimes to a trio of folks entering his music store. Soon more arrive, trigging more salutations.

But it’s 5:50 p.m. on a Monday. Ten minutes later there are some 30 peo-

ple there for the “Monday Night Live” concert Owensboro Music Center holds weekly. “We moved closing time from 6:00 to 7:00. Then we wanted to give more people a reason to come by,” explains co-owner Gordy Wilcher.

It worked. Local rising talent Andy Brasher was there, playing original tunes to a recep-tive crowd. Before he took the stage, Wilcher made some announcements including asking for good thoughts and prayers to go to another local musician who is battling cancer. After the mini-concert he was back again, and he called out to me to hop on the stage and draw names out of a hat. I pulled four lucky names and he gave away four $10 gift cards.

It would be 30 minutes after closing time before he and co-owner Hank Stark turned the lights out

and locked the doors. Owensboro, population 58,000,

has a rock combo shop that has made it to the 40 year mark. The duo know as well as anyone that there is no coasting in this business,

and the challenges of a smaller market store seem more intense than others. But every day they work to become part of the fabric of their neighbors’ lives.

“I’ve learned that we need to be involved with our community,” Wilcher states simply. He is in the chamber of commerce and Stark is involved with the local music festival. They promote their store through themselves, and end up being judges at the local talent show and cook offs. “You have to be out there and generous with your time.”

Owensboro Gets a Combo ShopAs Wilcher tells it, he was a kid playing bass who had the crazy idea to tell a music

store owner in Evanston (Ind.) named Dallas Hughes that Owensboro needed a rock combo shop. A satellite operation was set up and about 18 months later Hughes fig-ured out that Wilcher should own it. “But funny story,” Wilcher says shaking his head in a manner that let’s one know it’s not that funny. “He took the inventory because… well, it was his. So on my first day I had, like, three guitars and two amps to sell. I hadn’t thought about that part.”

He would figure that part out.In the early years he moved from small shop to small shop – at one point he

ended up in a tiny building behind the popular Old Hickory BBQ shack. That had its perks. (“I became friends with the cooks and got some free meals!” he reports.)

Of course Wilcher continued holding down the bass clef for bands. Stark was

32 JUNE 2013 • mmrmagazine.com

Small Town Store Embraces the Community

by Kevin M. Mitchell

Music Center Turns 40Retailer Spot Light

Owensboro

“

“You have to be out there and generous with your time.” — Gordy Wilcher

JUNE 2013 • mmrmagazine.com 33

Retailer SpotLight

“I believe that their passion for live music is what really drives these guys. They are always making sure live music doesn’t die. No wonder their lesson programs are so strong. 40 years is just the beginning gentlemen, keep up the good work. I only wish Gordy rooted for a better baseball team.” [Note: Baseball reference is to Wilcher’s love of the Cardinals which the writer of this article sees nothing wrong with.]

– Gary Hanser, Hanser Music Group “I first met Hank and Gordy in the mid-’80s as I was an

independent sales representative. From the very first time I walked into their store, they made me feel at home, and it was as if I had known them forever. I am happy to call them my friends. Happy 40th Anniversary Owensboro Mu-sic Center!”

– Wendel Hartman, United Sales Associates (Independent Rep)

What They Are Saying About Owensboro Music Center

one of Wilcher’s early band mates. Stark is a singer and per-cussionist and the two did some touring in the day before Stark ended up working for music stores in Davenport, Iowa. There he would learn a lot about pro audio, and use that knowledge around music stores. “I cut my teeth on JBL speakers,” he says. He ended up as a sales rep for Bose be-fore returning to Owensboro where he became partners with Wilcher in 1980.

They grew, got tired of dealing with landlords, and in 1996 built their current store, which includes teaching studios. They have 135 students taught by eight teachers, some of whom have been with them for 30 years. In addition to Wilcher and Stark, they have two full time employees, Lewis Smith and Ryan Clark.

Today Owensboro Music Center is more than just a critical part of their community – their sphere of influence includes the entire MI industry. Wilcher is a founder and current pres-ident of the Independent Music Store Owners (iMSO) group, which in seven years has grown from five members to nearly 500. He just finished a stint on the NAMM board where his voice for the independent was heard loud and clear.

Both still have a passion for music and a work ethic that can shame those of us who are younger. Their leading by example and being exemplars in the business has not gone unnoticed.

CREATIVE SERVICES• Photography• Art Direction• Copy Writing

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CREATIVE BRANDING ADVERTISEMENT

MARKET REACH IN PRINT

Timeless Creative, a division of Timeless Communications, Corp., is your complete creative resource team that will build your brand to ensure the success of your business. With over 15 years of continuous content development, Timeless Creative provides unique resources and results driven expertise on mindshare, brand awareness, product launches, corporate identities, and market research. Timeless Creative will deliver across all platforms: print, digital, social media, POPs, PR, billboards, event production, and sales collateral. When it comes to achieving result expectations that deliver to marketing and sales goals, Timeless Create is your #1, best choice creative partner.

BROCHURESTri-Folds, Booklets, Product Catalogs,Bi-Folds, Single Page, Custom

BUSINESS IDENTITYLogos, Brands, Business Cards, Letterhead, Envelopes, Newsletters

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WEBSITE DEVELOPMENTWebsite Design, Social Media, SEO, PPC, Search Engine Marketing (SEM)

CREATIVE BUSINESS SERVICES

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Focus Media0086-13810325171

[email protected]

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Set your sights on sales with a targeted customized e-mail blast. MMR can deliver your message to thousands of MI retailer e-mail addresses from our qualified opt-in subscriber database. HTML or plain text with an attachment formats available. This is the best way to deliver your personalized message straight to the desks of decision-makers throughout the industry. Custom e-mail blasts are only available to advertisers in MMR Magazine who have reached a spending level of at least $15,000 in 2017/2018, or are contracted for a minimum of $15,000 for the calendar year of 2018.

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