A Marketing Partner for Parenting, Lifestyle and Entertainment Brands

Beyond PR | Who We Are

We are a full-service public relations consulting firm founded by leading experts in the parenting, consumer, lifestyle and entertainment PR industry.

Beyond PR Group enlists senior level specialists to generate buzz and build brand loyalty for new and established consumer products and services, bestselling authors, fashion industry specialists, lifestyle experts, television projects and media personalities.

Services Offered Include: •  Media Campaign Strategy & Consultation •  National and local media outreach and coordination with broadcast, print, radio and online outlets. •  Social Media Strategy & Execution •  Press and Media Kit Writing & Design •  Media Training •  Media Spokesperson Procurement •  Content Creation & Editing for Media Placements •  Blogger Outreach Program through Role Mommy Writer’s Network comprised of nearly 1000 parenting bloggers nationwide. •  Radio satellite tours •  Book Tour Sponsorship Consultation •  Reality Television Series Consultation •  Television Brand Integration Consultation •  Media Event Execution •  Speaking Engagement Opportunities

Beyond PR Team | Beth Feldman

Beth Feldman is the co-founder of BeyondPR Group, a lifestyle public relations agency with clients ranging from fashion to food, technology and entertainment projects.  A pioneer in the mom blog community, Beth is also the founder of RoleMommy, a parenting blog network, online community and events company dedicated to inspiring, entertaining empowering today’s busy parents to pursue their passion while raising a family.

Previously, Feldman served as Vice President for the CBS Communications Group where she spearheaded campaigns on behalf of the entertainment, marketing and consumer products divisions. With over 23 years experience in the entertainment industry, Feldman led a variety of media

relations campaigns on behalf of talk shows, primetime series and specials including “Ricki Lake (1993),” “CSI:  Crime Scene Investigation” and “The Amazing Race” as well as the finale campaign for “Everybody Loves Raymond.” 

As a nationally recognized parenting expert, Feldman is frequently interviewed by national and regional news media on career re-invention, social media, parenting tweens and work-life balance. She has appeared on broadcast news programs such as “Good Morning America,” “Nightline,” Better TV, ABC News Now, Fox News Channel, “Inside Edition,” WCBS-TV and CW-11 Morning News and has been quoted as an expert resource by national news sources such as Associated Press and The New York Times. Feldman is the co-author of Peeing in Peace: Tales & Tips for Type A Moms (Sourcebooks) and is the author and editor of the humor anthology See Mom Run - Sidesplitting Essays from the World’s Most Harried Moms (Plain White Press).

Feldman is currently an adjunct professor in the Mass Communications department at Iona College.  She holds a masters degree in journalism from New York University and graduated Phi Beta Kappa from the University of Massachusetts at Amherst.  She currently lives in Westchester County with her husband and two children.

Beyond PR Team | Lisa Hanlon

Lisa Hanlon is a consumer/lifestyle publicity specialist with over 20 years experience working with leading brands. Since partnering with Beth Feldman in 2010, she has generated broadcast, print and online feature press for clients on TODAY, Fox News Channel, HLN, USA Today, CNN, Associated Press, The New York Times, American Baby, Parents, The Wall Street Journal, McClatchy Tribune, and AOL/The Huffington Post to name a few. She previously spent 15 years as a senior executive/founding partner and publicity director with Southard Communications, a national public relations agency. Prior to that, Lisa was a senior account manager/ media specialist with Dorf & Stanton Communications/Shandwick.

Throughout her successful career, Lisa has managed public relations campaigns for a wide range of companies from Eastman Kodak and Sony Electronics to Disney Publishing/FamilyFun Magazine, LeapFrog, The Ohio Art Company (Etch A Sketch), PBS Kids and American Express. Lisa has pretty much done it all - from special events and major product launches to strategic counseling. But the one area of public relations she most enjoys is media relations.

Prior to partnering with Feldman, Lisa headed up national media efforts and press tours for parenting brands/Southard clients including FamilyFun Magazine, Babies”R”Us/ Toys”R”Us and KinderCare Learning Centers. She has extensive experience working with hundreds of national and local media outlets. She has also consulted with major PR firms on media placement tied to leading authors and experts in the parenting field.

Lisa is a graduate of Cornell University, a former president of Women in Toys and recipient of numerous rewards in public relations. She lives in Westchester County with her spouse and two young children. For fun, she enjoys photography, cooking, kick-boxing and action movies.

Beyond PR Team | Jake Coburn

Jake Coburn is an account executive, graphic designer and social media specialist with seven years of experience working on brand management.

Since starting with Beyond PR Group in 2014, Jake has managed social media pages across multiple platforms, developing special pages, written and visual content, and community engagement. Jake has also managed website content for local companies in Westchester County, NY, as well as for national launch campaigns. In addition, he has developed print and e-communications for various local and national campaigns in the fashion, entertainment, sports, health and lifestyle industries.

Prior to joining Beyond PR Group, Jake worked as a graphic designer for five years with Scotsman Media Group, Syracuse Metropolitan Transportation Council and as a freelance designer. In that time he developed print and digital marketing materials for local and national brands with a focus on brand identity.

Jake holds a masters degree in public relations from Iona College and a bachelors degree in graphic design communications from Philadelphia University. When he’s not immersed in the digital world, you will likely find Jake watching some kind of sport, no matter what it is or who is playing. He currently lives in Westchester County.

Beyond PR Team | Vicki Salemi

Vicki Salemi is a media savvy writer and has penned thousands of bylines in numerous publications. She knows how to craft a pitch and cultivate a timely story in feeding editors what they want and when they need it. And with a corporate background as well, this hired gun effortlessly composes corporate bios, newsletters and media kits.

Her work has appeared repeatedly in The Chicago Tribune, The New York Post, Forbes.com, U.S. News & World report, CNBC European Business, AOL Health, Yahoo!, SheKnows, SUCCESS.com, Mediabistro, OKMagazine.com, Time Out New York, Metro newspapers, Cosmo for Latinas, Refinery29, Weight Watchers Magazine and many more print and online outlets.

Her first magazine article was published in 1997, thereby making her an official published writer at the ripe old age of nine. (Kidding. She was really 10! Plus a few years.)

She is the author of The ABC’s of College Life and Big Career in the Big City, former creator/host/producer of MediabistroTV’s “Score That Job,” the former editorial director of startup CollegeRover.com and former brand ambassador for ClassesUSA.com, an Experian company. She’s also interviewed countless notable names ranging from Gloria Steinem to Derek Jeter to Pablo Picasso’s grandson. Actually, she conducted her very first celebrity interview with Angelina Jolie in 2003 (totally serious).

Ms. Salemi earned her bachelor’s degree in psychology from Lafayette College and management certificate from Cornell University’s School of Industrial & Labor Relations in NYC. She’s a member of The Newswomen’s Club of New York and the Publicity Club of New York.

In her spare time when she’s not working, you’ll find her cardio tap dancing, cheering for her Yankees or shopping online, a major weakness considering she’s online 24/7.

Beyond PR Team | Rob Wheat & Shelley Kapitulik

Rob Wheat has worked as an employee and consultant with Nintendo and Golin-Harris for the past 15 years (18 total), and has real-world experience in television, print and radio broadcasting. The Today Show, the New York Times, Wall Street Journal, Associated Press, USA Today and CNN are among the media outlets in which he garnered placements for Nintendo. He worked on the launch of the popular recruiting site Rivals.com, and shepherded Student Sports before they became ESPN Rise. Rob also has experience in health care, and his two most special stories lie in that realm: CNN on a boy getting his heart repaired, in which I coordinated all logistics, and TeamSmile - a non-profit dentist outreach that made it on NBC News with Brian Williams.

A freelance sports and feature writer, Rob continues to write for such publications as The Kansas City Star and has worked with the Los Angeles Daily News, Cincinnati Enquirer, LA Parent and MLB.com among other publications.

Shelley Kapitulik has more than 10 years of corporate communication and public relations experience, including both in-house and agency positions.  Clients and employers have included media and lifestyle companies such as CBS Television Network/CBS Corporation, Men’s Health magazine, Better Homes and Gardens magazine, the international TV broadcast of Times Square New Year’s Eve, LiveU, the Syndicated Network Television Association, The Weather Channel, CBS Watch! magazine, Air America Media, CABLEready, AmericanLifeTV Network, RHI Entertainment, ReelzChannel, Independent Features Film Festival and Whole Foods Market.

Kapitulik also has television production and entertainment industry experience, freelancing for ABC Sports as Assistant to the Production Manager, and working full-time at WLVI-TV, Tribune’s WB affiliate for more than two years.  Working within the Creative Services department at the station, she handled programming, aided in public relations efforts, and staffed live television productions and promotional events. 

She is a graduate of Emerson College in Boston, MA, with a bachelor of arts in TV/Video, and an undeclared public relations minor.

Always in the News | Beyond PR Group Latest Hits

TAMSEN FADAL is an Emmy-award-winning television journalist, producer and author whose latest book, THE NEW SINGLE recently reached #1 on Amazon’s list of New Best Sellers for Divorce.  Tamsen currently anchors the evening news broadcasts on WPIX in New York City. She also hosts a syndicated entertainment show for The Broadway Channel. Fadal is the co-author of Why Hasn't He Called? and Why Hasn't He Proposed? and a former partner in an NYC matchmaking business. Tamsen has appeared nationally on The Talk, the Today Show, Good Morning America, The CBS Early Show, Tyra Banks, the Lifetime Channel, and A&E. She has also been featured in The New York Times, The New York Post, Elle, and more.

ABOUT THE NEW SINGLE Humorous, heartfelt, and always honest, The New Single provides a realistic and proven game plan to help you get where you want to be. After the shock of a life change it can be touch to get out of bed in the morning, much less be at your best. But it doesn’t have to be that way.   The New Single is a self-help guide of empowerment after a breakup or divorce. Tamsen Fadal shares her own experiences and advice for how to find, fix and fall back in love with yourself. The New Single helps women to emerge from a big life change with confidence, grace, and a recipe for self-care. It’s also a designed to increase awareness about avoiding toxic repetitive relationship patterns that hold you back from your being your best self.

MEDIA APPEARANCES Hallmark Channel's Home & Family - Tamsen Appears with Her Dad/Father's Day 

Tamsen Fadal Appearance on HLN's Weekend Express

Tamsen Fadal | Emmy Award-Winning Television Journalist, Producer, Author

LAUREN LAKE, is a renowned attorney and legal expert and the judge we have all come to know from TV’s hit syndicated courtroom series, "Lauren Lake's Paternity Court.” She built a prominent law career as a member of the New York, New Jersey, and Michigan bars with a concentration in family, criminal, and entertainment law. 

Lake co-founded the Women in Entertainment Empowerment Network (WEEN), which promotes the positive portrayal of women in entertainment and society through nationwide mentoring and outreach programs for young women. An accomplished musician, entertainer and all-around creative spirit, Lauren has sung background for platinum selling artists like Jay-Z, Mary J. Blige and P. Diddy and was host and designer on HGTV’s "Spice Up My Kitchen" and "Showdown Champion" for two consecutive years.

Lauren is a legal and lifestyle expert who has frequently appeared on the "Today Show," "Access Hollywood Live," "The Wendy Williams Show," CNN, "The Insider" and many others.

MEDIA APPEARANCES Today Show - Ask the Lawyer Segment

Wendy Williams - Hot Talk Segment

KTLA - Start the New Year Right by Resolving Legal Issues

Lauren Lake | Attorney, Legal Expert, Judge on “Lauren Lake’s Paternity Court

DENISE CALDWELL is  a sought-after style expert who has styled Hollywood’s elite, including Leighton Meester and Michelle Monaghan, and has been a part of the teams that have worked with such famous faces as first lady Michelle Obama, Halle Berry, Beyonce, Sarah Jessica Parker, Jennifer Lopez and more. 

As one of the style industry’s bright young talents, Caldwell is a respected authority on everything from women’s, men’s and teen fashion/beauty to “All Things Curvy.” She has gained recognition working with fashion’s A-List photographers, talent and designers, such as Vera Wang, Naeem Khan, Carolina Herrera and Oscar de La Renta. Caldwell has worked with top-tier publications from Harper’s Bazaar and W to Essence. As a contributing editor to Seventeen Magazine, she currently pens “Curve Confidence,” featuring a mix of advice about fashion, beauty and “all things cool,” all while empowering young women. 

Having spent nearly 10 years “behind the scenes” styling top runway shows, she now reports from shows at Fashion Week in New York and Europe as a regular guest of the biggest designers. 

MEDIA APPEARANCES Dr. Oz Show – 99 ways to look better in jeans

The Today Show  - Transition Winter Wardrobe to Sping — best looks for your figure

PIX11 Morning News - How to Wear Summer White

Hallmark Channel Home & Family  Curve Confidence - Teen Fashion

Denise Caldwell | Style Expert

VOYCE™ was created by i4C Innovations for the purpose better understanding our canine family members – their emotions, behaviors and health – to provide them with love and exceptional care. i4C brings a new era of personalized care to pets - where pet parents and vets are empowered with unprecedented insights and tangible information about the health and wellbeing of each individual dog.

Founded in 2013, i4C was created to revolutionize and transform the use of objective data in the world of animal health by building a suite of unique products and services for the companion animal market. The first of these unique products is the Voyce Health Management System for your dog.

VOYCE was named one of the best new wearable tech health and wellness devices at the Consumer Electronics Show in January 2014 by top media outlets including “Today,” CNN, the Wall Street Journal and USA Today; and has been featured in more than 1,000 different media outlets worldwide.

MEDIA APPEARANCES The Today Show – Best New Products for Dogs

Good Morning America – New High-Tech Pet Apps

PC World – Wellness Monitor that Makes Wearable Relevant

Voyce™ | Wellness Monitoring Program for Dogs

PUBLIC GOOD is a community of people and nonprofits working together to inform, engage, and activate the next generation of civic champions - the donors, volunteers, and advocates who help make the world a better place. Public Good provides a way to create meaningful connections, save time, and raise more money to support worthy causes.

ABOUT THE FOUNDERS Jason Kunesh was previously the Director of User Experience at Obama for America, a founder of Fuzzy Math, on the founding team of ThePoint (which grew up to be Groupon), an early designer at Orbitz, an adjunct faculty member at DePaul University and the School of the Art Institute of Chicago. Jason has spoken at companies including Google, Intuit, and Microsoft and at conferences including UX Week, BAYCHI, Web Visions and more. His work has been featured in the New York Times, the Atlantic Monthly, BusinessWeek, TIME, Forbes, Crain's, the Chicago Tribune and other publications.

Dan Ratner is a serial entrepreneur, writer, impact investor, raconteur, boulevardier and man about town. Dan is a co-founder and the Executive Chairman of Public Good, co-author of two books on nanotechnology and a proud board member of Open Books, Chicago’s biggest literacy non-profit, Fulcrum Point, Chicago’s leading new music arts organization and OperaModa, an opera company dedicated to featuring young and emerging opera artists. Previously, Dan was Co-Director of Engineering at Obama for America during the 2012 cycle and CTO/COO of Sittercity.com, America’s first and largest service dedicated to finding quality childcare online. Jason Kunesh Dan Ratner

Public Good | Fundraising Software for Organizations

In 2013, Kiley Hanish and her husband Sean made RETURN TO ZERO in the belief that as a film, it would help to shatter the stigma and silence associated with stillbirth. By sharing their personal tragedy, they wished that others would find healing and even hope for the future. But RETURN TO ZERO became much more than they anticipated - the film launched as a grass roots movement that has reached across continents and language barriers and has galvanized a global community. 

The success of the movie continues to help those who have experienced the heartbreak of stillbirth to feel as though they are not alone. It has created and inspired communities around the world that allow people to grieve a loss that has heretofore been silent in society, and its impact has been transcendent for people who have only known grief in solitude.

The Return to Zero Center for Healing developed organically and as a result of the film's positive impact. It helps others to find hope and healing after the death of their baby through outreach, education, research, and retreats.

Dr. Kiley Hanish | Return to Zero Center for Healing

Beyond PR | Client Roster

Denise Caldwell

Beyond PR | Book Clients

Beyond PR | Contact Us

Beth Feldman, Partner Tel: 917-797-8054Email: bfeldman@beyondprgroup.com

Lisa Daniele Hanlon, Partner Tel: 914-954-1553Email: Lisa.hanlon@beyondprgroup.com

Website: Beyond PR Group

Twitter: @beyondprgroup

Facebook: Beyond PR Group

Beyond PR Group 54 W. 40th Street Suite 516 New York, NY 10018