AIR ARABIA

ABOUT THE COMPANY

• Started in FEB 2003•Most successful in low cost carriers

market.•Runs across three continents

• Started in FEB 2003•Most successful in low cost carriers

market.•Runs across three continents

Largest Low Cost Carrier in

Middle EastCan you Believe

that …!!!

SWOT ANALA

SYS

STRENGTHSWEAKNESS

OPPORTUNITIES THREATS

CHEAP FARES TONS OF DESTINATIONS CONFORTABLE FLIGHTS

UNABLE TO PLACE ITSELF IN HIGHER MARKET

EXPANSION, CREATE HUBS, CONNECT

COMPETETION FROM RIVALRIES

HOW DID ALL OF THIS HAPPEN

PRICING

COST CUTTING

OTHER STRATEGIES

SUCCESS

HOW WAS LOW COST MAINTAINED

Click to add text

ANY OTHER STRATEGIES..??

• Picking a universal aircraft model.

• Using Pioneering technologies to boost efficiency.

• Foreseeing the fluctuations of fuel price and dealing with it.

• Expanding to exotic locations.

•Developing a proper pricing

strategy is important for a

company

• Entering low end market• Used cost cutting practices effectively• Good decision making.• Expanding to exotic locations• Pay Less Fly More