marketing management 2 ppt
TRANSCRIPT
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Marketing Management-II VeRtigo: get addicted
A virtual gaming arcade
Submitted By: Krishna Bhawsar(07)
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“VeRtigo VR Gaming Centre”
A computer generated world with which user can interact is called Virtual Environment
The illusion of being in the created environment is accomplished by motion sensors that pick up user’s movement ……usually in real time
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Segmentation
Metro city Teenager Youth
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Competitive scenario
Direct competitors
Virtuix Omni
Do-It-Yourself (DIY) VR kit
Indirect competitors
Watching TV
Going to movies
Surfing on internet
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Value proposition
First time in India Unique experience High standards We care about your happiness
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Integrated Marketing Communications Plan
Communications objective
Message Strategy
Creative strategy• Informational
appeal• Transformational
Appeal
Selection of marketing channels
Establishing the budget
Measuring results
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Marketing Research Process
Managerial decision problems
Managerial research problemsManagerial research questions
Hypotheses
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Information Need
Awareness of peopleDemand of service
ProfitabilityAge of interested people
Income of peopleMoney spent on entertainment
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Research Design
Exploratory research
Secondary data qualitative research
Small sample size
Questionnaire
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Sampling Plan
Target population
Sampling frame
Sampling technique
Sample size
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Thank You