marketing management and strategy
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Post on 31-Oct-2014
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DESCRIPTION
This slideshow has been created as a research companion to the business class by the same name at the University of Kansas, Edwards Campus.TRANSCRIPT
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Marketing Management and Strategy
Overview of database research using Journals
Lissa Lord [email protected] 2013
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Regents Center Libraryhttp://www.lib.ku.edu/RCLibrary/
Edwards Campus http://edwardscampus.ku.edu/
Dissertation Research Bloghttp://dissertationresearch.blogspot.com
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Finding Articles
Marketing Management and Strategy
Where are the journals?
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Note:Course: Engineering ManagementDatabases: Look at Business
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http://www.lib.ku.edu
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Boolean Searching1. Phrase2. AND3. Peer reviewed
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Change your search by clicking the Subject options.
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Two Searches with slightly different results:
“social media” AND marketing
“social networks” AND marketing
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We searched for other terms “social networks” rather then “social media” and still found the article I want to look at first. Research takes time and exploration.
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http://www.emeraldinsight.com/journals.htm?articleid=17093529&show=html
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OK. Got that?
We found an article in a peer reviewed journal, Management Research Review, using a database:ABI/Inform.
Next, lets find another journal in the same database using different keywords.
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Note:Course: Engineering ManagementDatabases: Look at Business
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If you know the name of the database. . .
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Marketing Management and Strategy: Bibliography
Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions for in-bound customer communications. Management Research Review, 36(9), 849-867. doi:http://dx.doi.org/10.1108/MRR-03-2012-0049
Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from http://search.proquest.com/docview/1412336394?accountid=14556
Two articles from one database,
ABI/Inform. One article from the peer
reviewed journal, Management Research
Review, and one from the trade journal,
Advertising Age.
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Browsing the journals
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Note:Course: Engineering ManagementDatabases: Look at Business
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Journal of Marketing
Search by titleOrBy subject
If you know the name of the journal, type it in
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This is the database where you can find current issues of Journal of Marketing(just click on the hyperlink for the database)
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http://ehis.ebscohost.com/ehost/detail?sid=50dc6d3c-7278-4dc7-8e9f-0b2a4f38c95f%40sessionmgr4&vid=1&hid=15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=JMK
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Browsing the most recent copy of Journal of Marketing, I found an interesting article.
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PDF format
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How about the Wall Street Journal?
There is a searchable database!
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Finding Specific Journals: Review1. Databases by subject2. Database name3. E-Journals
Here are the journals and articles we found today: Management Research Review Advertising Age Journal of Marketing Wall Street Journal
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Marketing Management and Strategy: Bibliography
Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions for in-bound customer communications. Management Research Review, 36(9), 849-867. doi: http://dx.doi.org/10.1108/MRR-03-2012-0049
Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from http://search.proquest.com/docview/1412336394?accountid=14556
Rego, L. L., Morgan, N. A., & Fornell, C. (2013). Reexamining the Market Share--Customer Satisfaction Relationship. Journal Of Marketing, 77(5), 1-20.
Koppel, N. (2013, Aug 29). U.S. news: Jury sentences fort hood gunman to die --- appeals process for maj. nidal hasan is likely to take years, experts say. Wall Street Journal. Retrieved from http://search.proquest.com/docview/1428492749?accountid=14556
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Just one more thing:
Dissertation Research Blog
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http://guides.lib.ku.edu/content.php?pid=58634&sid=429638
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A Note:
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Look at this Censes site for researching
companies and their NAICS identifier:
http://www.census.gov/eos/www/naics/
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Back to blog to do a tag search for “marketing”
http://dissertationresearch.blogspot.com/
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http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1974
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http://clients1.ibisworld.com/reports/us/indus
try/default.aspx?entid=1234
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ReviewRemember: the Libraries’ homepage at: http://www.lib.ku.edu
Where are the databases that have the journals? Articles & Databases
How do you cite the articles you want to add to your bibliography?
Remember: the Dissertation Research Blog at: http://dissertationresearch.blogspot.com
Remember: the Marketing Subject Guide by John Strattonhttp://guides.lib.ku.edu/marketing_310
Remember: IBIS database for Market Analysis and Research:http://www.lib.ku.edu
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