Marketing Innovation

How the Web is Changing Business

Jason Mogus, Michael Martin, Pam Chalout, & Andy Shalal

We Live in Times of Massive Systemic Change

The Web & Networks are

Creating New Models

Changing AudiencesCitizens are over-marketed to.

They aren’t listening.

They expect more from our orgs.Faster. In real time. 24/7.

They demand authenticity.

They are waking up. Seeing interconnections. They seek

meaning & involvement.

Social Mission OrgsInspiring visions +

passionate thought leaders.

Authentic stories of action that you do every day to unlock + share.

Customers who love you + want to help.

Involved with a compelling movement.

The world is looking for our leadership.

The Web Today & Tomorrow

Conversations

Self-organize

Meaningful Participation

Emerging Web

Reach where they are

Traditional Web

Hear people. Respond to community need. Build relationships.

Match needs with means. Build community. Get out of the way.

Tell real stories.Promote solutions.

Be open & transparent.

Ask for help. Meaningful involvement.Mass-mobilize response.

Web

Values

storytelling

connecting

listening

participation