Download - Marketing Innovation: SVN Social Media Panel
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Marketing Innovation
How the Web is Changing Business
Jason Mogus, Michael Martin, Pam Chalout, & Andy Shalal
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We Live in Times of Massive Systemic Change
The Web & Networks are
Creating New Models
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Changing AudiencesCitizens are over-marketed to.
They aren’t listening.
They expect more from our orgs.Faster. In real time. 24/7.
They demand authenticity.
They are waking up. Seeing interconnections. They seek
meaning & involvement.
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Social Mission OrgsInspiring visions +
passionate thought leaders.
Authentic stories of action that you do every day to unlock + share.
Customers who love you + want to help.
Involved with a compelling movement.
The world is looking for our leadership.
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The Web Today & Tomorrow
Conversations
Self-organize
Meaningful Participation
Emerging Web
Reach where they are
Traditional Web
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Hear people. Respond to community need. Build relationships.
Match needs with means. Build community. Get out of the way.
Tell real stories.Promote solutions.
Be open & transparent.
Ask for help. Meaningful involvement.Mass-mobilize response.
Web
Values
storytelling
connecting
listening
participation