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Marketing in the age of the Internet Chris Burnley

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Marketing in the age of

the InternetChris Burnley

A brief history

Page 3: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

1950 - 1990

Page 4: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

1990-1999

Page 5: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

2000-2005

2006-2010

2006 - Launches advertising including

demographic targeting

2009 - Google launches YouTube

Advertising

2010 - Twitter launches promotional

tweets

Page 7: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

2011 - More than 1B Users Online!

2013 - YouTube video advertising

Mobile Dominates

Influence / Social Selling

Content Marketing

2011 - Today

Page 8: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

Page 9: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

Back to the future

Page 10: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

Tangible Remarketing

Page 11: Marketing in the age of the Internet€¦ · 2006-2010 2006 - Launches advertising including demographic targeting 2009 - Google launches YouTube Advertising 2010 - Twitter launches

Thank You!

Space Launches

Blacksmith Institute · World’s Worst Polluted Places 2006 Blacksmith Institute Launches First-Ever Polluted Places List In 2006 Blacksmith Institute produced the first list

MD253/MK252 Electronic Commerce April 3, 2006 Search & Advertising: Google, Yahoo, Microsoft

Advertising Dynamics and Competitive Advantage · 2006-10-06 · Advertising Dynamics and Competitive Advantage ... During 2003 close to 250 billion dollar was spent on advertising

Libelle launches HAPPY

Milton Chamber Launches Micro PPE Procurement Portal...Marketing & Communications Coordinator Ashley Grant Events & Committee Administrator Sam Kassam Macfie Membership & Advertising

MI021 / CS021 Computers in Management Oct. 16, 2006 Search & Advertising: Google Case

CTEC Launches Public Awareness Campaign€¦ · CTEC Launches Public Awareness Campaign During the 2015 tax season, CTEC will launch a media relations and advertising campaign to

Advertising And Click Audit I A B Guia 2006

IA & Web Advertising Brent Lipinski 385E Fall 2006

2006 NJPA Better Newspaper Contest Classified Advertising First Place Awards

Persuasive Advertising and Product Line Designapps.olin.wustl.edu/workingpapers/pdf/2006-08-007.pdf · 2006-08-22 · Persuasive Advertising and Product Line Design Yuanfang Lin Olin

Winch launches

1 Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 The Creative Side of Advertising What is Creative Advertising Creative Thinking Creative

Downloads abc 2006 - presentation downloads-brand advertising

Interactive Advertising Hallie Fagan Computer Literacy Spring 2006

2011 launches

OUTBRAIN MILESTONES: MAINTAINING READER TRUST€¦ · IAB UK launches Deﬁnitions Guidelines IAB UK Inaugral Branded Content event IAB releases the Native Advertising Playbook OUTBRAIN

New Company Launches

Power Users 2006 An Engaged Audience for Advertising and News

Advertising Professor S.J. Grant Spring 2006 BUYER BEHAVIOR, MARKETING 3250

Product Launches Re-launches Process 2_21_2014

2006 Ujang Sumarwan Advertising Expenditures Consumer Media Habits Tv Printed

2006 AAF National Student Advertising Competition

Finnish Cigarette Television Advertising and Americanization · XIV International Economic History Congress, Helsinki 2006 Session 53 Finnish Cigarette Television Advertising and

Contextual advertising in Russiacache-man01i.cdn.yandex.net/...on_context_advertising_summer_200… · In 2006 Yandex.Direct hosted advertising campaigns for more than 30,000 advertisers

MEDS - PMPRB CEPMB · A. Trends in . New Medicine Launches, 2009–2016 05 B. New Medicine Launches, 2016 09. C. New Medicine Launches, 2017. 18 D. Biosimilar Market, 2006–2017

launches Global Scooter

volume 8, issue 4, October 2006 on the move · Meet NXP Semiconductors at Cartes 2006 • eGovernment solutions • JCB launches NFC mobile payment pilot in Europe • Partner Perspective

Vishy Launches - NIIT

A World Without Advertising - Jaffe Juice · Reach Connect Effect A World Without Advertising Ad Club Symposium March 9th, 2006