outbrain milestones: maintaining reader trust€¦ · iab uk launches definitions guidelines iab...
TRANSCRIPT
Content Guidelines formalized
Outbrain CEO/Founder, Yaron Galai publishes blog post upholding Reader Trust
Process created to review links submitted by marketers
Publisher-controlled tools released allowing publisher to block recommendations by domain or keyword
Publisher-controlled tools enhanced to block content by specific advertisers at publisher discretion
Content Guidelines are updated
Outbrain cuts off spammy content marketers for a 2nd time
Yaron publishes op-ed piece “You Are What You Recommend: Publishers Must Be Vigilant with ‘Related Links’ Revenue”
20102009
Partnership with BillGuard
Link Zapper tool released empowering publishers to remove links from the Outbrain widget on their site
IAB creates Native Advertising Task ForceGlobal Keyword Block List
implemented to reject content with prohibited keywords (profanity, illegal drugs, etc)
Content Strategist hired
The U.S. Federal Trade Commission (FTC) holds a workshop on Native Advertising
Outbrain UK launches
2011 2012 2013 2014
IAB UK launches Definitions Guidelines
IAB UK Inaugral Branded Content event
IAB releases the Native Advertising Playbook
OUTBRAIN MILESTONES: MAINTAINING READER TRUSTAs the industry-leading content discovery platform, Outbrain has a long-standing history of striving to maintain reader trust.
This commitment has been demonstrated over the years by improvements to our content recommendation tools and services, restrictions that clamp down on misleading marketers, and our advocacy efforts with industry organizations.
Outbrain Cuts off Spammy Content Marketers