Marketing in LibrariesLibraries vs. BookstoresBy Erin Flynn and Kathleen Spale

Importance of Marketing

Book Displays

Posters

Fliers / Newsletters

SMARKETING

Websites

Common Features 2.0

Facebook / Twitter

Blogs

Inventions of the Future

Discussion Questions

• Do you think libraries should follow marketing patterns of bookstores?

• What are some other new marketing trends in libraries?• How does marketing collections help fulfill libraries’ mission to

the community?

Sources

• Amazon.com. http://www.amazon.com/ [October 29,2010].• Borders. http://www.borders.com/online/store/Home?schid=GGL|G_Borders+Brand|Borders+Phrase|• borders&jkId=8a8ae4cc2a07be2c012a1445917e4ded&jt=1&jadid=5301317548&js=1&jk=borders&j

sid=20516&jmt=1&&gclid=COWk-5ql-aQCFQFoKgod7lLYgw [October 29,2010].• Chmura, Chris. “Library Cuts Hours, Adds Vending Machine.”

http://www.myfoxtampabay.com/dpp/news/local/pinellas/library-vending-machine-092310 • [October 2010].• Circle, Alison. “Marketing Trends To Watch.”Library Journal 134, no. 16 (October 1, 2009): 26-29.• DeNoirmont, Patrick. “Vending Machines Serve Up Helping of Books.” http://today.msnbc.msn.com/id/9005718

[October 2010].• Duncan, Ross. “Smarketing: Smarter Marketing For Libraries.” APLIS 22, no.4 (December 2009): 149-156. • Kanto-Horning, Susan. “Self-Service To The People.” Library Journal 134, no.13 (August 2009): 16-19.• Lenox, Marianne. “Using Social Networks to Create Powerful Learning Communities.” Computers in Libraries 30,

no. 7 (September 2010): 12-17.• Mazzar, Rochelle. “Libraries and Social Media.” Access 16, no.1 (Winter 2010): 10-12.• Orland Park Public Library. http://www.orlandparklibrary.org/ [October 29,2010].• Rhiger, Mindy. “Bookstores vs. Libraries.” http://www.suite101.com/article.cfm/libraries/55676 [October 2, 2010]. • Rippel,Chris. “What Libraries Can Learn From Bookstores: Applying Bookstore Design To Public Libraries.”

http://www.ckls.org/~crippel/marketing/bookstore.html [October 2,2010].• “Two New Options For Automated Book Vending.” Library Journal 134, no.10 (June 1, 2009): 18.