• Committee members have attendedtraining sessions to increase marketingknowledge.

• The brown bag sessions aided in staffawareness of University and Libraries’branding guidelines and adherence tothese standards.

• Flyers and additional marketing materialsproduced by the staff present a consistentidentity, resulting in increased brandrecognition.

Describe the tasks completed by theUniversity Libraries Marketing Committee in:

• establishing and implementing a formalmarketing plan

• fostering an internal marketing culture

• ensuring a brand identity for the UniversityLibraries.

In an environment where users haveincreased options for information resourcesand services, it is vital that the UniversityLibraries articulate their value as a place ofintellectual inquiry and a center of activityon campus. The Libraries have expandedtheir use of social media applications andincreased followers through activeengagement. The committee has facilitatedmarketing efforts for seven events, twolecture series, and two exhibits.R

eso

urc

es

and

Se

rvic

es •Journal of the

Month

•iPad Checkout

•Mobile Website Launch

•Embedded and Liaison Services

•Libraries In-A-Box Ev

en

ts a

nd

Exh

ibit

s •George Washington and Medicine

•Great Speckled Bird

•Let’s Talk About It Discussion Series

•History of the Health Sciences Lecture Series

A comprehensive research university with an academic health sciences library and an undergraduate library

After a review of the literature, thecommittee drafted a marketing plan, whichincluded a Statement of Purpose, MarketingGoals and Objectives, Current MarketDescription, Opportunities and IssuesAnalysis, and Summary. Brown bag sessionswere held to create library staff awarenessof marketing resources, social mediaplatforms, logo use, and University brandguidelines. A LibGuide was created tofacilitate staff access to a marketing toolkit,including templates, formatting quick-tips,and maintaining an archive of marketingmaterials.