marketing group - bridgeport...marketing group goals roles: next steps: meeting date/time: / / :...

Marketing Group Marketing Group Goals Roles: Next Steps: Meeting Date/Time: / / : Goals: Craﬅ a compelling “pitch” and graphics package for the waterfront pathway to can be used by the City, the Funding Work- ing Group, and others to make the case for the beneﬁts of waterfront access and a public pathway/access. Create a consistent message and theme about the waterfront that is professional and creates buzz and distribute through appropriate media. Expertise needed in the Group: Marketing background, graphic design, web design, communications, event-planning. Roles: Graphic Design, Branding, web-design, communications, PR responsibilities, marketing leader Near-term goals: Create a brand and name for the pathway and Bridgeport Waterfront, develop a graphic standards kit for colors, logo, fonts, to be used for the waterfront initiative. Create a waterfront website showing pilot projects, events calendar, overall waterfront master plan, funding portal, and sponsorship vehicle. Get the word out! Long-term goals: Regional advertising and PR, steady marketing and message about the waterfront, incorporation of brand materials in all signage, development plans, etc., to maintain consistent message.

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Marketing GroupMarketing Group

Goals

Roles:

Next Steps:

Meeting Date/Time: / / :

Goals: Craft a compelling “pitch” and graphics package for the waterfront pathway to can be used by the City, the Funding Work-ing Group, and others to make the case for the benefits of waterfront access and a public pathway/access. Create a con-sistent message and theme about the waterfront that is professional and creates buzz and distribute through appropriate media.

Expertise needed in the Group: Marketing background, graphic design, web design, communications, event-planning.

Roles: Graphic Design, Branding, web-design, communications, PR responsibilities, marketing leader

Near-term goals:Create a brand and name for the pathway and Bridgeport Waterfront, develop a graphic standards kit for colors, logo, fonts, to be used for the waterfront initiative. Create a waterfront website showing pilot projects, events calendar, overall waterfront master plan, funding portal, and sponsorship vehicle. Get the word out!

Long-term goals:Regional advertising and PR, steady marketing and message about the waterfront, incorporation of brand materials in all signage, development plans, etc., to maintain consistent message.