5 content marketing goals for 2014
TRANSCRIPT
5 Quick Facts
1. With IP for Five Years
2. Started in Link Development
3. VP Client Operations
4. Works with World-Class Brands
5. Mom of three
@amcmoore | /+AngelaMoore80 | [email protected]
The Importance of Goals
1. Know where you’re going2. Know where you’re at3. Unites your team4. Simplifies meetings and work plans5. They can be changed
S.M.A.R.T. Goals
• Specific• Measureable• Attainable• Relevant• Time-bound
http://topachievement.com/smart.html
Reaching Goals
1. Write them down2. Share them with others3. Create incentives4. Review them regularly5. Celebrate the progress
Content Marketing
Connecting consumers who have a need with their solution via content
Social media sites and blogs reach 8 out of 10 of all US Internet users(Content Marketing Institute)
Goal #1
Find out what your audience REALLY wants
90% of consumers find custom content useful(TMG Custom Media)
Persona Resources
• Building a better persona with creative sourcing data: http://contentmarketinginstitute.com/2013/09/build-better-buyer-persona-data-sourcing-ideas/
• Free template for creating buyer personas: http://offers.hubspot.com/free-template-creating-buyer-personas
• Buyer Persona Institute: http://www.buyerpersona.com/
Resource
• C Metrics Plugin from ConvertPress: http://convertpress.com/
Goal #2
Set up a measurement system that actually works
Articles with images get 94% more views(Jeff Bullas)
Resource
•Google Analytics Academy: https://analyticsacademy.withgoogle.com/course
Recap #2
1. Use Google Analytics2. Get familiar with in-depth
functions of GA3. Investigate an advanced platform
with user profiles
Personnel
“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”
- Vince Lombardi
Goal #3
Establish your content marketing team
53% of B2C marketers create content entirely in-house(Content Marketing Institute)
Recap #3
1. Find one creator. Create. Repeat.
2. Schedule a regular meeting of your creators
3. Break down operational silos in your organization
Goal #4
Organize your content marketing process
27,000,000 pieces of content are shared everyday. (AOL and Nielsen)
Marcus Sheridan
@TheSalesLion
http://www.thesaleslion.com/how-to-come-up-with-100-blog-articles-for-your-business-in-10-minutes-or-less/
Recap #4
1. Create a basic content marketing process
2. Find one inefficiency to streamline
3. Experiment with your process & get creative
Goal #5
Make content marketing a key part of your culture
86% of B2C marketers and 91% of B2B marketers use content marketing(Content Marketing Institute)
Recap #5
1. Set up constant reminders2. Drive your colleagues crazy3. Incentivize your team to drive
awareness
The Five Goals
1. Find out what your audience really wants.
2. Set up a measurement system that actually works
3. Establish your content marketing team
4. Organize your content marketing process
5. Make content marketing a part of your culture
Notes
www.intrapromote.com/CMResources14
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Contact
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[email protected]@amcmoore/+AngelaMoore80