marketing - granicus
TRANSCRIPT
MARKETING
M A R C H 2 0 1 9 | S Y D N E Y S C A R D I N O
P R E S E N T A T I O N
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So Many Possibilities• 99 Ella – FM 1960 route
promotion• Targeting Lone Star college
students and more• Emphasis on half-price student
fares and connectivity
99 ROUTE PROMOTION
M E T R O M A R K E T I N G
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BUS STOP SIGNS
M E T R O M A R K E T I N G
Building a Better Network• Updating bus flags with new,
color-coded design • Working with the Print Shop
and Facilities
Who’s Your Tio?• Partnered with local viral
sensation Tio Choko• Promoted riding METRO to the
Rodeo• Cross promotion with Tio
Choko’s built-in audience as well as Los Tucanes de Tijuana band
• The video has had 3,500,000 impressions
TIO CHOKO RODEO
M E T R O M A R K E T I N G
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TIO CHOKO KNOWS HOW TO RODEO
M E T R O M A R K E T I N G
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M E T R O M A R K E T I N G
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