Marketing excellence Case Study on

Yoda fellas! Q1. What were some of the key steps that led

to Caterpillar's becoming the industry leader in earth- moving machinery?

Q2. Discuss Caterpillar's future. What should it do next with its product line? Where is the future growth for this company?

Let’s start with the second question

Discuss Caterpillar's future. What should it do next with its product line? Where is

the future growth for this company?

Looks like, the company has been looking for answers to this as well and in there

Munich exhibition this year, they’ve answered it for us. Have a look !

So, this is how it’s future will be!Thermal censoring smart devices manufacturer Financial companyRental services

And not to forget, such amazing collection of Earth moving machines!

Looks like this ‘company’ has a ‘company’ for all your needs !

Now, moving to the first question.

What were some of the key steps that led to Caterpillar's becoming the industry leader in

earth- moving machinery?

For one, it’s been in industry for 110 years!

BEAT THAT!

Additional reasons:Wide range of Products :

You name it, they have it!

SO, what do we conclude: It could sustain in the industry because: Caterpillar’s strong media focusGreat distribution ChannelsAlways innovatingCustomer oriented products

Let’s recap quickly! It could sustain in the industry because:

1. Caterpillar’s strong media focus

2. Great distribution Channels3. Always innovating4. Customer oriented

products

Caterpillar’s future product line:

1. Thermal censoring smart devices manufacturer

2. Financial company3. Rental services4. And not to forget, such

amazing collection of Earth moving machines!

Hope you liked it!Feel free to shoot me a text with suggestions or well,

just say hello :P

Debashish Sakunia www.linkedin.com/in/debashishsakunia

Special thanks to Prof. Sameer Mathur, IIML for his guidance.

www.linkedin.com/in/sameermathur