hsbc marketing excellence
TRANSCRIPT
HSBC MARKETING EXCELLENCE
Its slogan gives it a sense of
familiarity to the local people
and is effective in blending the
local knowledge with worldwide
operating platforms.
Its slogan gives it a sense of familiarity to the local people and is effective in blending the local knowledge with worldwide operating platforms.
HSBC with this slogan was able to encapsulate its global outlook that acknowledges and respects people different culture and values.
HSBC`s Global Campaign: Different Values
A thought-provoking ad campaign illustrating how there are multiple perspectives on any given subject.
A different point of view is simply the view from a place where you are not
It aims to showcase the cultural differences among st people and the possibility of them having their individual opinions and points of views. HSBC recognizes how people value things differently.
HSBC’s advertising reflects it`s brand value,
“Perceptive.” All the bank’s current advertising
materials illustrate how the bank celebrates
diverse cultures and customs of people around the
world, and that “every individual has their own
priorities and values, and that these form the basis
of many important decisions,” as the bank puts it.
IN CONCLUSIONHSBC use what they learn from one
customer helps them better serve another. They use local knowledge in marketing
efforts for specific locations.
DISCLAIMER
Created by Aniket Singh, BITS Pilani, during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.