marketing & enablement - sas...customer value of sas credentials: sas communications campaigns...
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C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
Marketing & EnablementScott Batchelor, Partner Marketing
Manager
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT LAST TIME WE MET…
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT 2015 PARTNER SURVEY
Program satisfactionPartner Survey 2015
ROI
Level of trust
Ease of doing business
Innovation
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT A YEAR OF PROGRESS
• New program, new benefits
• Expanded marketing support
• Enhancing ROI
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT SPECIALIZATION PROGRAM
• 35 partners globally participated in pilot;12 have already met requirements
• Application process now open to all partners!
• Great feedback from partners so far:• Insider access • Exclusive enablement content
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT PARTNER OF THE YEAR AWARDS
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT MARKETING DEVELOPMENT FUNDS
What can the funds be used to do?• Run lead-generating and awareness
campaigns
• Purchase new lists
• Execute a customer-facing event
• Launch a web marketing initiative
• Develop advertising, media and PR activities
• Pay for translations (where applicable)
How do I get them?• MDF request form on PartnerNet on
sas.com
• Approval Execution Performance
Visit www.sas.com/partners
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT
Partner Marketing moved toWorldwideMarketing
Expandedmarketing
plans
Exploring innovative solutions
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT
Partner Marketing moved to
WorldwideMarketing
Expandedmarketing
plans
Exploring innovative solutions
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT
Partner Marketing moved toWorldwideMarketing
Expandedmarketing
plans
Exploring innovative solutions
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT EXPANDED MARKETING SUPPORT
Partner Marketing moved toWorldwideMarketing
Expandedmarketing
plans
Exploring innovative solutions
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT INNOVATIVE SOLUTIONS
CampaignMarketplacePowered by Zift
48% of B2B buyers consume two to five pieces of content before making a purchase decision
-- Ercolo Media
65% of IT buyers require at least four pieces of content to make a vendor shortlist.
-- TechTarget
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT SAS CAMPAIGN MARKETPLACE, POWERED BY ZIFT
1. Select a campaign2. Personalize3. Select recipients4. Schedule to send5. Check results
CampaignMarketplacePowered by Zift
Create tailored email marketing campaigns to your customer base in five easy steps!
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT SAS CAMPAIGN MARKETPLACE, POWERED BY ZIFT
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT SAS CAMPAIGN MARKETPLACE, POWERED BY ZIFT
Pre-written posts to augment your social media efforts
Co-branded collateral library with your logo and contact information
Analytics dashboard to monitor campaign health
All helping you drive sales and increase ROI!
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT NEW SAS.COM PARTNER PAGES
C op yr i g h t © 2016 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
MARKETING & ENABLEMENT 2017 – OTHER CHANGES AND IMPROVEMENTS
More scalable enablement options: More virtual options for training
Partner Advisory Board: Partner board to provide feedback and guidance to SAS
Customer value of SAS credentials: SAS communications campaigns to promote the value of partner program credentials and badges to SAS customers