marketing & design for the enterprise
TRANSCRIPT
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Marketing & Design for the Enterprise
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Marketing
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Marketing across customer types
CONSUMER
SMB
ENTERPRISE
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Percolate is a marketing technology platform that helps brands create content at scale.
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Percolate is a marketing technology platform that helps brands create content at scale. We’re building the system of record for marketing
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Our team structure
Communications Design
Growth Product Marketing
Comms/Community
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Start with the Building Blocks
BRAND
AUDIENCE
PLATFORM
TRIGGER
OBJECTIVE
What do you stand for? What are you about?
Who are you talking to? What do they care about?
How is your content being delivered?
Why is your content relevant right now?
What do you hope to achieve with this content?
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MarketingTechnology
Culture
Design
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Who we are trying to reach
Brand Manager
Community Manager
Industry Analyst Prospective EmployeesBroader tech, marketing, local community
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How it all comes together
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From Speakeasy to Advocate
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From Whitepaper to Client
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From Blog to Employee
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How we deliver our contentSocial Media
Whitepapers
Events Blog
Syndicated Content
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A few additional thoughts
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Economic Buyer vs User Buyer
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The Demo is a Product
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Gotta Win Procurement
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Design
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Hi
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Redefining Product Design
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FEELINGS, NOT LASERS
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RESEARCH UX VISUAL
BUILDING A DESIGN DEPARTMENT
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RESEARCH UX VISUAL
WHAT?
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PRODUCT DESIGNER
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CLEAR LINE OF SIGHT
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Start to Finish
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3 YEARS IN THE MAKINGStart to Finish
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LISTENING AS A CO.
INSIGHTS
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FIRST PRINCIPLES
BRIEF
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JOBS PEOPLE DO
RESEARCH
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CONSUMER GRADE
RESEARCH
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UP THE COLLABORATION
RESEARCH
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DEAR DIARY
RESEARCH
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A LIVING THING
STORIES
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QUICK N’ DIRTY
STORIES
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ONLY REAL WORDS
STORIES
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BUILD WITH PATTERNS
PROTOTYPE
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GOING ON TOUR
PROTOTYPE
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LIGHTS ON
SCOPE
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GUIDELINES SIMPLIFY
VISUAL
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AS LITTLE AS POSSIBLE
VISUAL
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STYLE STUDIES
VISUAL
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INTERNAL SESSIONS
QA
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Start to Finish
BRIEF
STORIES SCOPE
RESEARCH
QA
PROTOTYPE
INSIGHTS
VISUAL
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Guide to Wire framing
Guide to User Stories
Guide to Visual Design
Guide to Prototyping
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@PercolateDesign