Customer Segmentation

Types of Segmentation

Benefits of Segmentation

Research

(Pri & Sec)

Feedback

Target a Market

Enterprise and Marketing

Enterprise and Marketing

Differentiation Extension

External Factors Lifecycle

Product Development

Product DevelopmentDEEL

Enterprise and Marketing

Enterprise and Marketing

Setting Price

Pricing Strategies

Customer Service

Promotion

Advertising Attract & Retain

Customers

Enterprise and Marketing

Sources of Finance

Business Plans

Forms of Ownership

Enterprise and Marketing

Finance HR

Marketing Operations