Marketing Concept and Implementation in Blog

Ari Purwani

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Outline

Introduction Marketing mix concept (4P) 4P in blog New definition of 4P Optimization of blog Conclusion

Introduction

Marketing Mix Concept

Product Actual product or service that you are delivering to

you the market weather direct to consumer (B2C) or to businesses (B2B)

Pricehow much to sell your products for, based on your cost and value

Marketing Mix Concept (con’t)

Place Available at the right place, at the right time, in the right

quantities How your product might reach the

customers/reader

Promotion(How) are the chosen target groups informed or educated about the organization and its products?

4P in Blog

Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad.

Product Content is everything; this is your product Good, service, or experience?

Price FACT: mostly used for non-commercial

purposes difficult to do pricing ~ internet connection

However, some people use it for internet advertising product pricing

4P in Blog (con’t)

Place Distribution channel:

Placement on Major Search engines - Google, Yahoo, Live etc…

Placement on vertical search engines / guides and Local Search

Placement through affiliates Accessibility

Direct/indirect: subscribing offers Online and offline contact

4P in Blog (con’t)

Promotion Promotion on topical, industry and trade

sites: involved in site that has same concern as you

Promotion through Search Marketing: use SEO tools (i.e. webseo)

Promotion through Public Relations: direct email, providing a shout box

New Definition of 4P

PassionateShows your intention about issue and represented in the writing

PurposefulAlways link bank the basic reason why are you blogging

PresentKeep up-to-date with the critical issue

PositionalTake a position between discussion and shows consistency

Optimization of blog

Writing content Write less Create a lot of link Be consistent with your style

Optimization of blog (con’t)

Value adding (widgets) Shout box oggix.com, freeshoutbox.net,

myshoutbox.com, Sitemeter googleanalytics, bravenet.com Subscription feedburner, del.icio.us,

googlereader SEO (search engine optimization) googleping,

webseo Photos flickr.com

Conclusion

Implementation of 4P in blog marketing

Possibility of new definition of 4P in blog marketing

Optimization of blog

References

Matthews, J., 2008, “The 4P’s of Marketing Online”, http://www.10e20.com/blog/2008/02/06/product-price-place-promotion/, cited on 12 May 2008

Straup, S., 2002, “The 4P’s of Marketing”, http://cob.bloomu.edu/jolivo/4ps.htm, cited on 7 May 2008

Jain, A., 2007, “The 4Ps of Blog Marketing”, http://www.livemint.com/2007/10/20005256/The-4Ps-of-blog-marketing.html, cited on 12 May 2008

Rubel, S., 2006, “The Four P’s of Blog Marketing”, http://www.micropersuasion.com/2006/02/the_four_ps_of_.html, cited on 9 May 2008

Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/, cited on 12 May 2008

McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, http://www.valuebasedmanagement.net/methods_marketing_mix.html, cited on 7 May 2008