M-LINKCONTENT STRATEGY2015-2016

WILLIAM MONDELLOOctober 2015

| October 2015 |

William Mondello 2

WeeklyMondays

Monthly3rd Wednesday

Monthly2nd Wednesday

Monthly4th Wednesday

A monthly news giving insights and news on the

Home and connected objects market.

A monthly news giving key-elements on the

Savings market and its possible developments.

A monthly news giving inspiration on the Health

topic with products presentation, companies innovative initiatives or

trends.

A weekly short news on insurance products and market. Updates on the latest of the worldwide

Insurance Market.

Presented byCustomer Intelligence

Presented by Health Product Manager

Presented by Home Product Manager

Presented by Savings Product Manager

Marketing Community Content Strategy

| October 2015 |

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Monthly1st Friday

Monthly3rd Friday

Monthly2nd Friday

Monthly4th Thursday

A monthly news highlighting an

unspecified product by the other contents.

examples: PPP, EW, Pet,…

A monthly Top/down webconference giving updates on a Product:

new features, new strategy, best practices to

countries. Contents available on

Community platform the day after,

A monthly news gathering elements of the previous

HO Marketing Council held by Executive

Committee: speakers record their presentation as audio afterwards and

post their presentations or videos in this same news

item.

A monthly Bottom/up video introducing a crowdsourced best

practice from a country. What is it, how did the

country implemented it, why this would be

interesting for other BNPP marketing teams.

Presented by Countries Led via Ambassador

Presented by HO members

Presented by HO member

Presented by HOLed in Editorial Committee

Marketing Community Content Strategy

Content Strategy Agenda: Content Series & Advertisement Spaces

October 2015William Mondello 4