Building a vibrant campus social media community as an external

marketing strategy

Josh Jensen & Andrew NathansonConnecticut College

1

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

Andrew NathansonSocial Media Strategist

@AndrewNathanson

Josh JensenDirector of Marketing

Communications

@JoshuaJensen

2

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollege3

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

2011

4

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

5

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

Governance

6

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Meet the needs

7

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Meet the needs

8

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Meet the needs

8

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Meet the needs

9

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Meet the needs

9

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Meet the needs

10

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

11

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

12

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

#ccfallweekend

13

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Meet the needs

14

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Talk it up

15

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Talk it up

16

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

#finallyacamel

17

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Training

18

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

19

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

External Audiences

20

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

External Audiences

21

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

The Result

22

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

@ConnCollegeLive

Next Steps

23

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

Next Steps

24

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!

Questions?

Andrew NathansonSocial Media Strategist

@AndrewNathanson

Josh JensenDirector of Marketing

Communications

@JoshuaJensen

25

This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.

If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu

Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!