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Position: Director of Resource Development & Marketing Reports To: Executive Director Job Status: Full-time, Salary-exempt Location: Boys & Girls Club of Portage County – Berard Center, 941 Michigan Avenue, Stevens Point, WI 54481 Compensation: Competitive, commensurate with experience Full employee benefit package offered: Health, Retirement, Dental/Vision, Disability, Life, Vacation & PTO, etc. To Apply: Email cover letter and resume to: [email protected] by 5pm, Nov 9 th , 2018 Job Summary: Under the supervision of the Executive Director, the Director of Resource Development & Marketing provides leadership creating, developing, and growing resource development and marketing strategies for the Boys & Girls Club of Portage County, with an emphasis on individual giving revenue streams (Great Futures Annual Campaign and major gifts), as well as special event revenue. The Director of Development & Marketing drives revenue growth to meet operational budget targets, both annually and long-term. Other key elements include public relations, marketing, donor/data base management, Board of Director relations, leading volunteers and committees, and strategic planning. Primary Duties and Responsibilities: 1. Great Futures Annual Campaign Plan and implement the Great Futures Annual Campaign to meet financial goals established in the organizational budget 1

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Page 1: Marketing Committee Meeting€¦  · Web viewProvide leadership to the PR & Marketing Committee and its volunteers to implement a year-round marketing strategy . Provide effective

Position: Director of Resource Development & Marketing

Reports To: Executive Director

Job Status: Full-time, Salary-exempt

Location: Boys & Girls Club of Portage County – Berard Center, 941 Michigan Avenue, Stevens Point, WI 54481

Compensation: Competitive, commensurate with experienceFull employee benefit package offered: Health, Retirement, Dental/Vision, Disability, Life, Vacation & PTO, etc.

To Apply: Email cover letter and resume to: [email protected] by 5pm, Nov 9th, 2018

Job Summary: Under the supervision of the Executive Director, the Director of Resource Development & Marketing provides leadership creating, developing, and growing resource development and marketing strategies for the Boys & Girls Club of Portage County, with an emphasis on individual giving revenue streams (Great Futures Annual Campaign and major gifts), as well as special event revenue. The Director of Development & Marketing drives revenue growth to meet operational budget targets, both annually and long-term. Other key elements include public relations, marketing, donor/data base management, Board of Director relations, leading volunteers and committees, and strategic planning.

Primary Duties and Responsibilities:

1. Great Futures Annual Campaign Plan and implement the Great Futures Annual Campaign to meet financial goals established in

the organizational budget Implement targeted mailings that secure donations Arrange, organize and provide strategies for Board Members to participate in soliciting funds

for the annual campaign Identify and recruit volunteer solicitors to be involved in soliciting funds for the annual

campaign Plan and implement marketing strategies to create awareness of the Boys & Girls Club of

Portage County and participation in the annual campaign Ensure that donor records are accurate, complete, and used as a tool for further cultivation Work to ensure integrity of donor data (online database, research, direct mail)

2. Major Gifts/Capital Campaign1

Page 2: Marketing Committee Meeting€¦  · Web viewProvide leadership to the PR & Marketing Committee and its volunteers to implement a year-round marketing strategy . Provide effective

Identify, qualify, cultivate, solicit and steward a portfolio of major gift prospects with corresponding strategy and plans for each

Develop and execute a plan to expand annual fund efforts to build the major gift pipeline. Plan, arrange, and organize strategies for Board Members to participate in soliciting funds

through major gifts Work closely with the Executive Director and Board Members to ensure donor relationships are

managed and leveraged effectively to increase the likelihood of giving Ensure best strategies for donor cultivation, stewardship, and recognition are being

implemented to increase giving

3. Special Events Working with the Executive Director, Events & Marketing Coordinator, Board Members, and

Committee Volunteers to plan and implement the Boys & Girls Club of Portage County’s signature events: Portage County Taste of Wine & Cheese, Bike4BGC, and Passport to Paradise

Ensure events are fun and engaging to participants to result in growth of revenues Ensure events meet revenue goals established by organizational budget Ensure events are well planned with support engagement of volunteer committees Ensure events are promoted in a variety of ways to maximize participation and revenues Recruit business sponsors to generate event revenue, including maintaining current sponsors

and attracting new sponsors Include BGC mission in special events to inspire event participants for future giving

4. Public Relations & Marketing Provide leadership to the PR & Marketing Committee and its volunteers to implement a year-

round marketing strategy Provide effective supervision and direction to the Events & Marketing Coordinator to

implement year-round marketing strategies that include: website, email newsletters, annual report, social media, event promotional materials, etc.

Working with Executive Director, manage media inquiries effectively Develop relationships with local media outlets to support BGC initiatives including event

promotion, media releases, interview opportunities, etc. Ensure BGC branding is consistent and guidelines are followed by staff and vendors

5. Planned Gifts Identify planned gift prospects Plan, arrange, and organize strategies for Board Members to participate in soliciting funds

through planned giving Plan and implement marketing strategies for planned giving to create awareness of the Boys&

Girls Club of Portage County

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Page 3: Marketing Committee Meeting€¦  · Web viewProvide leadership to the PR & Marketing Committee and its volunteers to implement a year-round marketing strategy . Provide effective

6. Leadership Participate and/or lead volunteer committees as assigned Participate and assist in identifying resource development best practices, policy determination

and management decisions Perform special projects or assignments as required by the Executive Director Work closely with program/operations leadership and Boys & Girls Clubs of America (BGCA) to

ensure deep understanding of programmatic innovations and ongoing research, with an eye to communicating developments to the community stakeholders and funders

Collaborate with Boys & Girls Clubs of America to identify and develop opportunities for national-regional support from national foundations and corporate partners

Develop compelling proposals, reports, letters, and meeting materials, including extensive editing of written documents and presentations

Develop a broad external network and profile within our community

Qualifications:

Education: Bachelor’s degree; graduate degree or graduate course work in a related field preferred

Experience: Minimum of 3-5 years successful fundraising and/or sales experience, impressive track record

with major gift solicitations and portfolio management, annual fund experience, large special event management experience, and securing significant foundation gifts

Strong track record as an effective manager Work experience in Boys & Girls Clubs (national or local Club) is valuable

Other Knowledge & Skills Required: Driver’s License and vehicle required Demonstrated success in developing meaningful relationships with major gift donors;

qualifying, cultivating, soliciting and stewarding major gift donors Demonstrated success in achieving high level fundraising goals, demonstrated success

managing high level fundraising events Strong organizational and project management skills Excellent communication and presentation skills, written and verbal Demonstrated high standards of ethics and integrity Team player willing to assist and motivate others to achieve success in fundraising campaigns. Computer proficiency in Microsoft Word & Excel, Power Point, Google Docs/Drive, knowledge

of donor management software Proven ability to build strong relationships with a variety of constituents, setting ambitious

goals and delivering results Ability to gain in-depth knowledge and understanding of Boys & Girls Club programs Demonstrated success aligning diverse stakeholders around a common vision or objective

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Page 4: Marketing Committee Meeting€¦  · Web viewProvide leadership to the PR & Marketing Committee and its volunteers to implement a year-round marketing strategy . Provide effective

Exceptional listener with ability to understand the needs and motivations of others Ability to build trust with internal and external stakeholders, and synthesize a wide range of

information into compelling narratives Exceptional strategic thinking and problem solving skills Adaptable to a growing, innovative, fast-paced, results-oriented team culture Ability to effectively use technology while traveling or away from the office

Submit cover letter and resume to [email protected].

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