1 collision repair research project eti marketing committee
TRANSCRIPT
![Page 1: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/1.jpg)
1
Collision Repair Research Project
ETI Marketing Committee
![Page 2: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/2.jpg)
2
Presenters
Tim MorganManaging Director- Americas
Bob HollandKey Accounts & Programmed
Distribution Sales Manager
![Page 3: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/3.jpg)
Collision Repair Research
Conducted by:
Accountability Information Management, Inc.
![Page 4: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/4.jpg)
Research Summary
Objectives
Methodology
Response
![Page 5: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/5.jpg)
Research Objectives
Measure the market’s ownership and use of collision repair equipment.
Evaluate the market’s experience with performing collision repair on different brands of vehicles.
Find out shop’s purchase intentions for collision repair equipment and the key selection criteria they use for evaluating equipment.
Learn more about the size, business volume and type of collision repair work performed.
Identify the market’s training needs and other support needed to grow the collision repair business.
![Page 6: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/6.jpg)
Methodology
Sponsor: Equipment & Tool Institute, BodyShop Business Audience: Readers of BodyShop Business magazine Survey Instrument: Email format with: 38 questions Delivery Format:
Original Email blast: 12/2/2010 Second blast reminder notice: 12/8/2010 Publicity of research by ETI
Incentive: None
![Page 7: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/7.jpg)
Response Summary
Website Email Delivered
CompletedSurveys Response Rate
http://a-i-m.com/collision 23,912 339 1.4%
http://a-i-m.com/eticollision Unknown 14 NA
TOTAL 23,912 353 1.5%
Very Small Response Rate
![Page 8: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/8.jpg)
Shop Profile
Type of Shop/Work
Size of Shop
Shop Revenue
Cycle Time & Severity
![Page 9: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/9.jpg)
Shop Profile
Average # of Shops=8.7
![Page 10: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/10.jpg)
Shop Profile
94% of responses from Owner/Manager
![Page 11: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/11.jpg)
Shop Profile
Shops of all sizes represented
![Page 12: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/12.jpg)
Shop Profile
![Page 13: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/13.jpg)
Shop Profile
Average: 6 daysRange: 1 to 30 days
Average: $2,734Range: $400 to $15,000
![Page 14: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/14.jpg)
Domestic Vs. Foreign
![Page 15: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/15.jpg)
Collision Repair Equipment
Ownership
Purchase Intentions
![Page 16: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/16.jpg)
Ownership: Structural Repair Equipment
Type of Shop Type of Work
![Page 17: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/17.jpg)
Ownership: Structural Repair Equipment
Shop Square Feet Monthly Revenue
![Page 18: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/18.jpg)
Ownership: Measuring System
Growth Area
![Page 19: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/19.jpg)
Ownership: Resistance Welding Equipment
Type of Shop Type of Work
Huge Growth Area
![Page 20: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/20.jpg)
Ownership: Diagnostic/Wheel Service Equipment
Large opportunity to improve cycle times
![Page 21: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/21.jpg)
Purchase Intentions: Collision Repair Equipment
Type of Shop Monthly Revenue
![Page 22: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/22.jpg)
Purchase: When & What Equipment
![Page 23: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/23.jpg)
Important Factors for Purchase
Technicians Preference and Productivity are important factors!
Surprisingly Low
![Page 24: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/24.jpg)
Experience WithCollision Repair
Brands of Vehicles
Experience by Brand
Access to Repair Information
![Page 25: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/25.jpg)
Collision Repair: Brands of Vehicles
BrandIndependent Repair
Shops DealersFord 97% 97%GM (includes Saturn) 96% 99%Honda/Acura 96% 96%Chrysler/Dodge/Jeep 96% 93%Toyota/Lexus/Scion 95% 96%Mazda 91% 94%Nissan/Infiniti 92% 88%Hyundai 88% 88%Mitsubishi 88% 88%VW/Audi 89% 85%Kia 87% 85%Subaru 84% 84%BMW/Mini 82% 75%Mercedes Benz 82% 72%Suzuki 80% 75%Volvo 80% 69%Isuzu 78% 75%Saab 66% 63%Land Rover 68% 55%Jaguar 67% 55%Porsche 62% 48%Other 10% 9%
Average Number of Different Brands Work on= 17
![Page 26: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/26.jpg)
Collision Repair Experience: By Brand
KEY ISSUES WITH PARTS Horrible parts distribution Poor fit on OEM parts Parts are always an issue Parts ordering and availability Aftermarket parts are very inferior
in fit and finish Parts issues are the only issues
![Page 27: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/27.jpg)
Availability of Repair Information
![Page 28: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/28.jpg)
Collision RepairBusiness Management
Training Plans/Needs
Insurance Programs
Top Concerns/Issues
![Page 29: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/29.jpg)
Training Plans
![Page 30: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/30.jpg)
Training Plans
![Page 31: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/31.jpg)
Sources for Training
![Page 32: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/32.jpg)
I-CAR Gold
![Page 33: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/33.jpg)
Environmental/Health/Safety
![Page 34: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/34.jpg)
Safety Systems: Most Difficult
![Page 35: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/35.jpg)
Participation in DRP/PRO Programs
![Page 36: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/36.jpg)
Insurance Vs. Consumer Work
![Page 37: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/37.jpg)
Involvement in Industry Groups
Top Groups % of Respondents
20 Group 8%
AASP 8%
Acoat Selected 5%
ASAP 5%
LIABRA 5%
SCRS 5%
Akzo Nobel 4%
ASA 3%
CIC 3%
ICAR 3%
PPG MVP 3%
Open-Ended: 51 different groups listed
![Page 38: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/38.jpg)
Top Issues & Concerns
![Page 39: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/39.jpg)
Support From Manufacturers
![Page 41: 1 Collision Repair Research Project ETI Marketing Committee](https://reader037.vdocuments.us/reader037/viewer/2022102700/551688775503469d698b60d7/html5/thumbnails/41.jpg)
41
Sometimes…
CHANGE IS GOOD!