GA Digital Marketing Campaign

Final Project by

Ashlea Wheeler

- Key exchange

- Package acceptance

- Luggage storage

Who is City CoPilot?

A storefront for LES

residents that don’t have

a doorman

Package Acceptance

- Chloe is 25

- Works in advertising (Midtown)

- Lives in a LES apartment with

2 housemates

- Doesn’t own a car

- Uses social media and tech

products daily

- Orders items online

Key Exchange

- Phil is 29

- Works in tech (Flatiron District)

- Rents a studio apartment in LES

- Travels occasionally for work,

to visit family, or for a vacation

- Rents out his apartment on

AirBnB to help cover rent

Luggage Storage

- Kate is 32

- Visiting NYC from California

- Uses Pinterest and Instagram

for travel planning

- Booked a LES apartment on

AirBnB for a local experience

- Needs to store her luggage after

she checks out

What’s the problem?

City CoPilot is not currently using

email as a marketing tactic.

Customers aren’t accustomed to

receiving marketing emails.

Email marketing will potentially

improve the AARR process for

City CoPilot.

Final ProjectEmail marketing campaign

using Mailchimp

Objective:

Introduce email marketing to

current customers. The content of

the email was an incentive for

customers to leave a Yelp review.

KPIs:

- Email open rate

- Email click rate

- # of Yelp reviews

AfterBefore

HypothesisEmail marketing campaign

using Mailchimp

Current list: 657 subscribers.

Open rate to stay the same at 43%.

Click rate to increase from 0% to 5%.

50% of clicks leaving a review

= 7 new reviews.

Results & InsightsEmail marketing campaign

using Mailchimp

Days since campaign: 5

Open rate: 33.35% (down from 43%)

Click rate: 4.35% (up from 0%)

Yelp reviews: 12

Average rating: 5 stars

Next stepsCity CoPilot

marketing tactics

Email marketing

- Sign up forms and drip campaign

- Onboarding email campaign

Content marketing

- Blog content

- Social media content

Customer Journey

citycopilot.comOrganic Search

Direct Search

Sign Up

Awareness

Interested

Consideration

Other Referral (Yelp, Media)

Customer Journey (new)

citycopilot.com

Organic Search

Other Referral (Yelp, Media)

Direct Search

Sign Up

Awareness

Interested

Consideration

Blog

Social Email nurturing

Customer Journey (new)

citycopilot.com

Email nurturing

Organic Search

Blog

Social

Other Referral (Yelp, Media)

Awareness

Interested

Consideration

Direct Search

Sign Up

Paid Search

Retargeting - FB ads

Q&ACity CoPilot

marketing campaign by

Ashlea Wheeler