marketing automation will boost your bottom line

7
Marketing Automation Will Boost Your Bottom Line

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Page 1: Marketing Automation Will Boost Your Bottom Line

Marketing Automation Will Boost Your Bottom Line

Page 2: Marketing Automation Will Boost Your Bottom Line

An automation workflow can enhance every part of the marketing process, from scouting new prospects to researching leads to following up with new customers.

That’s where marketing automation can help. Part personal assistant, part data specialist, this software knocks out scheduling and analytics tasks that previously took

up professionals’ precious time

Page 3: Marketing Automation Will Boost Your Bottom Line

-Never Lose a Lead-

Marketing automation takes the stress out of keeping track of leads.

Once lead information is in the system, you’ll receive regular updates reminding you to follow up.

Once a lead proves unfruitful, delete it from the system.

Until then, marketing automation will keep you on track so you don’t miss out on a big fish.

Page 4: Marketing Automation Will Boost Your Bottom Line

- On Demand Research-

It might not be a team of researchers, but marketing automation software can collect relevant information

on its own before opening a lead.

In a perfect world, we would all have a team of researchers to compile relevant information while we attack our daily tasks head on.

Page 5: Marketing Automation Will Boost Your Bottom Line

- Automated Lead Nurturing-

Marketing automation may move things along, but it usually takes human interaction to close a deal.

Marketing automation can turn that stack of business cards into warm leads.

When a cool lead turns into a warm lead, you’ll be the first to know. Rinse and repeat.

Page 6: Marketing Automation Will Boost Your Bottom Line

- Analyse Your Outreach-

Track conversion and click-through rates to determine what content most effectively garners new leads.

An efficient marketing solution is useless unless you can track the results.