b2b branding: boost your bottom-line quickly… with results-oriented branding
TRANSCRIPT
![Page 1: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/1.jpg)
B2B BRANDING: BOOST YOUR
BOTTOM-LINE QUICKLY…
WITH RESULTS-ORIENTED
BRANDING
Attract Customers, Build Trust, and Develop
Long-term Relationships
![Page 2: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/2.jpg)
MAXIMIZE BRANDING WITH MINIMAL TIME,
EFFORT, & MONEY TO OUTFLANK THE
COMPETITION
You compete in a BIG industry
Transportation & Logistics (T&L) has many BIG players
The T&L space is CROWDED with many competitors
How do you INCREASE leads, sales and GROW your
business?
12/7/2014B2B Copywriting & Consulting/256-886-4684
2
![Page 3: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/3.jpg)
BRANDING
GETS RESULTS!
B2B customers buy,
when “a high brand
connection exists”.
Purchases due to Brand
1 CEB Marketing Leadership Council Survey
2 CEB/Google White Paper
12/7/2014B2B Copywriting & Consulting/256-886-4684
3
![Page 4: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/4.jpg)
When branding
is missing...B2B buyers
purchase
LESS
Purchases without Branding
1 CEB Marketing Leadership Council Survey
2 CEB/Google White Paper
12/7/2014B2B Copywriting & Consulting/256-886-4684
4
![Page 5: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/5.jpg)
B2B buyerswilling to pay a
PREMIUM for branded items
The Power of Branding
12/7/2014B2B Copywriting & Consulting/256-886-4684
5
![Page 6: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/6.jpg)
12/7/2014B2B Copywriting & Consulting/256-886-4684
6
Rank B2B Brand Rank B2B Brand
2 Google 18 Hewlett-Packard
4 IBM 25 SAP
5 Microsoft 27 UPS
6 General Electric 49 SIEMENS
12 INTEL 61 Caterpillar
14 CISCO 79 John Deere
16 ORACLE 97 FEDEX
Big B2B
companies
know the value
of branding…
* Sampling of Interbrand’s Top B2B Brands - 2014
STEAL A CHAPTER OUT OF BIG
COMPANIES’ PLAYBOOKS
![Page 7: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/7.jpg)
How to
compete
with BIG
companies
Comapnies that Gained
a Cusotmer with Blogging
Association of National Advertisers, 2010 (ANA)
12/7/2014B2B Copywriting & Consulting/256-886-4684
7
Blogging: #1 social network prospecting tool
![Page 8: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/8.jpg)
Businesses that blog
generate
more leads... than
companies that don‘t!
Blogging Generates
More Leads
Wishpond Survey
12/7/2014B2B Copywriting & Consulting/256-886-4684
8
![Page 9: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/9.jpg)
B2B buyers willing
to pay a
premium For
UN-branded items
No Branding - No Premium
12/7/2014B2B Copywriting & Consulting/256-886-4684
9
![Page 10: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/10.jpg)
THE UNDENIABLE VALUEOF B2B BRANDING…
Does this 1958 McGraw-Hill ad apply to you?
12/7/2014B2B Copywriting & Consulting/256-886-4684
10
![Page 11: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/11.jpg)
COMBINE B2B BRANDING AND BLOGGING
TO INCREASE SALES & MARKET POSITION
12/7/2014B2B Copywriting & Consulting/256-886-4684
11
“The future of brands is interaction, not commodity…”
“A good brand is a two-way conversation.”
![Page 12: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/12.jpg)
... ... ... ... ...Engages Prospects
2-way
ExchangeSocial
PersonaCustomizedResponse
Fosters Loyalty
Blogging Creates a Personal Connection
WHY BLOGGING WORKS WITH
BRANDING12/7/2014B2B Copywriting & Consulting/256-886-4684
12
![Page 13: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/13.jpg)
Increase Sales & Grow Your Business
Generate more leads
Incresase sales
Maximize Profits with Premium Pricing
Break-through in a Crowded Industry
Attract Customers
Build Trust
Develop Long-term Relationships
Improve Your Positioning
12/7/2014B2B Copywriting & Consulting/256-886-4684
13
![Page 14: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/14.jpg)
Call Alex Milo @ 256-886-4684 to Find Out More About How to Build
Your Brand with Blogging
12/7/2014B2B Copywriting & Consulting/256-886-4684
14
![Page 15: B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding](https://reader030.vdocuments.us/reader030/viewer/2022032616/55a476f71a28abee268b469c/html5/thumbnails/15.jpg)
B2B Copywriting & Consulting/256-886-4684 12/7/2014
15
ABOUTThis presentation was created by:
Alex MiloB2B Copywriter & Consultant“Helping generate leads for transportation & logistics companies”
Alex is a professional B2B copywriter and certified SEO copywriter. He consults and writes
B2B marketing content helping transportation and logistics companies develop and implement
their lead generation strategies.
He's also a certified professional logistician. He has over 25 years of transportation and
logistics experience in operational, customer service, and business development positions.
Connect with Alex on:
Google+
www.b2bcopywriting-alexmilo.com