Marketing and Training Techniques

University Department Focus Group

Adele H. Stamp Student UnionUniversity of Maryland: College Park

Independent Marketing Research

Main Goals of Focus Group

• Determine the best way to train individuals on how to use the Stamp eCalendar

• Determine the best way to market the Stamp eCalendar to University Departments

• Discover user-experienced online errors and glitches to enhance user-friendliness of eCalendar

Agenda

• Session I : Marketing Techniques and Training

• Session II, Part I: Training and Online Malfunctions

• Session II, Part II: Recap of Marketing and Training

Marketing & Training Techniques

• Focus Goal: Determine the best way to market the Stamp eCalendar to University Departments– Objectives for Session I:

• Determine the best mode of marketing• Determine how to best communicate

the existence of the eCalendar to University Departments

• Conceptualize what kind of a message the Stamp eCalendar should send to University Departments

• Which materials stuck out to you the most? – Successes and failures?

• What is the overarching message, in your opinion (from the materials)?

• What comes to mind when seeing the slogan? What images, feelings, ideas are evoked?

Marketing Materials

Marketing Materials

• Does it send the right message to the university departments?

• Do you think the mediums are effective and appealing?

• Does the marketing content make you want to use the eCalendar?

Marketing Materials

• Do you have any questions or points that you would like to discuss?