disruptive healthcare innovation initiative
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Disruptive Healthcare Innovation Initiative. Professor Daniel Steenstra Mr Simon Potter Overview. Personal Introduction. Royal Academy of Engineering’s first Visiting Professor in Medical Innovation Medicine Design & Innovation Management in Automotive sector (Jaguar) - PowerPoint PPT PresentationTRANSCRIPT
Professor Daniel SteenstraMr Simon Potter
Overview
Disruptive Healthcare Innovation Initiative
Personal Introduction
Royal Academy of Engineering’s first Visiting Professor in Medical Innovation
• Medicine• Design & Innovation Management in Automotive sector (Jaguar)• Consultancy in Innovation Management (Unilever, Alstom)• HealthTech at WMG / University of Warwick (170 projects; 800 jobs
and £50m in sales for SMEs)• Developing and commercialising healthcare product and services
(Innovations Factory based at Heartlands Hospital)
Outline
• Healthcare challenges• Need for innovation• Why disruptive innovation• The £1000 scanner• Cranfield Disruptive Healthcare Innovation initiative• Visionair
o Deliverableso Ongoing project opportunities
Healthcare challenges
1. Rapidly increasing need for healthcare2. Demand to provide better quality of care 3. No extra funding
Demand and Expenditure in the NHS
1997-1998
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
0
20
40
60
80
100
120
elective hospital admission (millions)Linear (elective hospital admission (millions))A&E attendencies (millions)Linear (A&E attendencies (millions))NHS Net Expenditure (£Billions)
The King's FundHouse of Commons - Health Committee
Need for healthcare and funding
time
Funding(£)
Need
Position?
Need for healthcare and funding
time
Funding(£)
Need
Position?
Increasing efficiency and productivity does not suffice
Need for innovation
• Innovation is critical to economic change• Responses to change in business environment:
o ‘adaptive response’ – Incremental Innovationo ‘creative response’ – Radical Innovation
Joseph Schumpeter ‘The Theory of Economic Development’
Disruptive Innovation- Theory
Performance
Timeleast demanding customer
most demanding customer
Sustaining innovation
Disruptive innovation
Clayton Christensen – The Innovator’s Dilemma
e.g. SonyIBM
Apple
Virgin
Disruptive Innovation- Enablers
1. Simplifying technology2. Business model innovation 3. Disruptive value network
Disruptive Innovation- Why
• Focussed on the US healthcare system • Lacks practical methods, tools and techniques
However disruptive innovation is most appropriate:• affordable products and services • shift diagnostics, therapy and care out of expensive
hospitals back into the community.
£1000 Scanner- History
• Diagnostics in primary care• Inspired by $100 laptop• Based on Open Source (OS) and PSS models
£1,000 primary care medical scanner
Scanning technologies
• X – Ray / CT • UV• Ultrasound• NMR / MRI• PET / Gamma ray
Dedicated MRI- Positioning
Dedicated MRI- Pathways
Dedicated MRI- Layout
Dedicated MRI- Infrastructure
• Integrating product and service design
Service design
PATIENT JOURNEYIN IMAGES
RELATED MEDICAL RESEARCH III
Availability contract Vs Pay-per-scan
Ultrasound image processing
Key Challenges
• Market pull instead of technology pusho Involving patients and other stakeholders
• Viable business model that provides return on investment for companies investing in manufactureo Identify sources of funding for product development
• Perceived threat to established OEMso Assess infringement of their IP rightso Get end-customer buy-in and supporto PR campaign
• Regulatory approval o Technical fileso Accredited supply chain
Disruptive Healthcare Innovation initiative- Vision
Disruptive Healthcare Innovation Initiative supports sustainable healthcare by leading the development and implementation of practical methods and demonstrators of disruptive healthcare innovations.
Disruptive Healthcare Innovation initiative- Elements
Disruptive Healthcare Innovation initiative- Demonstrator
Integrated system
Ultrasound scanner
OK
?
Aneurysm
Further investigation
Intervention
Product / Service System
Ultrasound scanner
OK
?
Aneurysm
Further investigation
Intervention
?
Product / Service System
??
?
?
??
Thank you