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Marketing Mix for Live Nation Ticketing Network by Jessica Corren Northey 1

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LiveNation Marketing Mix by Jessica Northey

TRANSCRIPT

Marketing Mix for Live Nation

Ticketing Networkby Jessica Corren Northey

Ticketing

Target Market

Demographics

Lifestyles of Fans

The Ticket Wars

Ticket Deals

Concert club member

Opera Box Packages

Personal Seat License

Additional Benefits

Prices

Indirect competition

Competition’s Prices

Target Market

Placement

Distribution Strategy

Pricing Tactics

Promotion

Alternative Promotion

Unique Selling Proposition

Media Mix

Media Mix

Competitive Advantage

References

• www.livenationpremiumseats.com/programs• vipnation.com• www.livenationpremiumseats.com• www.kis-kiosk.com/pr-ticketmaster.html• www.ticketmaster.com/ticketdeals?

ac_link=CMP_tdls_"&c=TMSM_US__ticketsunder25_multi__"_image_11162011

• www.ticketnews.com/news/Money-woes-cause-ticket-futures-marketplace-yoonew-to-shut-down2104129

http://www.livenationpremiumseats.com/programs

http://vipnation.com

http://www.livenationpremiumseats.com

http://www.kis-kiosk.com/pr-ticketmaster.html

http://www.ticketmaster.com/ticketdeals?ac_link=CMP_tdls_fb&c=TMSM_US__ticketsunder25_multi__fb_image_11162011

http://www.ticketnews.com/news/Money-woes-cause-ticket-futures-marketplace-yoonew-to-shut-down2104129

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marketing

Business

ticket wars6

ticket deals

media mix23

media mix24

target market3

target market15

competitions prices

live nation ticketing