Download - Marketing
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Marketing Mix for Live Nation
Ticketing Networkby Jessica Corren Northey
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Ticketing
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Target Market
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Demographics
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Lifestyles of Fans
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The Ticket Wars
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Ticket Deals
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Concert club member
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Opera Box Packages
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Personal Seat License
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Additional Benefits
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Prices
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Indirect competition
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Competition’s Prices
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Target Market
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Placement
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Distribution Strategy
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Pricing Tactics
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Promotion
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Alternative Promotion
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Advertisement
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Unique Selling Proposition
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Media Mix
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Media Mix
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Competitive Advantage
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References
• www.livenationpremiumseats.com/programs• vipnation.com• www.livenationpremiumseats.com• www.kis-kiosk.com/pr-ticketmaster.html• www.ticketmaster.com/ticketdeals?
ac_link=CMP_tdls_"&c=TMSM_US__ticketsunder25_multi__"_image_11162011
• www.ticketnews.com/news/Money-woes-cause-ticket-futures-marketplace-yoonew-to-shut-down2104129
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