marketing 4.0 irina olanescu marketing & innovation director, romsys member of new frontier...
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Marketing 4.0 Irina Olanescu Marketing & Innovation Director, Romsys member of New Frontier Group
December 10, 2014
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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Run, Change and Innovate Your Business with IT
— Founded in 1993, Romsys has become one of the leading system integrators in Romania.
Since 2007, Romsys has been a member of the multinational New Frontier Group whose goal is to build, in the region of Central and Eastern Europe, one of the strongest IT groups providing top-level comprehensive IT services to their customers.
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3.500+Successful projects
implemented in Romania and abroad
17 Local Offices, 24/7 support,
over 70 specialists
340+Employees in Romania
Romsys at a Glance
2.500+Training hours for clients
projects teams
185.000+ Man-days consultancy
70+ Clients in TOP 100
companies in Romania
Active projects PMBok, ASAP Methodologies
Active projects PMBok, ASAP Methodologies
135+
20+Years of
Experience
30+Traditional partnership with technology leaders
Austria Headquarters. Since 2007,
member of New Frontier Group
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What is changing?
Atoms vs. Bits
Move to Responsys
Dan PuzdreacGlobal Email Marketing & IPM ManagerBitdefenderDecember 10, 2014
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
The segmentation of user data and filter capabilities are beyond anything the competition has to offer.
It has the ability to create complex A/B tests for recurring campaigns. The platform has integrated systems that allow automated winner selection based on various criteria: open rate, click rate, conversions.
Email template content can be database driven. There is a complete separate process that deals with email templates, starting from the basic shape of the email and going into a complete integration with the user database.
The reporting and analysis features of Responsys are beyond anything in the email marketing world.
Responsys can be easily integrated with all other online & offline channels of sales.
Reasons to Use Responsys
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Email RevenueBefore After
7 months revenue = 5 months revenue after the move to Responsys
Average year to year revenue growth from email campaigns = 20%
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Database Driven Content & User Data
Automated & customizedemail sends for every customer
=
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Filter Creation and Data Management Module
Easy to use (no SQL required)
Intuitive
Every bit of information inside the database can be used for filters or dynamiccontent creation.
User interaction with various emails can be also added to filters
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Campaign Dashboard
Flexible campaign creationbased on the type of email send(one shot, triggered or recurring).
Capability to identify and usedynamic content from thecampaign setup.
Any part of the email (includingsubject lines) can be extractedfrom the database and used tocreate a customized experiencefor the receiver.
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Programs & A/B Testing
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Reporting and Analysis
Detailed
Comprehensive
Extremely useful