marketing 3.0: "you can run, but you can't hide"
DESCRIPTION
Slides van presentatie, die ik namens ClickQ op woensdag 28 november 2012 gaf.TRANSCRIPT
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linkedin.com/in/bonopoly
Gerard Duursma Online Strateeg [email protected] www.bonopoly.nl
@bonopoly
You can run, but you can’t hide
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Deze presentatie publiceer ik op Slideshare
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De Arabische lente
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“Ruim 20 jaar na de val van de Berlijnse muur, komen ook langzamerhand
de “muren” van bedrijven naar beneden”
Transparantie neemt toe
Medewerkers worden zichtbaarder
Kennis is voor iedereen toegankelijk
Burger krijgt meer invloed
Oude marketing werkt steeds minder
Zakelijk en privé lopen in elkaar over
Concurrentie kijkt mee
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Wie is dit?
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Beide werelden vloeien steeds meer in elkaar over
Online Offline
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Transparantie neemt toe Medewerkers worden zichtbaarder Kennis is voor iedereen toegankelijk Burger krijgt meer invloed Oude marketing werkt steeds minder Zakelijk en privé lopen in elkaar over Concurrentie en stakeholders kijken mee
Ontschotting afdelingen Rol manager verandert Plattere organisaties Individu wordt weer belangrijker Realtime communiceren (andere kanalen) Van Push naar Pull marketing Van Transactie naar Relaties
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MT
HR
Development
Productie
Marketing
Sales
Klantenservice
ICT
PR
Social Media hebben impact op alle afdelingen binnen organisaties
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Zorg dat men er ook online netjes bij loopt
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Hoe anders is online netwerken?
Plaatsonafhankelijk
Tijdonafhankelijk
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http://inmaps.linkedinlabs.com/network
Bouw aan een sterk online netwerk!
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Werknemers worden zichtbaarder voor de buitenwereld
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Xobni
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Kies de juiste Social Media mix
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Word een thought leader!
Leer deze nieuwe wereld kennen
Zet diverse (online) kanalen in, die bij u en de doelgroep(en) passen
Laat passie zien aan de wereld
Deel kennis en kunde
Bouw netwerken
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In de rol als uitgeverij
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Laat het los
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“Zorg dat u verschillende Social Media en (mobiele) apparaten leert kennen door er
mee te “spelen”. Dan pas zal u de ware potentie hiervan leren kennen, zodat u ze
kan inzetten voor uw (persoonlijke) strategie.”
Tip van Gerard:
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Op naar een mooie connected toekomst! :-)
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…is just the beginning…
Deel met mij op Twitter
@bonopoly