marketers: how to make ppc work for you!
TRANSCRIPT
Social Media Engagement
Blogs & Content Marketing
Email Marketing O�ers
Search Engine Query
Referrals & Sharing
Advertising
BLOG PAGE [ ATTRACT ]Trust Building via Information
Attract
OFFER PAGE [ CAPTURE ]Quali�ed Lead Capture via Form
Capture
WEB PAGE [ SELL ]Business Information Presentation
Sell
kayakonlinemarketing.com
PPC How To Make
So you have decided to use PPC,
but are you getting the most out of your money and efforts?
Work for Your
Run Very, Very Targeted Campaigns
Business
Quality over Quantity - Target the few who might turn out to be good prospects rather than high clickthrough traffic
Be Precise - use combinations of keywords or search terms, targeted advertisements, and high value landing pages.
Link Targeted Pages - linking to home pages is a common mistake. Link to the specific product or service targeted
Keep a Close Eye on Click-through Rates and Quality Scores
3Gain Insights - Google has an innovative quality score system that lets you know how relevant your keywords, ads, and landing page combinations are
Analyze - see how well you’re targeting likely buyers and see if you’re paying too much for your ads
Use PPC to Test Ideas, Not Shortcut Organic Search
5Don’t Shortcut - traditional big budget campaigns yield inefficient, expensive, and temporary results that leave organic results behind
Test and Research - test different keywords and landing page combinations
Narrow Scope - find a message your visitors respond to and use it to rank better in search, create targeted content, and guide visitors to specific pages
Know Who You Want to Attract (and Who You Don’t)
2Use Personas - use your customers traits, language, and habits
Know Preferences - geographic location, time of day, mobile accessibility, etc.
Negative Keywords - know the keywords not to include to filter searchers you don’t want
Combine YourPPC Ads With Strong Content
4Provide Incentive - Online ads only work when they’re paired with great pieces of content that searchers are looking for
Be Patient - Prospects reach out when ready, don’t assume that someone will call you or make a purchase right away
Give Options - provide blog posts, white papers, and well crafted details on your products and services
Feel Free to Skip the Expensive PPC Management Service Firms
6Be Unconventional - Everyone is doing the same thing with poor results so why follow
Use a Specialist - If you decide to use PPC, educate yourself beforehand, then explore the options to compare rates, strategy, and current results
Long-Term Sustainability - Focus on cost-effective options like valuable content, offers, and blog posts to build your value and search rankings
Use These Tips - only you know your business and prospects, doing your homework will yield better results than hiring an outsider
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