Social Media Engagement

Blogs & Content Marketing

Email Marketing O�ers

Search Engine Query

Referrals & Sharing

Advertising

BLOG PAGE [ ATTRACT ]Trust Building via Information

Attract

OFFER PAGE [ CAPTURE ]Quali�ed Lead Capture via Form

Capture

WEB PAGE [ SELL ]Business Information Presentation

Sell

kayakonlinemarketing.com

PPC How To Make

So you have decided to use PPC,

but are you getting the most out of your money and efforts?

Work for Your

Run Very, Very Targeted Campaigns

Business

Quality over Quantity - Target the few who might turn out to be good prospects rather than high clickthrough traffic

Be Precise - use combinations of keywords or search terms, targeted advertisements, and high value landing pages.

Link Targeted Pages - linking to home pages is a common mistake. Link to the specific product or service targeted

Keep a Close Eye on Click-through Rates and Quality Scores

3Gain Insights - Google has an innovative quality score system that lets you know how relevant your keywords, ads, and landing page combinations are

Analyze - see how well you’re targeting likely buyers and see if you’re paying too much for your ads

Use PPC to Test Ideas, Not Shortcut Organic Search

5Don’t Shortcut - traditional big budget campaigns yield inefficient, expensive, and temporary results that leave organic results behind

Test and Research - test different keywords and landing page combinations

Narrow Scope - find a message your visitors respond to and use it to rank better in search, create targeted content, and guide visitors to specific pages

Know Who You Want to Attract (and Who You Don’t)

2Use Personas - use your customers traits, language, and habits

Know Preferences - geographic location, time of day, mobile accessibility, etc.

Negative Keywords - know the keywords not to include to filter searchers you don’t want

Combine YourPPC Ads With Strong Content

4Provide Incentive - Online ads only work when they’re paired with great pieces of content that searchers are looking for

Be Patient - Prospects reach out when ready, don’t assume that someone will call you or make a purchase right away

Give Options - provide blog posts, white papers, and well crafted details on your products and services

Feel Free to Skip the Expensive PPC Management Service Firms

6Be Unconventional - Everyone is doing the same thing with poor results so why follow

Use a Specialist - If you decide to use PPC, educate yourself beforehand, then explore the options to compare rates, strategy, and current results

Long-Term Sustainability - Focus on cost-effective options like valuable content, offers, and blog posts to build your value and search rankings

Use These Tips - only you know your business and prospects, doing your homework will yield better results than hiring an outsider

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