market your property globally with one | sotheby's international realty

THE 2013 EDITION | 1

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2 | ONE SOTHEBY’S INTERNATIONAL REALT Y


Over the past 269 years, the Sotheby’s name has become renowned as a marketer for many

of the world’s most valuable and treasured possessions. Sotheby’s International Realty, in

keeping with this extraordinary reputation, has become a globally recognized leader in

the representation of distinctive real estate. In essence, the Sotheby’s International Realty

brand has become synonymous with quality and service and is the most far-reaching,

interconnected luxury real estate brokerage network in the world.

In working collaboratively with our Sotheby’s International Realty affiliates, ONE Sotheby’s

International Realty executes intelligent, innovative and strategic sales and marketing

programs, delivering maximum results and an exceptional level of service. By utilizing the

Sotheby’s brand’s in-house partnerships and resources, and by drawing upon the immense

experience of our associates, ONE Sotheby’s International Realty is uniquely positioned to

present real estate opportunities to an internationally diverse and qualified client base.


CONTENTSS O T H E B Y ’ S | A G L O B A L B R A N D

The Story

Capitalizing on centuries of prized relationships

S O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y | T H E N E T W O R K

Global reach, instant recognition

S O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y | B E N E F I T S & A D V A N T A G E S

Worldwide media

The power of our brand

Sotheby’s publications

SothebysRealty.com

Our digital advantage

SothebysRealty.com - Mobile & Youtube

Media partnerships

Marketing plan

O N E S O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y

The undisputed luxury leader in South Florida

By the numbers

Market share totals

Company sponsored events

International networking

Local marketing efforts

ONE Sotheby’s International Realty publications

ONESothebysRealty.com

Retail Marketing Program

Social media

Exclusive development projects

Community Involvement - ONE for one

Community Involvement - ONE | CIFO project

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Sotheby’s was founded in London on March 11, 1744,

when Samuel Baker auctioned “ several hundred scarce

and valuable books” from the library of the Rt Hon Sir

John Stanley for a few hundred pounds. The story of

Sotheby’s expansion beyond books to include the best

in fine arts and jewelry is also the story of the global

auction market, defined by extraordinary moments

that continue to capture the world’s attention.

In 2004, Sotheby’s Holdings forged an alliance with

Cedant Corporation, now Realogy Corporation, to

create a long-term, multi-national presence in the

world of luxury real estate.

SOTHEBY’S BRANDS

• Sotheby’s Auction House

• Sotheby’s International Realty

• Sotheby’s Diamonds

• Sotheby’s Institute of Art

• Sotheby’s Wine

Together, these brands form an alliance unwaveringly

committed to the highest level of quality and remain one

of the most storied names in global business.

Sotheby’s New York, May 2012 | The Impressionist & Modern Art Evening Sale totaled an amazing $330,568,550, the second-highest total for a Sotheby’s auction.

THE STORY


Sotheby’s maintains more than 15 auction locations

throughout North America, Europe, Asia, and Australia,

and has an annual turnover in excess of $6 billion.

In turn, Sotheby’s International Realty has many

exclusive opportunities to market to auction house

clients, including print and interactive advertising and

exclusive event sponsorship opportunities.

Sotheby’s New York, 2012 | Edvard Munch’s The Scream sells for $119.9 million, becoming the world’s most expensive work of art ever to sell at auction.

PRIZED REL ATIONSHIPSC A P I T A L I Z I N G O N C E N T U R I E S O F

SOTHEBY’S AUCTION HOUSE CLIENTS

71OF FORBES 100

WORLD’S RICHEST PEOPLE

86OF FORBES

TOP 500 CEOs

253OF FORBES 400

RICHEST AMERICANS

12OF FORBES 400

50 UNDER 40 LIST

78OF FORBES 100

RICHEST AMERICANS

60OF WORTH MAGAZINE´S

BENEFACTOR 100 LIST


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12,600650457,500

ASSOCIATES

OFFICES

COUNTRIES AND TERRITORIES

GLOBAL REACHI N S T A N T R E C O G N I T I O N

YEARLY REFERRALS


Our brand’s referral program helps enhance revenue potential for both real estate

and auction consignments by connecting our network members all around the

world. From broker-to-broker to auction-to-broker to broker-to-auction referrals,

these opportunities are managed with extreme care to ensure white-glove service.


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Our 2013 media plan is expected to deliver nearly 700 million

impressions with media powerhouses such as The New York

Times, The Wall Street Journal, BBC, Daily Telegraph and

Architectural Digest. To round out our plan, create global

connections, and increase our exposure, we have hand-picked

partners to help drive incremental brand awareness and

intelligently showcase the listings represented by our network

to a broad audience of consumers who value the unique.

In order to provide a true start-to-finish service, ONE Sotheby’s

International Realty’s proprietary tracking systems also offer

clear reporting on the effectiveness of print advertising efforts

with unique telephone numbers and website domain names.

WORLDWIDE MEDIAI N N O V A T I O N , E X P E R I E N C E & I N T E R N A T I O N A L E X P O S U R E


2011 Global Networking Event, Miami Beach


• Every Sotheby’s International Realty affiliate has sponsorship opportunities to

market their exclusive listings at Sotheby’s Auction House events to some of

the world’s most discerning buyers.

• A targeted media campaign is developed to leverage from the Sotheby’s

Corporate partnerships and rates, including the Sotheby’s at Auction magazine,

which is distributed to 250,000 of the most affluent individuals across the globe.

• As members of a world-class organization, our realtors are invited to attend

the Sotheby’s International Realty Global Networking Event: an opportunity

for brokers, owners, managers and sales associates throughout the world to

establish invaluable partnerships.

• The e-Gallery showcases Sotheby’s International Realty’s listings all over the

world nonstop in each office’s screens.

• The Global Distribution Program is utilized in order to distribute brochures to

all affiliate offices worldwide.

THE POWER OF OUR BRAND

Property brochures displayed at a Sotheby’s International Realty office through the Global Distribution Program


S O T H E B Y ’ S A T A U C T I O N M A G A Z I N E

• Published eight times a year

• 25,000 copies

• Only clients of the Auction House receive publication

• The magazine for the world’s leading collectors and

connoisseurs of fine art.

R E S I D E M A G A Z I N E

• Published twice a year

• 12,000 copies

• Regional and global editions distributed to all

Sotheby’s offices worldwide, all Sotheby’s Auction

houses, luxury hotels, and high net worth clients.

SOTHEBY’S PUBLICATIONSA G L O B A L F O C U S


SOTHEBYSREALT Y.COM

Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-

focused sites, to our global network of local websites and onto our media partner websites. This

strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the

globe no matter if you click, tap or swipe to experience the unique.

A N N U A L S T A T I S T I C S

7MVISITS

60MPAGE VIEWS

21MPROPERTY DETAIL

PAGES VIEWED

12FOCUSED MINUTES

PER VISIT

45%VISITS FROM

OUTSIDE THE US

Displaying your home with

• Metric and imperial units of measure

• 50 currencies updated 4 times per day

• Translated property videos/virtual tours

• 15 human-translated languages


Unique to Sotheby’s International Realty is the experience that comes with searching

for a home based on an extraordinary lifestyle. We have developed a series of websites

specifically with these inimitable lifestyles in mind, highlighting our properties as well

as our unsurpassed expertise within each lifestyle category. Search among waterfront,

golf, farm & ranch, vineyard and ski lifestyles to find your perfect fit.

L I F E S T Y L E W E B S I T E S


• Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide.

To measure results, the Sotheby’s International Realty brand provides a property view report including view and

inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are

viewed an astounding 60,000,000 times across all of our partner sites annually.

• Property distribution channels were conceived after conducting research to identify lifestyle, activity and points

of interest websites where prospective buyers frequently gather real estate information during their home search.

• ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search

engine marketing and targeted e-mail campaigns to generate and convert prospects.

Clients of ONE Sotheby’s International Realty benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.

OUR DIGITAL ADVANTAGE

Premium distribution


M O B I L E

For those who seek the unique when on the road, SIR

Mobile is the only luxury real estate mobile app that

works anywhere and searches globally.

Features of SIR Mobile

• GPS search, find the closest home

• Search globally in 45 countries

• Driving directions to the home of interest

• Social sharing on Facebook and Twitter

• Tap to connect; call or email

SOTHEBY’S REALT Y - MOBILE & YOUTUBE

As the number one online video site, the second largest

search engine and third largest website in the world,

it’s no wonder YouTube receives four billion views per

day. Because of this, the Sotheby’s International Realty

brand channel continues to be the perfect online video

destination for limitless exposure of the properties and

lifestyles represented by our network.

• 1.3 million views

• 3,200 subscribers

• 2 million minutes viewed

• Over 3,359 “ Likes”

• 2,500 shares & favorites added

YOUTUBE.COM/SOTHEBYSREALT Y


MEDIAPARTNERSHIPS


Every day, Architectural Digest inspires millions of affluent home enthusiasts to redesign and refresh their lives

through a multi-platform presence that includes print and digital connections. The Sotheby’s International Realty

network’s alignment with Architectural Digest encompasses an integrated online partnership through commanding

presence on archdigest.com. Our collaboration includes highly-visible social media and digital exposure, that when

combined with our online presence, have been designed to deliver nearly 8 million media impressions throughout

2013, utilizing the exclusive opportunities stated below.

D I G I T A L

Premium, integrated units featuring the listings we represent rotate within AD’s iPad app in targeted

sections such as In the Magazine, Celebrity Style, and Architecture & Design.

E S T A T E S F O R S A L E

The digital adaptation of AD’s most read print section offers online visitors a premier look inside

celebrity homes and an exhibit of the world’s most extraordinary properties. Sotheby’s International

Realty has 100%share of voice through banner ads and impactful interactive portrait units as well as

slide show exposure on this real estate relevant section.

S O C I A L M E D I A

Banner advertising with AD’s Blogvertorial. This “ roadblock” position across AD’s suite of blogs

provides daily musings about the world’s most beautiful homes, architecture, interior design, art

and antiques, travel destinations and extraordinary properties


Our 2013 advertising program with The New York Times is a continuation of years prior and is structured to fetch

nearly 300 million media impressions through branding and listing exposure elements, utilizing local ownership

advertising opportunities and fixed positioning on various New York Times channels. This long-term plan features

exclusivity and dominance in both print and digital marketing opportunities, designed to attract a diverse worldwide

audience and maximize our reach to more than 40 million unique NYT monthly readers.


Our continuous collaboration with The Wall Street

Journal offers an array of opportunities to showcase the

homes represented by our network to the global audience

that turns to this media icon for their daily source

of insights into both micro and macro financial and

economic landscapes. Designed to deliver 167 million

impressions, this marketing strategy is comprised of a

worldwide, multi-faceted program providing our brand

with exclusivity and dominance throughout The Wall

Street Journal’s Digital Network websites.

R E A L E S T A T E S E A R C H R E S U L T S

With over 2.4 million consumers turning to WSJ.com

to conduct their real estate searches, it’s only fitting

that our brand has a significant presence within the real

estate search results. This unit is meant to deliver 600,000

impressions through a rotational share of voice (SOV).

P R O P E R T Y L I S T I N G S

Our listings featured on The Wall Street Journal’s

digital network reach over 100,000 unique monthly

visitors. We expect to exceed in driving 3.6 million

media impressions to our listings, providing targeted,

global awareness for our properties.

B A N N E R R O T A T I O N S

Our corporate branding banner campaign extends the reach of the Sotheby’s International Realty message and

widens our impact against the WSJ audience. Placements include: WSJ Magazine, WSJ New York, WSJ Europe, WSJ

Asia, WSJ China, WSJ Japan and WSJ Americas. And to make this ubiquitous banner rotation even more effective,

we employ a retargeting element allowing us to serve up banner ads to WSJ.com visitors who have previously visited

sothebysrealty.com. All in, this dynamic placement is designed to deliver 2.4 million media impressions.


JamesEdition was founded specifically to take advantage of the lack of a truly global marketplace for high-

end goods. Operating without ties to traditional print media or industry groups, they can focus on offering

dealers and visitors the best possible service. JamesEdition has a worldwide perspective that sets them apart,

with headquarters in Stockholm, Sweden and representation in London, Frankfurt, Singapore and Boston. It

focuses on only the luxury items of each category to ensure that amazing listings are showcased in the way they

deserve and that buyers find exactly what they are looking for. Sotheby’s International Realty represents more

than 95% of the real estate shown in JamesEdition.com. Two brands known for bringing discerning buyers and

sellers together around the globe - now that’s a match made in heaven.

JamesEdition promoting Sotheby’s listings on Facebook


The Bloomberg Terminal is a computer system provided by Bloomberg L.P. that enables professionals in

finance and other industries to access the Bloomberg Professional service through which users can monitor and

analyze real-time financial market data movements and place trades on the electronic trading platform. The

system also has a real estate section in which Sotheby’s International Realty listings are constantly promoted.

Being that most large financial firms have subscriptions to the Bloomberg Professional service for a monthly

fee of $1,500 a user (around 310,000 subscribers worldwide), ONE Sotheby’s International Realty listings can

be exposed to a different niche of affluent entrepreneurs and businessmen across the globe, an advantage not

easily found anywhere else. Aside from the Terminal, listings can also be advertised in Bloomberg Markets, a

magazine aimed towards the global financial elite.


Founded in 1922, the British Broadcasting Corporation is

a British public service broadcasting company and is the

largest broadcast news gathering operation in the world.

Headquartered in London, the BBC’s 90 years of service

include television, radio and their proprietary website,

BBC.com, where nearly 74 million unique visitors call on

each month… and where our collaboration unfolds.

In addition to helping us drive brand awareness in

markets all around the world, our relationship with the

BBC provides entrée into unique content-sharing options

designed to create awareness for the listings we represent.

It is our hope that consumers visiting BBC.com enjoy

learning about the special areas that the Sotheby’s

International Realty brand represents listings in.

Through this collaboration, we will deliver over 47

million media impressions this year and help further

position our brand as the local real estate services

provider offering unrivaled access to qualified people

and distinctive properties around the world.

MEDIA IMPRESSIONS BY SECTION

• “ Living In” Microsite - 6 million

• “ Voices” Slideshows - 1.5 million

• Travel Homepage Buyouts - 400,000

• BBC Homepage Rotations - 900,000

• BBC.com Banner Rotations - 36 million


Designed to deliver over an amazing 167 million media impressions

throughout 2013, a variety of rotational banner ads target

• Ads on wine channel showcasing houses with cellars or wine rooms

• Ads on food channel showcasing houses with great kitchens

• Ads on golf channel showcasing houses on golf courses

• Ads on racing channel showcasing houses with large garages

• Ads on gardening channel showcasing houses with great gardens

• Ads on property channel

• Additional run of site ad placements for an international audience

The Daily Telegraph has been serving the UK and the world since 1855. As a recent recipient of the “ National

Newspaper of the Year” award, its website, telegraph.co.uk, was the United Kingdom’s first national newspaper

online and now serves at the helm of our collaboration, whereby an estimated 7.5 million visitors make this their

preferred online news destination monthly.

“WO R L D’S M O S T E X T R AO R D I N A R Y P L AC E S TO L I V E”

The collaboration between our brands is the culmination of an

exclusive microsite. Telegraph.co.uk/sothebysrealty features key

content such as

• articles on specific themes and/or topics that appeal to our

combined target audience

• fixed ad unit features

• an interactive map plotting market areas we serve

• dynamic video integration

• picture gallery carousel

• links to sothebysrealty.com

Our collaboration’s purpose is to serve as the trusted source behind

learning about the most extraordinary places to live in the world.


A premiere luxury lifestyle resource since 1977, the Asia

Tatler Franchise consists of 14 focused print editions and

a growing online and mobile presence that continues to

define the role of luxury amongst the social elite. In 2013,

our brand is the exclusive online real estate channel partner

for hongkongtatler.com, driving more than 24 million

media impressions. This unique collaboration provides

an ideal platform to showcase our premier properties,

participate in regional project launches and offer Hong

Kong Tatler’s audience our specialty market expertise.

Started in 2009, HongKongTatler.com is the online brand

extension of the renowned Hong Kong Tatler magazine,

producing exclusive online content.

From the latest in lifestyle trends and the world’s leading

luxury brands, to the city’s most influential personalities

to the most glamorous soirees, HongKongTatler.com

is the one-stop lifestyle platform with daily updates on

everything luxury.

As the winners of Marketing Magazine’s No.1 Luxury

Website in Hong Kong Award in 2011 and 2012, they

strive to showcase all things luxury in a wide range of

topics, from design, arts, high-end fashion, watches

and jewellery, travel, beauty to etiquette. Sotheby’s

International Realty represents the epitome of luxury

real estate within their brand.


Sotheby’s International Realty has premium ad

placement and presence in their website. This

essential international placement provides our

listings with 100% share of voice (SOV) via a

leaderboard unit on the homepage and listing

search pages. In total, this sponsorship is expected

to deliver nearly 2 million media impressions.

Sotheby’s International Realty on PropGoLuxury.com news

PropGOLuxury.com, is the world’s leading luxury property site representing tens of thousands of elite properties

from over 35 countries. Founded in 2006, PropGO.com remains the only US based online real estate company with

operations in China. It was created to fulfill the high demand of the affluent Chinese consumer base requesting

exclusive properties from around the world. China represents the world’s largest and fastest growing population

with more new millionaires being created than at any time in history. Just like in the West, China’s new elite are

seeking access to luxury properties and items from around the world, and PropGOLuxury.com is the largest and

fastest growing property portal in the region.


MARKETING PL ANBRAND ADVERTISING Wall Street Journal Digital Network BBC.com “ Living In” & “ Voices” Telegraph.co.uk “ World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines)

PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s At Auction Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International Herald Tribune International Herald Tribune Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Mountain Living Land Report

ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (GlobalNYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FinancialTimes.com FTchinese.com scmp.com (South China Morning Post) Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com CountryLife.co.uk ArchitecturalDigest.com JamesList.com HongKongTatler.com Google’s Display Network


JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC


SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex

ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate FrontDoor.com / OpenHouse.com Realestate.AOL.com Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium

MOBILE ADVERTISING BBC Smartphone Targeting BBC iPad Safari Browser Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal China iPad App

SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty SIR Mobile eGallery

INTERNATIONAL SIGNIFICANT SALESBRAND PUBLIC RELATIONS EFFORTS

MARKETING PL AN


JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC


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ONE Sotheby’s International Realty was founded in December

2008. The firm has excelled to become the leader in luxury real

estate throughout South Florida, where the firm leads the market

in sales valued over $1 million. ONE Sotheby’s International

Realty has reached unprecedented levels of success, leading

the brand in becoming internationally recognized for its

exceptional service and sales volume.

Currently, the company has 300 real estate associates with seven

office locations in the most prestigious neighborhoods of South

Florida; Coral Gables, Brickell, Key Biscayne, Fort Lauderdale,

Miami Beach (Ocean Drive and South of Fifth), and our newest

location in Sunny Isles. In 2012, the firm closed out the year

as the market share leader for luxury sales in Miami Dade and

Broward counties with $1.5 billion in sales volume.

THE UNDISPUTED LUXURY LEADERI N S O U T H F L O R I D A


BY THE NUMBERS

7 O F F I C E S

A S S O C I A T E S

#1#2#10#14

$600,000IN CONDO SALES OVER IN MIAMI-DADE & BROWARD

SIR AFFILIATE BASED ON AVERAGE SALES PRICE

IN THE COUNTRY BASED ON HIGHEST AVERAGE SALES PRICE

HIGHEST PRODUCING SOTHEBY’S INTL. REALT Y AFFILIATE WORLDWIDE

C O R A L G A B L E S | F O R T L A U D E R D A L E | B R I C K E L L | M I A M I B E A C H ( O C E A N D R I V E )

K E Y B I S C A Y N E | S U N N Y I S L E S | M I A M I B E A C H ( S O U T H O F F I F T H )

300


$1.5BILLION

2 0 1 2S A L E S V O L U M E

$47MILLION

CLOSED THE HIGHEST SALE IN SOUTH FLORIDA HISTORY

AUGUST, 2012

60%PARTICIPATED IN

OF TOP SALES IN DADE & BROWARD COUNTIES IN 2012

V O T E D B E S T R E A L E S T A T E

A G E N C Y / B R O K E R A G E I N F L O R I D A *

*The Floridian Awards, 2012

P R O U D R E C I P I E N T O F M O S T I N N O V A T I V E

M E T H O D O F M A R K E T I N G

*Better Beach Awards, 2013

O N E S O T H E B Y ’ S F A C E B O O K P A G E

T O P 1 0 0 R E A L E S T A T EP A G E S T O L I K E

*Realty Biz News, 2013


RESIDENCES OVER $5,000,000 IN MIAMI-DADE

SELL $ VOLUME BY OFFICE (L AST 12 MONTHS)

RESIDENCES OVER $1 ,000,000 IN MIAMI-DADE


SELL VOLUME

MARKET SHARE %

ONE SOTHEBY’S IN

TL REALTY

ZILBERT REALTY GROUP

COLDWELL BANKER

ESSLINGER W

OOTEN M

AXWELLAVENTU

RA REAL ESTATE

AQUABLUE REALTY

PUIG W

ERNER REAL ESTATE

FORTUNE IN

TL REALTY

KELLER WILLIAMS M

IA. BEACH

DAVID LO

MBARDI

$140

$120

$100

$80

$60

$40

$20

$0

14%

12%

10%

8%

6%

4%

2%

0%

MIL

LIO

NS

MIL

LIO

NS

$200

$180

$160

$140

$120

$100

$80

$60

$40

$20

$0

6%

5%

4%

3%

2%

1%

0%

ONE SOTHEBY’S (

33146)


COLDWELL BANKER (33146)

ESSLINGER W

OOTEN M

AXWELL

ONE SOTHEBY’S (3

3139)

FORTUNE IN

TL REALTY (3

3129)AVATA

R REAL ESTATE

FORTUNE IN

TL REALTY (3

3149)

KELLER WILLIAMS M

IA. BEACH

COLDWELL BANKER (33139)

SELL VOLUME

MARKET SHARE %

MARKET SHARE TOTALS


RESIDENCES OVER $10,000,000 IN MIAMI-DADE


CONDOS IN BROWARD COUNT Y

TOTAL $ FOR SALE BY OFFICE

SELL VOLUME

MARKET SHARE %

MIL

LIO

NS

ONE SOTHEBY’S IN

TL REALTY


COLDWELL BANKER

ESSLINGER W

OOTEN M

AXWELL

AVENTURA REAL ESTA

TE

AQUABLUE REALTY

CERVERA REAL ESTATE

FORTUNE IN

TL REALTY

KELLER WILLIAMS M

IA. BEACH

25%

20%

15%

10%

5%

0%

$120

$100

$80

$60

$40

$20

$0

SELL VOLUME

MARKET SHARE %

MIL

LIO

NS

$18

$16

$14

$12

$10

$8

$6

$4

$2

$0

20%

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%

ONE SOTHEBY’S IN

TL REALTY

PREMIER ESTATE

PROPERTIES

COLDWELL BANKER

REALTY MARKETIN

G & DEV CORP

GALLERIA INTE

RNATIONAL REALTY

REALTY MARKETIN

G INTL

THE KEYES COMPANY 1

WEICHERT R

EALTORS-B

EST BEACH

ENGEL & VOELKERS FTL

POST AND POST


MARKET SHARE TOTALS

RESIDENCES & CONDOS OVER $5,000,000 IN MIAMI-DADE

SELL $ VOLUME BY BROKER (L AST 12 MONTHS)

RESIDENCES OVER $1 ,000,000 IN MIAMI-DADE

SELL $ VOLUME BY BROKER (L AST 12 MONTHS) SELL VOLUME

MARKET SHARE %

ONE SOTHEBY’S IN

TL REALTY

ESSLINGER W

OOTEN M

AXWELLCOLDWELL BANKER

FORTUNE IN

TL REALTY

AVATAR REAL ESTA

TEAVENTU

RA REAL ESTATE

SHELTON & ASSOC REALTO

RSPUIG

WERNER REAL ESTA

TEGREAT P

ROPERTIES IN

TLDAVID

LOMBARDI

MIL

LIO

NS

$250

$200

$150

$100

$50

$0

14%

12%

10%

8%

6%

4%

2%

0%

SELL VOLUME

MARKET SHARE %

ONE SOTHEBY’S IN

TL REALTY

ESSLINGER W

OOTEN M

AXWELLCOLDWELL BANKER

FORTUNE IN

TL REALTY

AQUABLUE REALTY

AVENTURA REAL ESTA

TE

CERVERA REAL ESTATE

PUIG W

ERNER REAL ESTATE


KELLER WILLIAMS M

IA. BEACH

MIL

LIO

NS

$180

$160

$140

$120

$100

$80

$60

$40

$20

$0

20%

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%


RESIDENCES & CONDOS OVER $1 ,000,000 IN MIAMI BEACH

SELL $ VOLUME BY BROKER (L AST 12 MONTHS)

CONDOS OVER $1 ,000,000 IN MIAMI-DADE

TOTAL $ VOLUME BY BROKER (L AST 12 MONTHS)

SELL VOLUME

MARKET SHARE %

ONE SOTHEBY’S IN

TL REALTY

DOUGLAS ELLIMAN

COLDWELL BANKER

ESSLINGER W

OOTEN M

AXWELLZILBERT R

EALTY GROUPCERVERA REAL ESTA

TE

PUIG W

ERNER REAL ESTATE

SOUTH BEACH IN

V. REALTY

KELLER WILLIAMS M

IA. BEACH

DAVID LO

MBARDI

$180

$160

$140

$120

$100

$80

$60

$40

$20

$0

MIL

LIO

NS

14%

12%

10%

8%

6%

4%

2%

0%

LIST $

SELL $

ONE SOTHEBY’S IN

TL REALTY

FORTUNE IN

TL REALTY

COLDWELL BANKER

ESSLINGER W

OOTEN M

AXWELL


CERVERA REAL ESTATE

PUIG W

ERNER REAL ESTATE

SOUTH BEACH IN

V. REALTY

SOUTH POIN

TE D

RIVE REALTYPORDES RESID

ENTIAL

$300

$250

$200

$150

$100

$50

$0

MIL

LIO

NS


• Sotheby'sAuctionHouseWatchDisplayEvent – Hosted at a ONE SIR Listing – June 2011

• SIRGlobalNetworkingEventinMiami– October 2011

• WynwoodArtFair – October 2011

• ArtMiami/ArtBasel – Official Real Estate Sponsors – December 2011

• ArteAmericas – Official Real Estate Sponsors – March 2012

• FortLauderdaleBoatShow – Booth Exhibitor – October 2012

• ONECIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012

• SonyOpenTennisTournament– Official Real Estate Sponsors - March 2013

LOCAL NETWORKINGC O M P A N Y S P O N S O R E D E V E N T S


SOTHEBY’S AUCTION HOUSE EVENTS

• London – participated in three Sotheby’s Auction House events in 2010, 2011, 2012

• HongKong – sponsored the Hong Kong Art Auction – October 2010

• NewYork – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012

EVENTS WITH SOTHEBY’S INTERNATIONAL REALTY AFFILIATES

• Moscow,Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012

• SaoPaulo,Brazil – Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012

• BuenosAires,Argentina - Hosted “ Miami Week” in partnership with SIR affiliate - 2011

• Lima,Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011

• Toronto&Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012

NETWORKING EVENTS WITH SIR AFFILIATES

• SanDiego,California – Global Networking Event – 2010

• MiamiBeach,Florida – Global Networking Event – 2011

• LosAngeles,California – Global Networking Event – 2013

• Atlanta,Georgia – SIR Leadeship Conference – 2011

• Chicago,Illinois – SIR Leadership Conference – 2012

GLOBAL NETWORKINGP R O M O T I N G O U R B U S I N E S S A R O U N D T H E W O R L D


A S T U N N I N G S E T T I N G . A V I B R A N T C U LT U R E . A G L O B A L D E S T I N AT I O N .

L E A R N A B O U T O U R D I S T I N C T I V E B E N E F I T S AT

O N E S O T H E B Y S R E A LT Y. C O M

S O U T H F L O R I D A R E A L E S TAT E I S O U R F O C U S

E X P E R I E N C E I T

ONLY WITH ONE

. . . A N D W E A R E E A G E R T O S H A R E O U R I N S I G H T

O N O N E O F T H E W O R L D ’ S T H R I V I N G M A R K E T S .

ONESOTHEBYSREALT Y.COM

ONELIFELIVEBOLD

EXTRAORDINARY LIVES

EXTRAORDINARY HOMES

call for

FORT L AUDERDALEIS OUR FOCUS

A S T U N N I N G S E T T I N G . A V I B R A N T C U L T U R E . A G L O B A L D E S T I N A T I O N .

...AND WE ARE EAGER TO SHARE OUR INS IGHT.

LEARN HOW WE CONNECT YOUR WORLD WITH OURS AT

ONESOTHEBYSREALTY.COM

A S T U N N I N G S E T T I N G . A V I B R A N T C U L T U R E . A G L O B A L D E S T I N A T I O N .

...AND WE ARE EAGER TO SHARE OUR INS IGHT.

LEARN HOW WE CONNECT YOUR WORLD WITH OURS AT

ONESOTHEBYSREALTY.COM

MIAMIIS OUR FOCUS


Our marketing strategy is all about making impressions worldwide. It’s about

creating global connections and establishing true consumer engagement. It’s

about leveraging exposure, innovation and international impact to showcase

the listings our network represents to a broad audience of consumers that

value the unique. We also know, however, that local marketing is at the very

core of our strategy. South Florida is a truly global destination, which is why

we believe some of the best opportunities are presented to us right in our

cities. Our listings, our agents, and our company are constantly promoted in

local publications such as The Miami Herald, Miami Magazine, Ocean Drive

Magazine, Brickell Magazine, and Key Biscayne Magazine.

There is an art to selling fine homes. Just as an art gallery carefully displays

art, we position your property in its finest light to showcase its true value. We

also embrace innovation. Pushing the envelope and doing things ahead of

the curve gets us excited. We understand the lifestyle our audience is looking

for is just as important as the home itself, and we try to convey that in our

advertisements. Our attention to detail and innovative marketing have led

us to be the luxury leader in South Florida real estate.

LOCAL MARKETING EFFORTS


REGUL AR PRINT AD DISTRIBUTION

Examples of company / listing promotional materials.


OPEN TODAY 12 - 5PM

©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each O� ce Independently Owned And Operated.

EIGHT OFFICES THROUGHOUT SOUTH FLORIDA Coral Gables I Miami Beach - South of Fifth I Miami Beach - Ocean Drive I Brickell I Key Biscayne I Aventura I Fort Lauderdale I Sunny Isles ONESOTHEBYSREALT Y.COM

©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each O� ce Independently Owned And Operated.

SCAN THIS CODE TO VIEW THIS WEEK’S

OPEN HOUSES >>

The International Herald Tribune’s event wraps take your property to the most prestigious events around the globe. New York Fashion Week, Cannes Film Festival, Wimbledon Tennis Tournament, Monaco Yacht Show, Dubai International Film Festival. Placing your home directly in the hands of an elite international audience - that’s all in a day’s work.

Let us wrap your home at ONLYWITHONE.com

DENNIS CARVAJAL 786.255.3334

$5,945,000

6945GRANADABL.COM

6945 GRANADA BOULEVARD, CORAL GABLES7 B E D S | 8 . 5 B AT H S | 7 , 4 1 1 S F L I V I N G A R E A | 5 7 , 0 0 0 S F L O T163’ on water, 1 story, slip + boathouse, 3 maids quarters, 2 fam rooms, spacious kitchen, pool cabana

$9,950,000

1 1 180SNAPPERCREEKRD.COM

11180 SNAPPER CREEK ROAD, CORAL GABLES9 B E D S | 9 / 2 B AT H S | 1 7 , 7 5 4 S F L I V I N G A R E A | 6 0 , 7 0 9 S F L O TWaterfront Estate. Private Dock. Home Theatre. Gym. Bball Court. In-Laws Wing. Sta� Quarters.

NICHOLE DIAZ MENDOZA 305.345.9722 AMELIE FERRO 305.815.8205

THAT’S A WRAP

OPEN TODAY 2 - 4:30PM

3 BEDS | 2 BATHS Great kitchen, hardwood fl oors, room for pool

$575,000MICHAEL MARTINEZ 305.979.9367

537 ZAMORA AVENUECORAL GABLES

JUST LISTED | 100% RENOVATED

601LEUCADENDRADR.COM

601 LEUCADENDRA DRIVECORAL GABLES

6 BEDS | 5 .5 BATHS 1 1 ,694 SF | 70,542 SF LOT 300’ on the water in gated Gables Estates

DENNIS CARVAJAL 786.255.3334

$14,995,000

6 BEDS | 6 .5 BATHS 8,651 SF | 39,465 SF LOT

MARISELA CISNEROS 305.301.1208MAYI DE LA VEGA 305.778.7990

10850 SW 68 AVENUEPINECREST

10850SW68AVE.COM

3941PARKAV.COM

5 BEDS | 5.5 BATHS 3,876 SF | 13,553 SF LOTOn cul-de-sac, great fi nishes & amenities

$1,500,000

3941 PARK AVENUECOCONUT GROVE

SHELIA GASSON 305.323.0963

OPEN TODAY 3 - 5PM

2259tequestalane.com

271 N HIBISCUS DRIVEMIAMI BEACH

6 BEDROOMS7 FULL / 1 HALF BATHROOMS9,019 SF LIVING AREA14,000 SF LOT

$16,500,000

4549 PINETREE DRIVEMIAMI BEACH


$11,900,000

F E A T U R E D P R O P E R T I E S

9 5 7 0 J O U R N E Y S E N D R D . C O M

4 5 4 9 P I N E T R E E D R I V E . C O M

2 7 1 N H I B I S C U S D R . C O M

9570 JOURNEY’S END ROADCORAL GABLES


$7,875,000

ONE Sotheby’s International Realty offers you unparalleled access to the most qualified people and properties in the world. It’s an intangible asset that yields very tangible results. And for this added value you pay nothing extra. It is simply what we refer to as the ONE Sotheby’s International Realty advantage. We invite you to interview us and see what makes us the leader in luxury real estate in South Florida.

See how we bring your property to the world at

ONLYWITHONE.com

privileged accessMayi de la Vega (305) 778.7990Alina de la Vega (305) 335.8219

Mayi de la Vega (305) 778.7990Jorge E. Uribe (786) 371.8777

Mayi de la Vega (305) 778.7990Cyril Matz (305) 926.2600

©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Offi ce Independently Owned And Operated.

LOCAL MARKETING EFFORTS


TRENDS

2012 YEAR INREVIEW

T R E N D S R E P O R T

• Published twice a year both in print and digitally

• Provides a comprehensive analysis of real estate

market activity in Miami-Dade and Broward, as well

as in-depth community profiles for both counties

• Distributed to homes worth over $1 million

across South Florida

O N E L I F E M A G A Z I N E

• Published twice a year both in print and digitally

• Features high-end editorial: the art, homes,

yachts, jets, fashion, and entertainment that

define the South Florida lifestyle

• Distributed to homes worth over $1 million

across South Florida

COMPANY PUBLICATIONSA L O C A L F O C U S


S E L L E R A D VA N TA G E S

L I S T I N G P R E S E N T A T I O N S Our competition’s listings look better on our site than on their own.

S E L L E R S T A T S Non-techy status reports that break down who’s been looking at your specific listing.

S I N G L E P R O P E R T Y S I T E S So gorgeous sellers will be proud to post them to their Facebook and Twitter accounts.

T A R G E T E D S E O We are targeting specific communities and buildings within our campaign.

Q R C O D E S Generated for every property.

B U Y E R A D VA N TA G E S

C O M M U N I T I E S Showcased and cross-promoted with our properties in them.

O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients.

S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL.

A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.

A N N U A L S T A T I S T I C S

Top cities - online consumers

• Miami,FL - 40,416 property views

• NewYork,NY - 16,785 property views

• FortLauderdale,FL - 13,873 property views

• MiamiBeach,FL - 8,890 property views

• London,England - 8,069 property views

• Brooklyn,NY - 6,100 property views

• Toronto,Canada - 5,754 property views

• Chicago,IL - 5,681 property views

• Hollywood,FL - 5,336 property views

• Paris,France - 5,121 property views

• Houston,TX - 4,915 property views

• SaoPaolo,Brasil - 4,640 property views

2,320,520PROPERT Y VIEWS

2,723E-MAIL INQUIRIES

ONESOTHEBYSREALT Y.COM


I P A D A P P

The ONE Sotheby’s International Realty iPad app

allows users to search and browse our properties

in South Florida. A map view allows users to get a

birds-eye view of where properties are located, and

a gallery view replicates the experience of driving

down the street and looking at properties. Users can

search by neighborhood or their current location,

and further filter the results based on size, price,

beds and baths, and an assortment of other options.

Search by lifestyle / find all the area statistics and information Narrow listings down by area and building

• Higher quality photos than the MLS

• Local info for each listing.

• Restaurants, schools, etc.

• Market stats

• Better user experience

• Individual statistics per homeseller

• Instant notification of price changes

and new listings

• Optimized for iPad and mobile

• More Community info

• Comparable sold listings

• Engaging Area Videos


RETAIL MARKETING PROGRAM

PROFESSIONAL PHOTOGRAPHY The entire ONE Sotheby’s International Realty marketing system revolves around professional photography - showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.

SINGLE PROPERTY WEBSITE A custom website dedicated to a single property, complete with high-resolution photo gallery and an individual domain name. This powerul online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.

PHOTOGRAPHY SHOWCASE

LOCAL INFORMATION

1

2


3 ONLINE LISTING DISTRIBUTION Instead of putting your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing listing content to 17 major websites that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.

GOING SOCIALPromote listings across ONE Sotheby’s International Realty’s social media outlets reaching thousands of our customers online.

4 REALTOR.COM SHOWCASEShowcase listings with up to 36 photos, a slideshow tour, video, traffic reports and open house ads on the world’s #1 real estate website.

5

6 7 RESPECTFUL EMAILA weekly digest of new listings, open houses, and price reductions sent to Dade and Broward’s top brokers without spamming.

SIR SIGN & INSTALLATIONSotheby’s International Realty’s iconic hanging post sign, displayed at over 26,000 distinctive homes around the world.

8 EXPOSURE ON ONESOTHEBYSREALTY.COM & SOTHEBYSREALTY.COMGet local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, and more.

9 E-GALLERYThe Sotheby’s International Realty eGallery is a real time, dynamic property slideshow designed to provide worldwide reach to a property.


facebook.com/onesothebysrealty | facebook.com/sothebysrealty

@ONESIR | @sothebysrealty

google.com/+sothebysrealty

pinterest.com/onesothebys | pinterest.com/sothebysrealty

linkedin.com/company/sothebys-international-realty

• 15,000+ Likes on Facebook; 5 million total impressions

• 240+ Sotheby’s International Realty companies on Facebook and Twitter

• 14,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest

• An official Sotheby’s International Realty account on Pinterest.com, the fastest growing website in history

• Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter,

Google+ and Pinterest and generates thousands of additional property views per day

• Facebook - 1 billion

• YouTube - 800 million

• Google+ - 400 million

SOTHEBY’S INTERNATIONAL REALT Y STATS

INDUSTRY USER STATS

BLOG

onesothebysrealty.com/blog

• LinkedIn - 175 million

• Twitter - 140 million

• Pinterest - 11 million

SOCIAL MEDIA


As the number one online video site, the second largest

search engine and third largest website in the world,

it’s no wonder YouTube receives four billion views per

day. Because of this, the Sotheby’s International Realty

brand channel continues to be the perfect online video

destination for limitless exposure of the properties and

lifestyles represented by our network.

• Over 85,000 views

• Exclusive listing videos by area

YOUTUBE.COM/ONESOTHEBYS

EXPERIENCE

Deliver a unique and compelling experience via social

networking sites that reflects our brand’s history and values.

ENGAGEMENT

Develop social relationships with key online influencers,

and potential homebuyers and sellers to further our reach.

EXPERTISE

Maintain a distinct point-of-view and align the

homes we represent with the connoisseurs of life.

EMOTION

Create lasting connections with our target consumers

that translate beyond social media.

K E Y E L E M E N T S T O O U R S O C I A L M E D I A S U C C E S S


ONE Sotheby’s International Realty offers developers multiple

advantages that no other firm can: senior sales talent with a proven

track record in South Florida’s luxury segment, exclusive access to

market to Sotheby’s Auction House prestigious clientele, unrivaled

online exposure through the firms marketing partnerships, and most

importantly, access to the Sotheby’s International Realty network.

Sotheby’s International Realty emphasizes quality over quantity. We

are strong where it matters most – in the experience and qualifications

of our local representatives. We are the select few who own the high end

of their respective markets and get results. Each Sotheby’s International

Realty office is the luxury market share leader in their respective

area, allowing ONE Sotheby’s International Realty to deliver personal

connections with affluent purchasers in key feeder markets.

EXCLUSIVE DEVELOPMENTS


Residences at W South Beach Bellini Williams Island - Aventura

Beach House 8 - Miami Beach

Cielo on the Bay - Miami

All plans and renderings are conceptual and are subject to change without notice.05/13/13

Glass - Miami Beach

Altos del Mar - Miami Beach

One Thousand Museum - Miami

Forest View Estates - Hollywood Beach Vela Vista - Fort Lauderdale


ONE for one is a fundraising initiative between ONE Sotheby’s International Realty, Lotus House, and Women

In Distress. Our goal is to help break the cycle of childhood abuse, domestic violence, and homelessness with a gift

of life-changing support, tools, education and resources that heal broken bodies, minds and spirits.

Lotus House is a non-profit organization that

provides unique resources for homeless women

and infants suffering from extreme poverty,

disability, domestic violence, or untreated medical

or mental illness. It seeks to empower women to

improve their quality of life on every level. Lotus

House is a place of healing and transformation, a

place that they can call home.

A non-profit organization that currently operates

an emergency shelter with a 132-bed capacity for

victims of domestic violence and their children.

Survivors who are no longer safe in their homes

can find a safe haven at Women In Distress. Shelter

services include housing, crisis intervention,

therapy and advocacy assistance, as well as food,

clothing and household supplies as necessary.

A B O U T W O M E N I N D I S T R E S S W O M E N I N D I S T R E S S.O R G

A B O U T L O T U S H O U S EL OT U S H O U S E S H E LT E R.O R G

Learn more at onesothebysrealty.com/about/one-for-one

COMMUNIT Y INVOLVEMENT


CIFO is a non-profit organization dedicated to supporting and promoting contemporary artists from Latin

America via an annual grants program. The work exhibited in our space at the Miami Beach - South of Fifth

office features a sampling of pieces by artists that have been nominated for a CIFO Grant by the foundation’s

Honorary Advisory Committee of internationally recognized curators, artists and art professionals. This

rotating exhibition program is designed to garner more exposure for these contemporary artists from Latin

America as well as to raise funds for the foundation.

Learn more at onesothebysrealty.com/about/one-cifo-project

Work by Ricardo Rendón


For more information please visit us online at onesothebysrealty.com

©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Offi ce Independently Owned And Operated.

market your property globally with one | sotheby's international realty

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