2

SAMPLE SIZE & DESIGN

• A sample of 100 people was taken on the basis of convenience.

RESEARCH PERIOD

• Research work carried only for 1 week.

RESEARCH INSTRUMENT

• This work is carried out through self-administered questionnaires.

• The questions included were open ended, dichotomous and offered multiple choices.

3

DATA COLLECTION

•The data has been collected directly from the respondents with the help of structured questionnaires.

•Questionnaire was also posted in various websites, forum sites, social networking sites etc. Some respondents were contacted through emails.

DATA ANALYSIS

•The data is analysed using SPSS 18 and MS Excel 2010.

•The technique that we have used are bar graphs, pie charts etc.

4

5

6

92%

7%

1%

17-25 Years

25-35 Years

35-55 Years

>55 Years

7

70%

30%

Male

Female

8

5 17 49 19 10 0

10

20

30

40

50

60

10th Plus Two Graduation PostGratuation

PhD

Pe

rce

nta

ge

9

26%

61%

11%

2%

<5000

5000-10000

10000-20000

>20000

10

88%

12%

PrePaid

PostPaid

11

13%

69%

18%

CDMA

2G

3G

12

0

5

10

15

20

25

30

35

16

30 32 26

20

2 7 6

1

11

FRE

QU

EN

CY

13

05

101520253035404550

LifeTime Students Pack Monthly plan Pay perSecond

47

28

5 20

Pe

rce

nta

ge

14

0

5

10

15

20

25

30

35

<1 years 2 years 3 years >4 years

32 28

17 23

Pe

rce

nta

ge

15

31%

8%

61%

Yes, of differentproviders

Yes, of same providers

No

16

0

10

20

30

40

Rs10-50 Rs50-150 Rs150-400 >Rs400

13

34 39

14

Pe

rce

nta

ge

Expenses

MONTHLY EXPENSES

17

18

0% 50% 100%

Talk Time 55 39 3 3

Talk Time

0-30 55

30-60 39

60-120 3

>120 3

SMS59 24 11 6

0-25 25-75 75-150 >150

19

5%

27%

3%

16%

49%

Services

MMS

Internet

Video Call

SIM Services

Nothing

20

72%

22%

6%

Tariff

Pay/Sec

Pay/Minute

Pay/ several minutes

21

84%

14%

2%

0-2 times

2-5 times

5-10 times

22

43

38

18 1 0

Strongly Egree

Agree

Neutral

Disagree

Strongly Disagree

23

18

32 37

8 5

Strongly Egree

Agree

Neutral

Disagree

Strongly Disagree

24

53

30

11 6

Strongly Egree

Agree

Neutral

Disagree

Strongly Disagree

25

9 17

36

28

10

Strongly Egree

Agree

Neutral

Disagree

Strongly Disagree

26

23

44

24

7 2

Strongly Egree

Agree

Neutral

Disagree

Strongly Disagree

27

28

80

7

2 1 3 7 Call Rates

SMS Rates

Value Added Services

Internet Charges

Validity

SIM Cost

Roaming Charges

Coverage

29

14

44

1

17

2 2

20 Call Rates

SMS Rates

Value Added Services

Internet Charges

Validity

SIM Cost

Roaming Charges

Coverage

30

5

21

2

9

34

2

7

20 Call Rates

SMS Rates

Value Added Services

Internet Charges

Validity

SIM Cost

Roaming Charges

Coverage

0

5

10

15

20

25

30

35

40

4540

36

10

15

10

44

Fre

qu

en

cy

TV

NewsPaper

Magazine

Internet

Hoardings

Word of Mouth

31

12%

88%

YES

NO

32

0

5

10

15

20

25

30

35

40

20

32

5 4

39

Pe

rce

nta

ge

Family Members

Friends

Relatives

Others

My Decision

33

22

55

21 2

Company Outlet

Nearest Retailer

Road Side Shop

Others

34

18%

30%

10%

5%

15%

2%

20%

Free Unlimitted local calls toone number

Free 3000 SMS/month

Free 2GB/month

Reduced Roaming Charges

Reduced STD charges

Reduced Video Call charges

Reduced Night Callingcharges

Reduced call charges to 5numbers

35

84

16

YES

NO

36

13

39

48

YES

NO

I Can't Say

37

38

DATA ANALYSIS AND INTERPRETATION

39

40

0102030405060708090

100

35 42

37.5

100

23 32

12.5

0 0 6 6

0

42

20

44

0

Pe

rce

nta

ge

LifeTime

Students

monthly plan

pay per second

41

42

0

20

40

60

80

100

AirTel AirCel BSNL DOCOMO

87.5 78

96 90

12.5 22

4 10

Pe

rce

nta

ge

YES

NO

0

10

20

30

40

50

60

70

80

AirTel AirCel BSNL DOCOMO Idea

19 16.67

9 4

15 12.5

33.33

47

27

10

68.5

50 44

69 75

Pe

rce

nta

ge

YES

NO

Can't Say

43

0

10

20

30

40

50

60

<5000 5000-10000 10000-20000 >20000

56

24

36

0

20

31 27

40

8

20

9

40

16

25 28

20 Pe

rce

nta

ge

<1 years

2years

3years

>4years

44

0%

20%

40%

60%

80%

100%

Aircel Airtel BSNL Docomo Idea

52

17 32

43

18

5

20

13 7

46

10 36

37 31

27 24 10 6 5

6 9 17 12 14 3

Tariff Brand Image Network Coverage

Advertisements Customer Service45

0

5

10

15

20

25

30

35

40

45

50

Aircel Airtel BSNL Docomo Idea

44

20

13

50

15

25

40

16 15

20

13 17

28

12

30

18

23

43

23

35

Pe

rce

nta

ge

<1 year

2 years

3 years

>4 years

46

7

20

46

23

5

63 60

43

54

65

25 20

7

23 25

5 0

4 0

5

0

10

20

30

40

50

60

70

Aircel Airtel BSNL Docomo Idea

P

e

r

c

e

n

t

a

g

e

Company Outlet

Nearest Retailer

Roadside Shop

Others

47

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Aircel AirtelBSNL

Docomo Idea

12.5 35

25 16 25

50 7 45

32

55

12.5

3

10

25

55

20

52

20

My Decision

Relatives

Friends

Family Members

48

0%10%20%30%40%50%60%70%80%90%

100%

24 22 18 20

40 64

54

20

36 12

28

40

2

20

Others

Roadside Shop

Nearest Retailer

Company Outlet

49