market stimuli home
DESCRIPTION
TRANSCRIPT
Market StimuliBuying a New Home
Consumer Behavior - Buying a New HomeStimulus Response Model
• Market Factors
• Environmental Factors
• Buyer's Characteristics
• Buyer Decision Process
• Post Purchasing Behavior
Complex Buying Behavior
JAYPEE Buddha Circuit Studio
Market FactorsProduct
PricePlace
Promotion
Environmental FactorsEconomic
TechnologyPoliticalCulture
Buyer CharacteristicsSocial
PersonalPsychological
InvestmentLifestyle
Decision ProcessProblem recognitionInformation search
Alternative evaluationPurchase decision
Post-purchase behavior
Buyers responseBuyers decisionProduct choiceBrand choice
Dealers choicePurchase amount.
Stimulus Response Model
Product
•Buildings. (i.e Large complexs)•Studio Apartments•Bungalows •Plots•Barracks Pric
e
•Affordable•Standard Prices
Place
•Surroundings•Convenient Location
Promotion
•Estate Agents•Builders Corporate Office•Website, Media•Shopping Malls•Transport Trains, Buses•Online Promotions
Market Factors
Economic
• Depends upon buyers decision and economic condition.
• Affordable• Interest
Rates
Technology
• Wi-Fi• Security
System• Internet• Intercom • Solar
Water Heating System
Political
• Government Schemes
• Mhada
Culture • Vastu
Environmental Factors
Social
• Housing Society and Complex
• Safety & EntertainmentPerso
nal
• Preference near Market School, Hospital.
• Better Connectivity
Psychologic
al
• Prefer homes in Bigger Complex’s & ProjectsInvest
ment
• DSK- Idea of a Second Home
• Investment AlternativeLifesty
le
• Status• Mansions • Studio
Apartments
Buyer Characteristics
Problem Recognition
Leakages, Shortage of Space
Information Websites, Estate
Agent, Advertisements
Alternative evaluationComparison of
ProjectsPurchase decision
Post-Purchase behavior
Satisfaction
Decision Process
Beliefs and Attitude
As it is a big investment the
decision to buy will be conscious thoughtful.
Variety Seeking Buyer will seek for
various options and alternative
projects as per his needs i.e. space.
Dissonance Reducing As it is a big investment
sometimes buyer does not have
enough information to make decision.
Habitual Due to high
investment it is not a habitual
and a one time decision.
Complex Buying Behavior
StarsTowers
?Buildings
3rd & 4th floor
DogsChawl Cash Cows
(1 BHK)
BCG MATRIX
ITM SMBA’ 11
Mahesh Karane
Jay Bhatia
Umakant Jagtap
Mubin Sayyed
Vishwanath Dingore
Arti Patange